Business transformation how to stay ahead of the game in the digital age

Derek Laney Head of Product Marketing Business Transformation: How to Stay Ahead of the Game in the Digital Age... I IoT: Even Today’s Hottest Devices Are Tomorrow’s Legacies... Data Sci

Derek Laney


Head of Product Marketing

Business Transformation: How to Stay Ahead of the Game in the Digital Age

app phone

sensor

machine lightbulb

Behind every

Energy consumption

Resources used

Social Mobile

Cloud

and

I IoT: Even Today’s Hottest Devices Are Tomorrow’s Legacies

I IoT: Even Today’s Hottest Devices Are Tomorrow’s Legacies

Data Science: Major Shift in Technology

Machine Learning

Unlimited Computing Power Ubiquitous Data

Data Science: Turns Devices into Experience

Data Science: IQ uses Relationship Intelligence

Drive action with Relationship Intelligence

What to Prioritize

Who to Email How to close more deals

Automatically collects all your

data to…

Somak RoySenior Analyst

@somak_roy


soroy@forrester.com

The Business Application of the Future

effective, agile, adaptive…beautiful

Five Pillars Of Future Business Applications

The Cloud has Gone Beyond CRM, HCM, and Collaboration

Saas’ Conquest Of The Back Office Has Begun

The Conquest Has Reached Indian Shores

Close to 50% plan to implement SaaS for industry-specific processes

Over 50% plan to implement SaaS

for BI/analytics

Expect The Cloud In Many Forms

Functional and Beautiful Software

not merely transactional… engaging too

User Training Is Dead, Long Live User Experience

UX Increasingly Has Direct ROI

Flexibility Will Be Built-In

› Non-technical configurability

› Extend and customize the application natively 


Built-in PaaS

› Built-in process modeling

› Built-in rules management

Configurability, and Built-in PaaS

Embedded Analytics

intelligence at the point of work

Embedded Analytics Rapidly Becoming an Expectation

› Supplier, employee, and customer analytics 


broader context behind every record & transaction

› Personalization to enhance productivity

› IOT affords additional contextual data, and

therefore greater personalization

Integration be more pre-built, less onerous

Subtitle text

› The integration specialists will do the heavy lifting

› Greater focus on the pre-built, less on the custom

› The SaaS majors are working on ensuring different

clouds play well together

The Integration Task will Devolve to an Ecosystem

› The business application as much about enabling

better operational decisions as record keeping and transactions

› The business application will increasingly be

people-centric, not just data-centric

› The application of the future will stem the tendency

Closing Thoughts

Derek Laney

Head of Product Marketing

@derektweets


dlaney@salesforce.com

c.

Customer Experience is The New Battlefield

36%

2011

Companies expecting to compete mostly

on the basis of customer experience.

89%

2016

IoT

Thinking Like a Designer Not being a Designer

Empathy - L’Oreal

CHOOSE A PARTNER

Pair up with someone near you

One of the pair raise their hand

If you raised your hand

CLOSE YOUR EYES NOW

We don’t want you to see the next slide !

How did you do ?

Questions are the new answers

Questioning - Mattel

Back in Your Pairs

Come up with as many ideas as possible

Come up with a new way

to exercise

Come up with as many ideas as possible

Come up with a new way

to exercise IN A CAR

Come up with as many ideas as possible

Come up with a new way

to exercise using only a

car headrest

in your original pairs

come up with AS MANY IDEAS as possible

Which question generated the most ideas ?

Questions we ask reflect the answers we get

1

2

3

Who can help ?

Deepak Pargaonkar

Director Solution Engineering, India

dpargaonkar@salesforce.com

Model

The steps your customers go through when engaging with your company

Customer journey

Friction:

WWW

Beauty Advisor Reimagined

Makeup Genius is a Beauty Advisor in Your Pocket

Re-imagined customer journey

Share Onboard

Acquire Engage Try & Buy

Push Real time Content

Methodology for collaborative re-invention

Collaborate

•organisational collaboration

•cultural alignment

•action not discussion

•friction & pain point focus

Example Persona

Subtitle text

Orthodoxy Busters

#3 INSPIRATIONS

Inspiration

“We build in order to think” - IDEO

Get Ready for a New Kind of Customer Success

IoT

We want to help imagine your future

Talk with your account teams Talk to experts in

the Product Area