Capstone project nguyen thai hai AEnT122WSB6 21001960

SCHOOL OF ASSIGNMENT COVER SHEET STUDENT DETAILS Student name Nguyễn Thái Hải Student ID number 21001960 UNIT AND TUTORIAL DETAILS Unit name Academic English Unit number AEn T122WSB 6 Monday 12am – 3 15pm Tutorial group Group 2 Tutorial day and time Thursday 8am – 11 15a Lecturer or Tutor name Gabriel Ryan ASSIGNMENT DETAILS Title Capstone Project Length Due date 1442022 Date submitted 14042022 Home campus (where you are enrolled) Western Sydney Vietnam Campus DECLARATION I hold a copy of.

SCHOOL OF

ASSIGNMENT COVER SHEET

STUDENT DETAILS

Student name: Nguyễn Tha ́ i Hải Student ID number: 21001960

UNIT AND TUTORIAL DETAILS

Unit name: Academic English Unit number: AEn-T122WSB-6

Monday 12am – 3.15pm

Tutorial group: Group 2 Tutorial day and time: Thursday 8am – 11.15a

Lecturer or Tutor name: Gabriel Ryan

ASSIGNMENT DETAILS

Title: Capstone Project

Length: Due date: 14/4/2022 Date submitted: 14/04/2022

Home campus (where you are enrolled): Western Sydney Vietnam Campus

DECLARATION

I hold a copy of this assignment if the original is lost or damaged

x

I hereby certify that no part of this assignment or product has been copied from any other student’s work

or from any other source except where due acknowledgement is made in the assignment

I hereby certify that no part of this assignment or product has been submitted by me in another

x (previous or current) assessment, except where appropriately referenced, and with prior permission

from the Lecturer / Tutor / Unit Coordinator for this unit

No part of the assignment/product has been written/produced for me by any other person except

where collaboration has been authorised by the Lecturer / Tutor /Unit Coordinator concerned

I am aware that this work will be reproduced and submitted to plagiarism detection software programs for

x the purpose of detecting possible plagiarism (which may retain a copy on its database for future

plagiarism checking)

Note: An examiner or lecturer / tutor has the right to not mark this assignment if the above declaration has

not been signed

ARO 00380 08/15

x

x

PROJECT

Nguyen Thai Hai - 21001960

AEn-T122WSB-6 Lecturer: Gabriel Ryan

April 14, 2022

Contents 1 Group Essay

2 Poster

3 Group Debate

4 Individual Essay

Group Essay

Introduction: In this day and age, due to the proliferation of technical devices and the internet becoming more accessible than ever before, social

media has exploded Social media has become the tool of expression in the twenty-first century, making a paradigm shift in the communication of our beliefs, thoughts, and manners (Saravanakumar & SuganthaLakshmi 2012) Social media has become an indispensable component of marketing strategies Marketing efforts are now more reliant on online social networks (OSNs) than ever before in corporate history (Rehman, Baharun & Salleh 2020) With the advent of the Internet, some firms claim that social media marketing strategies should be prioritized Although many negative ramifications may derive from this suggestion, it is convinced that social media strategies in terms of marketing are advantageous to both customers and companies To prove it, customer attraction, product improvement, and cost efficiency will be analyzed before a reasonable conclusion is drawn

Body 1: Social media enables companies and corporations to attract more both customers and consumers as well as strengthen the brand identity This

could boost the sales of products effectively Backlinko (2021) claimed that in 2021, the global population of persons utilizing social media will be 4.48 billion Popular platforms, such as Facebook, have more than 65.86 percent of monthly users Therefore, social media is considered a potential and profound market and plays a hybrid role in terms of marketing strategy in any company due to the big data and a large number of users Chang, Yu & Lu (2015) also stated that companies could access a wide spectrum of potential consumers by using the proliferation of social media toolsL'Oréal, a big French cosmetic brand in the world provides another example This brand has been a pioneer in using social media technology in its operations, allowing potential clients and customers to purchase products through the social media network on Facebook Moreover, the brand has increased the average inquiry-to-sale conversion rate to 22% in just 5 months thanks to applying social media marketing (Acommerce, n.d)

Conclusion: In conclusion, it would be unwise to ignore the unshaken importance of social media strategies It is believed that customer attraction,

product improvement, and cost efficiency make social marketing strategies attractive to companies It is convinced that marketing strategies should

be prioritized in the development plan of any firm Therefore, both developing and developed businesses should actively invest in social media strategies to contribute effectively to the development and the thriving of the company now and down the road In addition, the company should launch marketing strategies on social media methodically and in accordance with each product and the company's goals

Not all internet sources are reliable

What I learned

Teamwork skill

What I need to fix

How to cite properly

Research more efficient

Writing skils

Logical thinking

Check grammar more carefully Spelling error

Assign for more difficult task

My first poster ever in school

What I need to fix:

- So much words in poster

- Need more visual

Opportunities

Weakness

Threats

GROUP DEBATE SWOT

Logical thinking

Intersting ideas

Good teamwork

Weak voice and no spacing when debating

Supporting ideas are not enough strong

The help of teachers and friends

Plenty of tools to practise

Upcoming timetable

Individual Essay

The combanition of all knowlege and skill during the course

Thanks for

listening

Have a good day!