Market Leader - Pre-inter - Edition 2 - powerpoint bài giảng (Unit 7-12)

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UNIT 7:

MARKETINGG.A 16

 Marketing is about:

- determining the value of

your product or service

- communicating that

information to customers.

What factors

can help

marketing

P P P P

3 4

Which P “P” ” influences you

most when buying

things?

Work in pairs:

a

e e

oo

e a iou

o i e

a e au

i e e

a e

o e a

i u e

a ai

u e

a e

LET’S CHECK!

length of time people continue to buy a product

sales forecast advertising budget product life cycle

LET’S CHECK!

description of

a typical customer

consumer behavior consumer profile

consumer goods

LET’S CHECK!

an amount of money for advertising during a period

advertising campaign

advertising budget advertising agency

LET’S CHECK!

a group of customers of similar age,

income level and social group

market research market segment market share

LET’S CHECK!

how much a company thinks it

will sell in a period

sales forecast sales figures sales target

SUCCESSFUL MARKETING LISTENIN

G:

FACTORS THAT CONTRIBUTE TO SUCCESSFUL MARKETING ???

ANSWER THE QUESTIONS

to make it easier

 4 There were … (10) groups of customers;

whereas … (11), the bank had just looked at all customers as … (12) group

POST-LISTENING

celebrity advertisement

product

world-famous film star/

sportspeople

advertisement the most effective

GUESS THE ANSWERS

ANSWER THE QUESTIONS

 1 In 1921.

 2 She is the international marketing director of Chanel fragrances.

 3 18 million pounds.

 4 It’s a fairy-tale romance.

 5 Because every target group is

becoming resistant to the traditional advertising methods.

 6 It is a real piece of art.

POST-READING: DISCUSSION

GA 17

successful marketing

understand

customers’ needs

?

question ing How to make?

YES-NO QUESTION

you work or study?

you working now?

you work under high pressure? you work yesterday?

you ever worked the night shift? you work tomorrow?

WH- QUESTION

you work or study?

you working now?

you work under high pressure?

you work yesterday?

you ever worked the night shift?

you work tomorrow?

Where do you work?

Who are you working for?How can you work under…?When did you start to work?

PRACTICE: CORRECT THE MISTAKES

2 How much DOES it cost?

3 Why DON’T you sell it?

4 When MUST it be finished?

5 Did you GO to the fair last week?

6 Is YOUR BOSS coming tomorrow?

Names/ terms + numbers

Directly distribute questionnaire paper

TELEPHONING: EXCHANGING INFORMATION

Telephone numbers

Personal nouns

7.5

7.6

7.7 Sales Director Martin Sales Manager Fiona

1

2

3

4

Did they meet their sales targets?

How has their market share changed?

What were their total sales?

How much did they spend on shampoo advertising?

7.8 Sales Director Martin Sales Manager Fiona

USEFUL LANGUAGE 7.7 7.8

Tick the phrases you hear!

Marketing Director Sales Manager

focus group

CASE STUDY: KRISTAL WATER

1 What is KRISTAL?

2 What are its characteristics?

3 Why is it considered to be the purest?

4 Who are its customers?

5 When was Kristal launched?

6 How was it advertised?

7 How competitive is its price?

8 Where can we find the product?

9 How was the launch?

10 What was going wrong?

COMMENTS FROM CONSUMERS 7.9

7.9 7.9 7.9 7.9

CHARTS

Present your ideas

Suggest solutions to improve the case

Discuss in groups

DESIGN A LEAFLET

GA 18

UNIT 8: PLANNING

Is it i mpor

tant?

Why?

What do you consider

when you plan ?

What do you use

to plan?

1

2

3

Making lists of things to do is a waste of time.

You should plan your retirement from an

early age.

If you make a plan, you should stick to it.

forecast

do

collect consider

budget information

Don’t reinvent the wheel ?

Should a business revise its plan regularly?

