Concrete Mixer Concrete Pump Concrete Pu.... Energy consumption Total annual consumption Energy Resources Time Resources used Social Mobile Cloud and #SFAPAC... Data Science: Turns Devi
Trang 2app soda machine watch
phone
sensor machine
thermostat
lightbulb Behind every
Closed Lost by Region and Product
Midwest Buildozer Tra
Concrete Mixer Concrete Pump Concrete Pu
Energy consumption
Total annual consumption
Energy Resources Time
Resources used
Social Mobile
Cloud
and
#SFAPAC
Trang 3I IoT: Even Today’s Hottest Devices Are Tomorrow’s Legacies
Trang 4I IoT: Even Today’s Hottest Devices Are Tomorrow’s Legacies
Trang 5Data Science: Major Shift in Technology
#SFAPAC
Machine Learning
Unlimited Computing Power Ubiquitous Data
Trang 6Data Science: IQ uses Relationship Intelligence
Automatically collects all your
data to…
Trang 7Data Science: Turns Devices into Experience
Subtitle text
#SFAPAC
How Artificial Intelligence Will Make Technology Disappear (Rand Hindi, June 2015)
Trang 8Customer Experience is The New Battlefield
36%
2011
Companies expecting to compete mostly
on the basis of customer experience.
89%
2016
Trang 9Mobile: Apps Turn To EcoSystems
Trang 10Mobile: Platforms are Evolving
blog.xamarin.com/expand-‐your-‐apps-‐reach-‐with-‐googles-‐app-‐invites/ dzone.com/articles/android-‐60-‐marshmallow-‐and-‐ios-‐9
Trang 11Mattel Imagines the Future of Play
#SFAPAC
Trang 12“Do what you do so well that they will want to
see it again and bring their friends.”
Walt Disney
#SFAPAC
Trang 14Behind every thing
Closed Lost by Region and Product
Midwest Buildozer Tra
Concrete Mixer Concrete Pump Concrete Pu
Energy consumption
Total annual consumption
Energy Resources Time
Resources used
Social Mobile
Cloud
and
#SFAPAC
Trang 17c.
Trang 18#SFAPAC
Trang 19Thinking Like a Designer Not being a Designer
#SFAPAC
Trang 20Future Nature – Evolution will not be televised
#SFAPAC
Trang 21The Chau Chak Wing at UTS
#SFAPAC
Trang 22Empathy - L’Oreal
Subtitle text
#SFAPAC
Trang 23CHOOSE A PARTNER
Pair up with someone near you
One of the pair raise their hand
#SFAPAC
Trang 24If you raised your hand
CLOSE YOUR EYES NOW
We don’t want you to see the next slide !
#SFAPAC
Trang 26How did you do ?
Questions are the new answers
#SFAPAC
Trang 27Questioning - Mattel
Subtitle text
#SFAPAC
Trang 28Back in Your Pairs
Come up with as many ideas as possible
#SFAPAC
Trang 29Come up with a new way
to exercise
Come up with as many ideas as possible
#SFAPAC
Trang 30Come up with a new way
to exercise IN A CAR
Come up with as many ideas as possible
#SFAPAC
Trang 31Come up with a new way
to exercise using only a
car headrest
in your original pairs
come up with AS MANY IDEAS as possible
#SFAPAC
Trang 32Which question generated the most ideas ?
Questions we ask reflect the answers we get
1
2
3
#SFAPAC
Trang 33Who can help ?
#SFAPAC
Trang 38The steps your customers go through when engaging with your company
“Redesign the customer journey, reduce friction, provide delight and make customers
love interacting with us”
Trang 39Beauty Advisor Reimagined
Makeup Genius is a Beauty Advisor in Your Pocket
Film
Trang 40Methodology for collaborative re-invention
•action not discussion
•friction & pain point focus
Trang 41Discover Collaborate Re-imagine
Trang 42Example Persona
Trang 43Discover Collaborate Re-imagine
Trang 44Subtitle text
Trang 45Orthodoxy Busters
Trang 47Discover Collaborate Re-imagine
Trang 48Re-imagined customer journey
Share Onboard
Acquire Engage Try & Buy
Trang 49Get Ready for a New Kind of Customer Success
IoT
Trang 50We want to help imagine your future
Talk with your account teams
Join our Success
Communities Talk to experts in
the Product Area