Capstone Project name Le Tran Bao Huong Capstone Project name Le Tran Bao Huong Capstone Project name Le Tran Bao Huong Introdution Outline 1) Group Essay 2) Group debate 3) Individual essay 4) Poster 5) Quiz Review Lesson Topic Some companies believe that social media marketing strategies should be prioritized Examine the statement Group 5 Group Essay Favorable • Understand customer needs • Exploit customer information and provide information to customers better, faster • Improve brand loyalt.
Trang 1Capstone Project
name: Le Tran Bao Huong
Trang 2Capstone Project
name: Le Tran Bao Huong
Trang 3&
2) Group debate 3) Individual essay 4) Poster
5) Quiz
Review Lesson:
Trang 4Topic:
Some companies believe that social media marketing strategies should be prioritized
Examine the statement
Group 5 Group Essay
Trang 5• Understand customer needs
• Exploit customer information
and provide information to
customers better, faster
• Improve brand loyalty and
retargeting
• Reach customers by running many
ads on social networks
• Find potential customers
My ideas:
Trang 6All animal testing should be banned
Group 2 Group Debate
Trang 7My ideas:
Cause:
• Animals have rights just like
humans
• This act is cruel
• The pain and suffering that
experimental animals are subject
to is not worth any possible
benefits to humans
• There are still a lot of
different ways to test drugs
instead of using animals
Trang 8How can marketing create viral sensations to
influence consumer purchase?
‘‘
Individual Essay
Trang 9Advantages:
• No need to spend too much money
• Attract a large number of
viewers
• Help the brand become famous
quickly
• Build trust with customers
• Increase customer trust and
loyalty
Trang 10Poster
Trang 11- Posters have the effect of
advertising products in public
places, conveying information
to the community, beautiful
posters will get more
attention.
A good poster need:
- The right information, the
area that they want to convey,
research, need to include
methods, content and results
obtained.
- The use of images is a good
way to make posters more
vivid and outstanding. Made on Poster My Wall website: https://www.postermywall.com/index.php/posters/mine#/designs
Trang 12▹ The questions in the exercises are usually based on the lessons
▹ The questions are multiple choice
▹ The questions are not too difficult but not easy either
▹ While doing the lesson, students can review the lesson learned today
Trang 13The End
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