Internship report at Pti group joint stock company

THUONG MAI UNIVERSITY FACULTY OF ENGLISH INTERNSHIP REPORT Company PTI GROUP JOINT STOCK COMPANY Student’s name Nguyễn Thị Lan Anh Class K55N1 Student Code 19D170004 Supervisor Nguyễn Thị Thúy Hạnh HA[.]

THUONG MAI UNIVERSITY FACULTY OF ENGLISH

INTERNSHIP REPORT

Company:

PTI GROUP JOINT STOCK COMPANY

Student’s name : Nguyễn Thị Lan Anh

Student Code : 19D170004 Supervisor : Nguyễn Thị Thúy Hạnh

HA NOI – 2023

TABLE OF CONTENTS

LIST OF ABBREVIATIONS ii

LIST OF IMAGES AND TABLES iii

ACKNOWLEDGEMENT iv

CHAPTER 1: OVERVIEW OF PTI GROUP JOINT STOCK COMPANY 1

1.1 General information about PTI Group Joint Stock Company 1

1.1.1 The process of foundation and development 1

1.1.2 Business operation area 1

1.1.3 Typical partners 3

1.1.4 Typical customers 4

1.1.5 Vision and mission of the company 4

1.1.6 The business result of the company 5

1.2 General information about the Internship Department 5

CHAPTER 2: INTRODUCTION OF THE INTERNSHIP PROCESS 7

2.1 The internship process 7

2.2 Challenges and Lessons during the internship process 9

2.2.1 Challenges 9

2.2.2 Lessons 9

CHAPTER 3: THE CIRCUMSTANCE OF USING ENGLISH AT THE INTERNSHIP COMPANY 11 3.1 The situation of using English 11

3.2 Recommend methods to improve English capacity 13

CHAPTER 4: PROPOSAL OF THE GRADUATION THESIS TOPIC 15

CONCLUSION 16

REFERENCE 17

LIST OF ABBREVIATIONS

1 CEO Chief Executive Officer Giám đốc điều hành

2 IT Information Technology Bộ phận công nghệ thông tin

3 JSC Joint Stock Company Công ty Cổ phần

4 KPI Key Performance Indicator Chỉ số đánh giá hiệu quả

công việc

5 SEO Search Engine Optimization Tối ưu hóa công cụ tìm kiếm

LIST OF IMAGES AND TABLES

Image 1 Logo of PTI Group Joint Stock Company 1

Image 2 Organization Structure of PTI Group Joint Stock Company 2

Table 1 Human resources's academic level of PTI Viet Nam Group Joint Stock Company 2

Table 2 Activities of Departments 3

Table 3 The business result of PIT Group Joint Stock Company 5

Table 4 Assignment with specific tasks 8

The business, which was formerly known as Viet Brand Advertising andCommunication Company, focuses on communication, advertising, event planning,seminars, and opening and inauguration ceremonies. 

PTI Vietnam Group Joint Stock Company intends to become a sustainabledevelopment media and advertising group on the basis of combining the power ofknowledge, collective solidarity and technology at a new level With a compactstructure, strong financial ability and stable business along with a modern corporategovernance method, PTI Vietnam Group Joint Stock Company is increasinglyasserting its position and position in the media sector of the country. 

During the internship period, I have acquired the knowledge and experience tocomplete the Internship Report in the best way, but there are inevitable shortcomings Ilook forward to receiving suggestions from teachers to make the report more complete

as well as to get new viewpoints from the teachers to assist me

Hanoi, January 7th, 2023

StudentNguyen Thi Lan Anh

CHAPTER 1: OVERVIEW OF PTI GROUP JOINT STOCK COMPANY

1.1 General information about PTI Group Joint Stock Company

Image 1 Logo of PTI Group Joint Stock Company

Official name: PTI GROUP JOINT STOCK COMPANY

Abbreviation name: PTI GROUP., JSC

Founder: CEO Bui Quyet Tien

1 facilitie in Vietnam:

● Head Office: 7th Floor, No.12, Dong Me Street, Me Tri Ward, Nam TuLiem District, Ha Noi City

Tax code: 0108874645

1.1.1 The process of foundation and development

PTI Group Joint Stock Company was established on August 22, 2019 Thecompany operates mainly in the field of advertising, organizing events, seminars.After more than 3 years of operation and development, the company has achievedmany great achievements such as advertising production, film production, organizingmany events and seminars for large companies Cooperate with many corporateorganizations to expand business activities

1.1.2 Business operation area

PTI Vietnam Group Joint Stock Company always wishes to stand side by sidewith the development of customers, building and honoring the brand throughproviding solutions for communication and advertising as follows: 

 TVC production, reportage, live tv shows.  

 Arts and entertainment activities. 

 Advertising in newspapers, television. 

 Organizing events, conferences, seminars, exhibitions at home and abroad. 

