Power your business with OKRs

Sample OKR Objective: Become the #1 rated iOS Photo Editing App Key Result 1: Conduct survey to identify 10 most-requested features Key Result 2: Launch 5 of the most requested features

Harness the Power of OKRs for Your Business

What are OKRs?

OKR stands for Objectives and Key Results, a planning and

goal setting technique famously used by Google, Intel,

LinkedIn, and other top companies

OKRs define ambitious goals and the measurable steps you can

take towards achieving them

Sample OKR

Objective: Become the #1 rated iOS Photo Editing App

Key Result 1: Conduct survey to identify 10

most-requested features

Key Result 2: Launch 5 of the most

requested features by Dec 30 Key Result 3: Conduct 10 user tests to

identify UX issues

Key Result 4: Show 50% improvement in

UX satisfaction via customer survey

OKRs are:

1 Ambitious

Your OKRs should make you a little uneasy Think big and set aggressive goals, and be

satisfied if you hit 60 – 70% of your target

2 Measurable

Dates, percentages, dollar amounts — every Key Result needs

to have a number attached to it so progress is measurable

OKRs are:

3 Shared.

The entire company should

be able to see everyone else’s OKRs, not just

managers or executives

This promotes clearer communication and collaboration between individuals and

departments

OKRs are:

4 Graded

Use your results data to

grade each KR on a scale

from 0 – 1 (If your KR was

to speak at 6 industry

events and you spoke at 3,

your grade is 0.5.) You can

then average your grades

for an overall Objective

grade

OKRs are:

While OKRs are set at the company, team, and

individual levels, they should all connect to each

other and support overarching goals

Company Objective: Increase brand recognition and awareness

Key Result 1: Increase media engagement by 20%

Key Result 2: Launch customer referral program by September 1

Key Result 3: Expand thought leadership by placing articles on 4 industry sites with 30,000+ Alexa

Marketing Team Objective: Increase social media engagement 35%

Key Result 1: ID & Establish relationships with 25 Instagram influencers Key Result 2: Respond to new Facebook comments within 3 hours

Key Result 3: Increase followers on Facebook and Twitter by 20%

Individual Objective: Increase # of social media connections 25%

Key Result 1: Establish presence on two new sites: LinkedIn & Instagram Key Result 2: Join 5 LinkedIn Groups with at least 2,500 members each

& comment on 10 most popular discussions in each group

Key Result 3: Gain 100 Instagram followers by posting 5 photos/week

Step 1: Employees submit OKRs they think their department should prioritize Team objectives are set collectively

How does it work?

Step 2: Employees set individual OKRs to

reflect company and department goals,

then meet with managers to negotiate

specifics

Step 5: Use lessons learned to inform your next OKRs

Step 3: Hold a mid-quarter check-in to

share progress and make any

adjustments

Step 4: At the end of the quarter, grade OKRs and

report results

Why Should You Use OKRs?

Every decision is made with this question in mind: will this get us closer to our main objective, yes or no?

1 OKRs promote discipline and focus

Since all OKRs are based in numbers, you can quantify

just how far you’ve come towards reaching your goals

2 OKRs allow for clear, measurable progress

Because OKRs are public company-wide, they promote transparency, clearer communication,

and better teamwork.

3 OKRs promote collaboration

They can see exactly how their individual efforts contribute to high-level company progress

4 Everyone knows the top priorities

Tip: Focus on Select Objectives

Don’t have more than 5

Objectives with 4 Key

Results each Otherwise

you’ll stretch yourself too

thin and won’t make real

progress

Don’t bite off more than

you can chew!

OKRs are not for performance evaluations If you set an

aggressive goal and don’t meet it, you aren’t punished, nor are

bonuses given for meeting or exceeding OKRs

OKRs should encourage your team to be bold Make it clear to your entire team exactly how OKRs fit into the big picture.

Tip: Avoid Needless Anxiety

Click to learn how to integrate OKRs

with your company’s process

What’s your next step?

You’ll find:

✓ All the nitty-gritty details on OKRs that you’ll need

✓ Implementation tips from Silicon Valley tech giants

✓ A step-by-step guide to lead your team through the OKR process from start to finish