Internship report at Pti viet nam group joint stock company (2)

THUONG MAI UNIVERSITY FACULTY OF ENGLISH INTERNSHIP REPORT Company PTI VIET NAM GROUP JOINT STOCK COMPANY Student’s name Lưu Thị Thanh Mai Class K55N1 Student Code 19D170029 Supervisor Nguyễn Thị Thúy[.]

THUONG MAI UNIVERSITY

FACULTY OF ENGLISH

INTERNSHIP REPORT

Company:

PTI VIET NAM GROUP JOINT STOCK COMPANY

Student’s name : Lưu Thị Thanh Mai

HA NOI – 2023

TABLE OF CONTENTS

TABLE OF CONTENTS i

LIST OF ABBREVIATIONS ii

LIST OF TABLES, DIAGRAMS, FIGURE iii

ACKNOWLEDGEMENT iv

CHAPTER 1: OVERVIEW OF JOINT STOCK COMPANY PTI VIETNAM GROUP 1

1.1 Information about PTI VIET NAM Group Joint Stock Company 1

1.1.1 General information of the company 1

1.1.2 The process of formation and development of the enterprise 1

1.1.3 Activity field of the enterprise 2

1.1.4 Business field of the enterprise 2

1.1.5 The business result of the company 3

1.2 Information about the internship department 4

CHAPTER 2: INTRODUCTION OF THE INTERNSHIP PROCESS AT THE COMPANY 6

2.1 Tasks performed during the internship 6

2.2 Challenges and Lessons during the internship process 9

2.2.1 Challenges 9

2.2.1 Lessons 9

CHAPTER 3: THE CIRCUMSTANCE OF USING ENGLISH AT THE INTERNSHIP COMPANY 12

3.1 Describe the current situation of using English at the internship unit 12

3.2 Proposing solutions to improve English ability 13

CHAPTER 4: PROPOSAL OF THE GRADUATION THESIS TOPIC 15

CONCLUSION 16

REFERENCES 17

LIST OF ABBREVIATIONS

No Abbreviations English meaning Vietnamese meaning

2 CEO Chief Executive Officer Giám đốc điều hành

3 KPI Key Performance Indicator Chỉ số đánh giá hiệu quả

công việc

LIST OF TABLES, DIAGRAMS, FIGURE.

Figure 1.1 Logo of PTI VIET NAM Group Joint Stock Company 1

Table 1.1 personnel of the enterprise 2

Table 1.2 The business result of PTI Group Joint Stock Company 3

Table 2.1 Assignment with specfic tasks 7

Diagram 2.1: Sales process 1 8

In order for me to complete this internship report, I would like to express mydeep gratitude and sincere thanks to the teachers of the Department of BusinessEnglish for imparting valuable knowledge for me during my studies at theuniversity of commerce In particular, I would like to thank Ms Nguyen Thi ThuyHanh for her enthusiastic guidance

I would also like to thank the board of directors and employees of PTIVietnam Group Joint Stock Company for their guidance and support during theinternship period Thanks to that, I have learned a lot of new knowledge and have amore thorough view of specialized theory as well as practical application Practicalexperience and accumulated experience the best things that I have at the company.During the period, I have acquired the knowledge internship and experience tocomplete the Internship Report in the best way, but there are inevitablyshortcomings I look forward to receiving suggestions from teachers to make thereport more complete as well as to get new viewpoints from the teachers to assistme

Hanoi, January 6th, 2023

StudentLuu Thi Thanh Mai

CHAPTER 1: OVERVIEW OF JOINT STOCK COMPANY PTI VIETNAM

GROUP

1.1 Information about PTI VIET NAM Group Joint Stock Company

1.1.1 General information of the company

Company name: PTI VIET NAM GROUP JOINT STOCK COMPANY.Abbreviation name: PTIG.,JSC

Tax code: 0108874645

Founder: CEO Bui Quyet Tien

Address: 7th Floor, No 12 Dong Me Street, Me Tri Ward, Nam Tu LiemDistrict, Hanoi City, Vietnam

Type of business: Non-state joint stock company

Company's logo:

Figure 1.1 Logo of PTI VIET NAM Group Joint Stock Company

1.1.2 The process of formation and development of the enterprise

The company, formerly known as Viet Brand Advertising and MediaCompany, changed its focus to include communication, advertising, event planning,seminar planning, and opening and inauguration programs

PTI Vietnam Group Joint Stock Company with the orientation to become amedia and advertising corporation with sustainable development on the basis ofcombining the strength of knowledge, collective solidarity and technology to a newheight With a compact structure, strong financial capacity and stable business along

with a modern corporate governance method Group Joint Stock Company PTIVietnam is increasingly asserting its position in the nation's media landscape.