 Staging exhibition areas, showrooms. 

 Brand consulting and image building for businesses. 

 Design, prototyping and printing advertising products. 

 Prototyping & producing various kinds of gifts. 

to kind of be a the leading company in the field of advertising communication alwaysbuilds trust in the hearts  of customers 

a Corporate Structure

The company was established with many departments headed by the CEO - Mr.Bui Quyet Tien The company has departments:

Image 2 Organization Structure of PTI Group Joint Stock Company

There are also branch positions under the management of Sales Manager:

 Sales Department

 Marketing Department

 IT Department

Marketing Department -Creating content for the Sales team

- Brand building: Facebook channel, Official website channel

- Searching data: Facebook channel, Advertising channel, Media

Sale Department Processing data brought back by the

company: Consulting to support customers, answering questions

- Searching data: telesales, market

- Supporting and participating in seminars

- workshops

IT Department - Design templates for ads

- Edit, cut and merge videos, short films…

- Production of new products

Table 2 Activities of Departments

1.1.3 Typical partners

 a Television press 

• Television stations: VTV, VIC, Hanoi, Ho Chi Minh City Radio, Voice of Vietnam Bao, Magazines: Education and Times Newspaper, Brand and Publicopinion Newspaper Bao VNExpress, Word & Vietnam Newspaper Nhan DanNewspaper Rural Economic Newspaper, Vietnam Communist Party ElectronicNewspaper. 

b Art and culture partners: 

 Vietnam Music and Dance Theater. 

 Central Theater of Light Music and Dance 

 Military Art Troupe 

 Art troupes of provinces/cities across the country  

 Famous artists and singers such as Trong Tan Anh Tho…

1.1.4 Typical customers 

• PetroVietnam Gas Joint Stock Corporation (PV Gas) PetroVietnam Fertilizer &Chemicals Corp (PVFCCo) 

• Vietnam Bank for Agriculture and Rural Development (Agribank) 

• Joint Stock Commercial Bank for Foreign Trade of Vietnam (Vietcombank) 

• Vietnam Joint Stock Commercial Bank For Industry And Trade (Vietinbank)

• Saigon Beer Alcohol Beverage Joint Stock Corporation (SABECO)

• Hanoi Beer Alcohol and Beverage Joint Stock Corporation (HABECO) 

• Manulife Financial Corporation 

 Lam Thao Supe Chemical Company Phu My Hung Development Co., Ltd 

 Vietnam Posts and Telecommunications Group (VNPT) 

• EVNTelecom 

• Vietnam Mobile Telecom Services Company (Mobifone) 

• Viettel Military Industry and Telecoms Group (Viettel) 

1.1.5 Vision and mission of the company

a Vision

Research-application-business company to develop to become a strong company

in the market for multimedia content

b Mission

The company develops television services, advertising, event planning, etc It is abusiness that helps clients and partner companies in the media, television, advertising,value-added services, and the digital content sector to succeed to a great extent

Building a professional, vibrant, creative, and compassionate workplace;fostering an atmosphere that allows all employees to benefit from high salaries andequitable growth opportunities

For investors and partners: Upholding the ideals of collaboration and growth,consistently raising attractive and long-term investment values

1.1.6 The business result of the company

Criteria 2020 2021 2022

Total Revenus 5.633.830.759 7.751.505.886 10.555.991.989

Total Cost 4.527.864.788788 6.501.698.312 9.001.165.268

Profit before tax 1.135.983.971 1.249.807.574 1.554.826.721

Profit after tax 908.787.176 999.846.059 1.243.861.377

Table 3 The business result of PIT Group Joint Stock Company

(Information from the business results report)The following indicators: revenue, cost, and profit of the firm in the three yearsfrom 2020 to 2022 allow us to clearly see the development of the company on anannual basis through the company's business results. 

Through the table of production and business results of the company from 2020

to 2022, It indicates that the company's business activities have continuously grownand developed Profit after tax has grown from 2020 to 2022, with the company'sprofit after tax in 2021 being 999.846.059, an increase of VND 91.058.883 over 2020.Profit after tax in 2022 is 1.243.861.377 VND, up 244.015.318 VND from 2021. 

1.2 General information about the Internship Department

The marketing department at PTI Group Joint Stock Company with the function

of creating content, promoting products and services of the company so thatcustomers know more Marketing is based on the creation and sharing of onlinematerials such as videos, blogs, social media posts that generate interest in acompany's product or service by capturing people's attention The marketingdepartment also helps to increase sales by directing traffic to the website to boostawareness of the company Besides, it builds trust and recognition among theaudience The PTI Group., JSC focuses on customers with high-quality products andservices, promotes through social networking sites and emails, publishes SEO articles

to help articles stay at the top of search results, etc The marketing department mustprepare a report on the effectiveness and marketing performance of the business tosuperiors and submit it at the end of the month

- Design: Design banners, images, documents on request from other departments

in the company By using professional design tools, the marketing department cancreate quality digital products Today, the factor that attracts customers is partly

because of beautiful, quality images Everyone spends time surfing the web, so gettingnoticed for their products and services is something every company desire The designteam is experienced in promoting products with banners, posters, and flyers to achievethe highest efficiency in the product promotion process.

