Advantage tour business transformation, sydney

app soda machine watchphone sensor machine thermostat lightbulb Behind every Closed Lost by Region and Product Midwest Buildozer Tra.... Concrete Mixer Concrete Pump Concrete Pu.... Ener

app soda machine watch

phone

sensor machine

thermostat

lightbulb Behind every

Closed Lost by Region and Product

Midwest Buildozer Tra

Concrete Mixer Concrete Pump Concrete Pu

Energy consumption

Total annual consumption

Energy Resources Time

Resources used

Social Mobile

Cloud

and

I IoT: Even Today’s Hottest Devices Are Tomorrow’s Legacies

I IoT: Even Today’s Hottest Devices Are Tomorrow’s Legacies

Data Science: Major Shift in Technology

Machine Learning

Unlimited Computing Power Ubiquitous Data

Data Science: IQ uses Relationship Intelligence

Drive action with Relationship Intelligence

What to Prioritize

Who to Email How to close more deals

Automatically collects all your

data to…

Data Science: Turns Devices into Experience

How Artificial Intelligence Will Make Technology Disappear (Rand Hindi, June 2015)

Customer Experience is The New Battlefield

36%

2011

Companies expecting to compete mostly

on the basis of customer experience.

89%

2016

Mobile: Apps Turn To EcoSystems

Mobile: Platforms are Evolving

blog.xamarin.com/expand-­‐your-­‐apps-­‐reach-­‐with-­‐googles-­‐app-­‐invites/ dzone.com/articles/android-­‐60-­‐marshmallow-­‐and-­‐ios-­‐9

Mattel Imagines the Future of Play

“Do what you do so well that they will want to 
see it again and bring their friends.”

Walt Disney

Behind every thing

Closed Lost by Region and Product

Midwest Buildozer Tra

Concrete Mixer Concrete Pump Concrete Pu

Energy consumption

Total annual consumption

Resources used

Social Mobile

Cloud

and

Rowena Wesphalen

Analytics Cloud Lead, APAC

@rowenawest


rwestphalen@salesforce.com

c.

IoT

Thinking Like a Designer Not being a Designer

Future Nature – Evolution will not be televised

The Chau Chak Wing at UTS

Empathy - L’Oreal

CHOOSE A PARTNER

Pair up with someone near you

One of the pair raise their hand

If you raised your hand

CLOSE YOUR EYES NOW

We don’t want you to see the next slide !

How did you do ?

Questions are the new answers

Questioning - Mattel

Back in Your Pairs

Come up with as many ideas as possible

Come up with a new way

to exercise

Come up with as many ideas as possible

Come up with a new way

to exercise IN A CAR

Come up with as many ideas as possible

Come up with a new way

to exercise using only a

car headrest

in your original pairs

come up with AS MANY IDEAS as possible

Which question generated the most ideas ?

Questions we ask reflect the answers we get

1

2

3

Who can help ?

Rob Cheyne

Director, Strategic Innovation ANZ


rcheyne@salesforce.com

Disruption pyramid

source: geoffrey moore - diagnosing disruption

Business Model

Operating

Model Infrastructure

Model

The steps your customers go through in engaging with your company

Methodology for collaborative re-invention

Collaborate

•organisational collaboration

•cultural alignment

•action not discussion

•friction & pain point focus

Discover Collaborate Re-imagine

Example Persona

Discover Collaborate Re-imagine

Workshop Output

Subtitle text

pain points

solution building blocks orthodoxy busters

Discover Collaborate Re-imagine

Customer Journey

Share Onboard

Acquire Engage Try & Buy

Push

Install

Beauty Advisor Reimagined

Makeup Genius is a Beauty Advisor in Your Pocket

Film

Customer Journey

Share Onboard

Acquire Engage Try & Buy

Push

Install

Get Ready for a New Kind of Customer Success

IoT

We want to help imagine your future

Talk with your account teams

Join our Success

Communities Talk to experts in

the Product Area

thank y u