With a staff of young, enthusiastic, passionate and intensively trained atspecialized universities in the country, creating a professional and dynamic style sothat PTI Vietnam Group Joint Stock Company is confident to be a The leadingcompany in the field of advertising communication always builds trust in the hearts

Table 1.1 personnel of the enterprise

1.1.3 Activity field of the enterprise

PTI Vietnam Group Joint Stock Company always wishes to stand side by sidewith the development of customers, build and honor the brand through providingsolutions and practical communication, advertising and effective as follows:

 Producing TVC, reportage, live TV programs

 Art and entertainment activities

 Advertise in newspapers and television

 Organizing events, conferences, seminars, exhibitions at home and abroad

 Setting up the exhibition area, showroom

 Branding and building an image for the business

 Design, create and print advertising products

 Prototyping & producing all kinds of gifts

1.1.4 Business field of the enterprise

Advertisement: PTI Group specializes in providing advertising solutions forcustomers:

 Designing, prototyping printing and advertising products made by experts inideas in the field of graphics.

 Book ads in newspapers, Business Forum Newspaper, Vietnam EconomicTimes, Financial Times

 Book advertising on television

Brand consulting and image building: With creative ability, professional skillsPTI Group is always the place to provide advertising and communication solutionswhen you need it Most of the early businesses face difficulties in building theirbrand identity Customers coming to PTI Group will be helped to create impressive,professional products and help those products reach the public

We'd love to work with you to develop your idea of a program that fits yourneeds and budget Pti Group Joint Stock Company once again affirms its position inorganizing professional programs with unique creative ideas

1.1.5 The business result of the company

Criteria 2020 2021 2022

Total Revenus 5.633.830.759 7.751.505.886 10.555.991.989Total Cost 4.527.864.788788 6.501.698.312 9.001.165.268

Profit before tax 1.135.983.971 1.249.807.574 1.554.826.721

Profit after tax 908.787.176 999.846.059 1.243.861.377

       Table 1.2 The business result of PTI Group Joint Stock Company

(Information from the business results report)

The following indicators: revenue, cost, and profit of the firm in the threeyears from 2020 to 2022 allow us to clearly see the development of the company on

an annual basis through the company's business results. 

Through the table of production and business results of the company from

2020 to 2022, It indicates that the company's business activities have continuously

grown and developed Profit after tax has grown from 2020 to 2022, with the

company's profit after tax in 2021 being 999.846.059, an increase of VND

91.058.883 over 2020 Profit after tax in 2022 is 1.243.861.377 VND, up

244.015.318 VND from 2021. 

1.2 Information about the internship department

During my internship at PTI Vietnam Group Joint Stock Company, I wasassigned to the Business Department with the position of the sales staff

The Business department is a key part of the enterprise This is the connectioncenter between other departments such as: Marketing, Sales, For the commonpurpose of planning to develop sales and profits for the company

In general, the main roles that the sales department of the company mustundertake are as follows:

 The Business Department is a department with the function of Advising,giving opinions and suggestions to the Board of Directors of the company on issuesrelated to the organization of events, conferences, seminars, exhibitions oradvertising activities, brand consulting and building an image for the partnercompany in the most effective way

 In charge of directing the process of researching and developing eventservices to best suit the needs of customers, expanding the market to use thecompany's services

 Deploying the task of building and developing a network of potentialcustomers, compiling reports according to the given regulations In order for thecompany to grow, the sales department needs to have a plan to develop newpotential customers for the business Maintaining and developing good relationshipswith existing customers

 Collect and manage customer profile information to serve the work ofcustomer rating assessment, appraisal and re-appraisal of customer records

 Periodically, the sales department needs to make reports in accordance withthe regulations of the enterprise The report need to show all the business activities

of the company as well as the duties and powers assigned to the sales department

 Plan and organize business activities, calculate cost reports to createcontracts with customers.

 Provide information and perform translation and document translation for thework of the company's management

 Monitor and accelerate the implementation of business strategies bydepartments in the company to ensure the correct progress and quality according tothe contract that customers require

 Contribute ideas on marketing strategies, as well as measures to improvebusiness performance in each phase Make business plans and goals by week,month, quarter, depending on the company submitted to the Board of Directors

 Contribute to the process of developing sales policies, organizing events,conferences, seminars, etc including policies on prices, promotions, discounts andpromotional and marketing programs

The Business department of PTI Joint Stock Company includes positions suchas: Sales staff, Customer care staff (Representative of the business, customer carestaff in charge of receiving and solving problems, Inquire about customercomplaints about the service provided to provide the best customer experience.) andSales manager (As a position in charge of management, supervision to ensure theefficiency of the department's work to ensure the work progress and goals arecompleted At the same time, the head of the department is primarily responsible forreporting work, revenue or expenses to the director.)