- Marketing: develop, implement and adjust marketing strategies for thecompany, and advise and implement marketing plans at the request of partners Themessage of products and services will be conveyed through marketing campaigns, so it

is necessary to have a marketing strategy that ensures the correct transmission of themessage and helps customers better understand the product when they make a decision

to purchase

CHAPTER 2: INTRODUCTION OF THE INTERNSHIP PROCESS

2.1 The internship process

My internship will take place throughout the semester At PTI  Group Joint StockCompany, I work as a Marketing intern I had my ideas for achieving good outcomesfor it, and I considered what I needed to do to increase my knowledge and abilities in aprofessional working environment On 18th December 2022, I began the above-mentioned employment and completed my 4-week general internship at PTI  GroupJoint Stock Company I worked from Monday to Saturday and had a weekly day off onSunday, specifically in the morning from 8:30 am to 11:30 am and afternoon from1:30 pm to 5:30 pm daily. 

I learned about the workings, organization, and traits of a media corporationduring my internship, among other things Along with learning a ton of new marketinginformation, I also attended organizational skills training I received training on how towork, how to connect with coworkers, and constructive criticism when I accomplishedduties, all with the enthusiastic backing of my supervisor I'm really appreciative Fourweeks into an internship, 

Below is a weekly assignment table with specific tasks:

Week 1 From December 18th, 2022

to December 25th, 2022 - Making contact with the firm, start participating in

the internship at VNP Group

- Working with the supervisor to create an activity schedule for the duration of the internship

- Learning the company's regulations and culture, as well as its departments, functions, goods, and services

- Learn information, knowledge related to the marketing field

Week 2 From December  26th, 2022

to January 1st, 2023 - Acquainting myself with the workspace and the

software used by the

- Taking part in wide initiatives to promote teamwork

company I'm receiving guidance on how to carry out my duties

- Review and update the content on blogs, social media posts, etc (according

to the available posts)

- Responding to client inquiries on the company's website and social media

Week 3 From January  2rd, 2023 to

January 9th, 2023 - Taking in the Marketing Department’s weekly

meeting

- Reading papers connected

to marketing fields and learning how to write the standard SEO posts

- Translating some short English documents related

to writing articles

- Designing templates in Canva and Photoshop software for promotion

Week 4 From January 10th, 2023 to

January 17th, 2023 - Taking part in internal training workshops about

business skills:

communicating, negotiating,solving problems, etc

- Translate some longer documents, contracts

- Practice writing posts for social media (facebook, website);  invitations to customers, businesses, contacting them

- Practice writing standard SEO articles

Table 4 Assignment with specific tasks

2.2 Challenges and Lessons during the internship process

2.2.1 Challenges

I was sure that after I had received the necessary professional training, I would be

able to perform effectively in the positions I was assigned throughout my studies The

real working environment, though, perplexes me, and there are times when I'm unsure

of the best way to approach a subject I realized at that moment that I still had a lot of

issues to solve and that I needed to constantly work on getting better The following

are a few of the difficulties I ran through while working as a marketing intern

First and foremost, my writing abilities are not particularly strong This is a

major difficulty of mine as a content marketing intern This position's responsibilities

include composing typical SEO articles, attracting consumers' attention to the

company's products and services, and understanding customer insights to produce blog

posts for the appropriate client segmentation Although I did research about marketing

in college, and online resources, I still couldn't write exactly what my supervisor

needed There are a few good articles, however, they have not met my expectations. 

Second, it is the lack of computer skills The problem I have is that I don't know

how to use marketing tools effectively At the company, some tools analyze the data of

customers segmentation who have visited the company website After knowing this

exact data, I will direct my pots towards that audience to increase the buying products

or services of the company Since this is my first time, I am familiar with data analysis

tools, so I'm perplexed.  

Third, I need to catch up with my KPI because I have a lot of work to accomplish

every day I occasionally work under a lot of strain and have to stay late to finish my

work because of my lack of knowledge On the other hand, the assigned task was a

little intimidating for me, but I learnt new things and grew in my experience.       

2.2.2 Lessons

First of all, my computer abilities have vastly increased As mentioned before, I

had difficulty processing client data in the company's analytics tools Thanks to the

guidance of my colleagues, I learned new things from the analytics tool And I know

the way to get more traffic for the company's website

Second, my boss has begun to acknowledge my writing abilities I made several

errors in the language and vocabulary of the usual SEO post structure as soon as I