Should a business revise its plan regularly?

tends to dry up.

-

- Europe relies on Russian energy.

-

Investing in Russia now is definitely discomfiting, but

it might pay off in the long run.- Russia needs foreign capital and foreign technology to

improve its economic efficiency

LANGUAGE REVIEW

is going to focus

We are meeting our investors next Friday.

LANGUAGE REVIEW

PRACTICE

GA 19

UNIT 8: PLANNING

relocating their head

office

2 3

4 5 6

transcript

CASE STUDY

1 What is EBA?

2 What is the contract they won?

3 What did they do as the first step

to plan for the first

program?

4 What are the topics mentioned in the

questionnaires?

5 What are the key points of the common

opinions? Listen for more

THE FIRST PROGRAM

WRITING

Salutation

- Dear Mr Von Trotta

- Dear Mr Von Trotta

- Dear Sir or Madam ( : )

Main points

As the…/ On behalf of…

I would like to…

It would be great if you

could…

Main points

- Introduce the company

- Introduce the program

- Reveal the content of the

interview

- Ask for confirmation

GA 20

MANAGING PEOPLE

What does a manager

have to do?

What qualities and skills

should a good manager have?

Choose the most important

ones

Professor of Organizational Behavior at London Business School

Changes in the way people behave at

work?

Difficulties when working with

an international

team?

Difficulties you may

have when working in a very different culture?

9.1

What should good managers do?

VOCABULARY

VOCABULARY

VOCABULARY

on

How usual is it to see young people

in management positions?

1

What do people generally think of them?

In pairs, discuss the

questions

What challenges do young managers

face? (compared to older ones)

2

What may be the advantages of being a

relatively young manager?

3

READING

To show you are up to the job.

Need a mentor who gives you

advice/ support.

your ideas?

end

READING: FIND WORDS/ PHRASES

The 3 most important

pieces of advice?

for young managers?

What’s more?

LANGUAGE REVIEW

She said “My new job is challenging.”

She said (that) her new job was

challenging.

tell

told us

What is changed

?

LANGUAGE REVIEW

very recent generally true

He said (that) training is very important.

“Training is important.”

She said “My new job is challenging.”

not change d

REPORTED SPEECH - QUESTIONS

ASKThe boss asked her

“Have you finished the

report?”

“When will you hand it in?”

whether she had finished the report.

when she would hand it in.

your frien d

1 2 3 4

GA 21

What are the

important things when socializing for business in VN?

MAKE COMMENTS

9.5 From UK Rachel business trip From Russia

Alexandra

Making excuses

Marta Sven

1 What do people here like doing in their spare time?

2 What about you Sven, what do you usually do after work? In the evenings?

3 How about you Marta?

9.6

Making conversation

Marta Sven 9.7

Sven showed Marta round Stockholm

and took her for a meal.

Marta Sven 9.7

2 3

4 5 6

- Showing interest

- Saying goodbye

- Thanking the host

ROLE-PLAY (PAIRS)

Persuade you to try

a type of food you hate

ROLE-PLAY

different

low basic salary,

putting pressure:

expensive gifts not putting pressure:gaining trust

CASE STUDY

WRITING TASK

What parts does a report include?

WRITING A REPORT

FORMAT

OverviewMain pointsConclusion

Shows

the points

mentioned

The facts discoveredInterpreting

the facts

Suggestions

WRITING TASK

+ We have a proposal to V+ We suggest V-ing

+ St is worth V-ing+ We suggest/ demand that S should + V

Write a letter

to reply to a letter of invitation

GA 22

REVISION

UNIT 7: MARKETING

product market

advertisin g

consumer sales

advertising budget

product range

sales targets consumer goods

market segment

SPEAK OUT THE COMPOUNDS

length of time people continue to buy a product

things that people buy

description of

a typical customer

product life cycle

consumer goods

consumer profile

an amount of money for advertising during a period

a group of customers of similar age,

income level and social group

how much a company thinks it

will sell in a period

where and how people often

buy things

advertising budget

market segment

sales forecast

consumer behavior

a business that make

sales target

market share

product launch

r a g

b u

g e t

a) Has our market share increased?

b) What time does it start?

c) Have you finished your sales report?

d) Isn’t that fantastic?

e) What about our new range of furniture?

f) What are they like?

g) Could you tell Marco?

h) How are things going?

i) Does Susan know the good news?