CHAPTER 2: INTRODUCTION OF THE INTERNSHIP PROCESS AT THE

COMPANY

2.1 Tasks performed during the internship

During my internship at PTI Vietnam Group Joint Stock Company, I wasappointed as a sales staff of the Company I had a good experience there and Ithought about what I needed to learn and do to improve my skills in a workingenvironment I started the above-mentioned job on January 2nd, 2023, and I justfinished a four-week general internship at PTI Vietnam Group Joint StockCompany I worked specifically in the morning from 8:30 am to 11:30 am andafternoon from 1:30 pm to 5:30 pm daily from Monday through Saturday with aweekly day off on Sunday

The company's sales staff is responsible for finding potential customers, thenintroducing, consulting and convincing customers to use the company's services.The service of the company that I am referring to is organizing events, conferences,seminars, etc In addition, I also take care of customers who have been using thecompany's services

Every day, the Company has a lot of work to perform, due to the nature ofeach job there are many different stages, each of which includes different worksequences Therefore, I was only assigned a few simple tasks that could help meapproach the actual work while not affecting or disrupting the main workingprocesses, affecting progress and productivity other work of the BusinessDepartment

I also picked up a lot of new knowledge during my internship and took part inthe company's skill-building courses With the enthusiastic support of mysupervisor, I received training on how to work, how to interact with others at thecompany I'm grateful After four weeks of internship, I am certain that I havelearned new knowledge and experiencs that have greatly improved me

Below is a weekly assignment table with specific tasks:

- Participating in the company's teamwork improvement activities

- I'm getting instructions on how to do my job

- Researching market, customer and starting getting to know

customers on online platforms

Week 3

- Taking in the Business Department weekly meeting

- Being trained in professional consulting, negotiation,etc

- Contacting , answering customers' questions through social

platforms such as facebook, email, zalo

Week 4

- Taking part in internal training workshops about business skills: communicating, negotiating, solving problems, etc

- Meeting directly with customers to consult, sell and sign contracts

Table 2.1 Assignment with specfic tasks

After being trained at the company, I implemented the following salesprocess:

Diagram 2.1: Sales process 1

 Step 1: Know the information It took me 3 days to understand the

information related to the service that my business provides such as the process oforganizing events, conferences, seminars, exhibitions, etc To be able to advise andgive reasonable solutions to customers

 Step 2: Researching market I need to pay attention and research about

market fluctuations to understand the needs of customers and businesses, thendesign and decorate events and seminars professionally and in accordance with theneeds of customers needs of customers and businesses

 Step 3: Search for customers, give a list of individuals and organizations

who are in need of organizing events, conferences, seminars, exhibitions, etc My

Know the information

Search for customers

Communicate withcustomers

SalesResearching market

target customers are businesses and companies represented by foreigners, export companies, etc In order to increase the ability to use English during practice.

import- Step 4: Communicate with customers Contact with customers in any form

such as face-to-face meetings, contact via email, phone numbers, etc To discuss thecompany's event organization services, research customers' needs

 Step 5: Sale After I have contacted the customer, I need to quote, negotiate

and answer questions about related issues when the customer wants to use thecompany's services

2.2 Challenges and Lessons during the internship process

2.2.1 Challenges

I firmly believe that after receiving the necessary professional training, I will

be able to fulfill the assigned positions throughout my studies However, the fiercerealistic working environment made me confused At that point, I realized that I stillhad a lot of problems to solve and that I needed to keep working to become better.Here are some of the difficulties I encountered as a sales intern

First and foremost, I feel my ability to communicate and negotiate is not good.Soft skills are one of the must-have skills when working as a salesperson Because

of the nature of the job, I often have to go to meet partners to consult and negotiate

on the organization of events, conferences, seminars, etc I had to regularly practiceand hone my soft skills, but I only improved a little I think it takes a long practice

to improve completely

Second, I have a lot of work to do every day and must catch up to my KPI Ioccasionally work under a lot of strain and have to stay late to finish my workbecause of my lack of knowledge But I learnedt new things and grew in myexperience

2.2.1 Lessons

 Lessons learned to improve task's performance

- In my opinion, sales profession will never be outdated and sales staff areunlikely to be unemployed To be successful in this job, it is important for every