How are things going?

Have you finished your sales report?

What are they

like?

Has our market share increased?

Isn’t that fantastic?

Does Susan know the good

WRITING RECOMMENDATIONS

withdrawn delay

regard

sure

available retails

e

UNIT 8: PLANNING

REVISE VOCABULARY

UNIT 8: VOCABULARY

WHICH VERB DOES NOT GO WITH THE NOUN?

PRACTICE

reschedule meeting

finished report

do research

stick to budget

READING: GOOD PLANNING? reorder

1

2

3 4

5

LETTER OF INVITATION

LETTER OF INVITATION

UNIT 9: MANAGING PEOPLE

listen communicate

respond deal

believe delegate

invest

V + pre

delegate to

deal with

invest in communicate with respond to

believe in

COMPLETE THE SENTENCES WITH PREPOSITIONS

with about

to about

with on

to for with

LANGUAGE REVIEW

told said

told

told said

said told

REPORT THE DIALOGUE

Tips for young managers

Write a letter

to refuse a letter of invitation

- What should be mentioned?

GA 23

LETTER FORM

ORGANIZATION: BODY

Starting:

 I am writing this letter to…

 This letter is to…

 I recently received/ read/ heard about… and would like to…

 Having seen/ received…, I would like to…

ORGANIZATION: BODY

Referring to previous contact

 Thank you for your letter of March 15th, …

 Thank you for your letter regarding…

 In reply to your request, invitation, …

ORGANIZATION: BODY

Giving good news

 We are pleased to announce that…

 I am delighted to inform you that…

ORGANIZATION: BODY

Giving bad news

 We regret to inform you that…

 After careful consideration, we have decided to…

ORGANIZATION: BODY

Making a request

 I would be grateful if you could…

 It would be helpful if you could send us…

 Could you…

ORGANIZATION: BODY

Apologizing

 I would like to apologize for the…

 It is very kind of you to… but unfortunately, …

 I am sorry to say that I could not manage the time to…

ORGANIZATION: BODY

Closing remarks

 We hope you are happy with…

 If you require more information (For further

information), please contact me at…

 If I can help in any way, please do not hesitate to contact me

GA 24

How good are you at managing conflict?

p 138

score

Common causes of

conflict

in companies or organizations

Centre for Effective Dispute

Resolution

helps to resolve business conflict

unrealistic

flexibility communicati

ng personnel

managemen t

3 key elements that help to resolve business disputes?

to avoid to resolve

In pairs

the most useful advice

Try and see things from others’ view

 How do people usually deal with personal

conflict in your country?

 Conflict management often differs from one company to another.

- How do you wish for conflict

management in your future

company?

calm weak credible emotional consistent sympatheti c

formalit

y enthusiasti

c creativity

im patient

in credible

un emotiona l

in consisten t

un sympathetic

un enthusiasti c

un creative

He is ……impatient

She is ……creative

He is ……unemotional

FIND THE ADJECTIVE PAIRS

BEST QUALITIES FOR …

end

LANGUAGE REVIEW

Possible condition

Unlikely condition

CORRECT MISTAKES

will had

go worked

CONDITIONALS

DISCUSSION

GA 25

UNIT 10

CONFLICT

What should we do

to stop conflict?

- negotiate

-

Which of the following are good ways of dealing

with conflict in a

negotiation?

General Manager

Union

representativ

e

- To have five reserved parking spaces for staff

- She says staff need somewhere to park.

- The company will pay 30 percent of the cost of parking in the public car park.

THE EXTRACTS

saying

Calming down

How about

What if

Creating solutions

possibilit

solutions

could might

Creating solutions

50% price s

p.140 &

p.144

CASE STUDY

Who is Todd Foster?

Who is Olivier Moyon and what are some of his unacceptable behaviors?

What is the conflict?

LISTENING

keep him

let him go

keep him

let him go

WRITING: ANNOUNCEMENT LETTER

Key points

Closing remarks Future contact

GA 26

in pairs

interest labour trade

bureaucracy balance incentives

unemployment inflation investment

FIND THE NOUNS?

interest rate labour force

GDP

tax incentives

exchange rate

balance of trade

end

What are the main problems that new businesses

may face?

a lack of business

and management skills

c

F F

T F T

What are the key ingredients when starting a new business?

in pairs

NOTES

innovation a good team

market opportunity financing

strategy

line 37

line 45, 46 line 77

line 82

What do we often use

to introduce Time Clauses? WHEN

others?

actions in the past?

tenses?

actions in the present?

actions in the future?

Listen and check!

GA 27

?

in pairs

How to read?

SUMMARY: SAYING NUMBERS

Saying large numbers

Saying “0”

SUMMARY: SAYING NUMBERS

A TABLE OF KEY POINTS

In pairs

A TABLE OF KEY POINTS

In groups

Key points

Closing remarks Future contact

+ Introduction of Marcia Lee Jeans

+ Main points of the proposal

Closing remarks

Future contact

- Ending

GA 28

a product

your favorite products

Why do you like them?

What do they say about you?

What product would you

most like to own?

hard high

best long

well

well-made

long-lasting

high-tech

best-selling

hard-wearing

high-quality

test design

manufacture

discontinue

distribute modify

launch

Life cycle

of a new product

manufacture promote launch

distribute discontinue

Mark Marina

Sharon & Clare

Nada & Fiona

more questions?

PRE-READING Brands of

soft drinks famous

brands? special features?

Brands of soft drinks

Coca-Cola, Pepsi and Cadbury Schweppes Australia’s Red Bull

180 million

POST-READING

WHEN TO USE?

HOW TO FORM?

PASSIVES

CHANGE THESE ACTIVE SENTENCES

INTO THE PASSIVE

CHANGE THESE ACTIVE SENTENCES

INTO THE PASSIVE

GA 29

main details

is made tell

advantage robust

elegant meet the needs

LANGUAGE TO USE

PRODUCTS

BACKGROUND

 As a Minerva A.G director, write a short report on one of the products which you saw presented

 Recommend whether Minerva A.G should place a large order for the product or not

PRODUCT REPORT

* overview of the situation

* summary of the main points

* conclusion

 listen to the 4 presentations,

 be impressed with which product,

 be potential to make a deal…

PRODUCT REPORT

* the facts that discovered

The company and its reputation

 have reliable brand,

 win awards,

 get …% of market share

PRODUCT REPORT

* the facts that discovered

 The product and its special features

 - It’s ideal for,

- Another advantage is…

PRODUCT REPORT

* the facts that discovered

 Reasons for the choice/ rejection of the

product

 Based on what the customers say,…

 Our customers are wishing for…

PRODUCT REPORT

* the facts that discovered

 The advantages of co-operation

 We could…

 It’s possible to…

PRODUCT REPORT

* What is interpreted from

the fact

 It’s necessary to…

 There is a need to…

once again!

GA 30

REVISION

does a manager

need to deal with conflicts

among employees?

emotional

patience

calm creativity

consistency credibility

WRITING

Unit 11

NEW BUSINESS

What factors are involved in

starting up

new businesses?

unemployment rate

exchange rate labor force

government bureaucracy

balance of trade

inflation rate foreign investment tax incentives

e a o

e s t i i

TIME CLAUSES

c g

d f

b

h a e

Unit 12

popular reliable economical attractive

fashionable

unique