INTERNSHIP REPORT SAO MAI CHEMISTRY CO , LTD

Serving as a medium-size-enterprise operating in producing wood furniture and interior and exterior decoration, trading in and dealing in automobiles, motorcycles, electrical equipment,

TABLE OF CONTENTS

ACKNOWLEGDEMENT

In this day, no business that wants to start a business dose not want to tie its business to the market Therefore, in order to improve business efficiency, enhance competitiveness in the integration process into international and regional business systems, businesses must find ways to promote their product models In the hands

of consumers, in other words, how businesses can get their products to reach the market in the fastest and most effective way To answer this question, there is no better solution than when the business applies marketing to its operations Therefore, I chose an intern at the Business Department of SAO MAI CHEMISTRY CO., LTD as a Marketing Assistant Trainee

Serving as a medium-size-enterprise operating in producing wood furniture and interior and exterior decoration, trading in and dealing in automobiles, motorcycles, electrical equipment, and spare parts, installation of refrigeration equipment, electronics, information technology, and telecommunications, SAO MAI CHEMISTRY CO., LTD has grasped opportunities, extended investments and gained significant results

As an English-majored student of Thuongmai University, I have an opportunity to study and work at MAI CHEMISTRY CO., for my internship course This is a valuable opportunity for me to practice my English knowledge, apply theory to the real business world and get experiences for my future job

I would like to express my sincere thanks toward teachers in the English Department-TMU and my co-workers at SAO MAI CHEMISTRY CO., LTD, especially the valuable guidance from my respected supervision, Mrs Linh who has helped me a lot in order to complete the paper

Due to the limitation of time, knowledge and experience, the report would properly have several mistakes I would be grateful to receive any comments and suggestions from the teacher to better the report

Hanoi,February 4, 2020

Student

Nguyen Thi Van Anh

LIST OF TABLES AND DIAGRAM

No

.

number

1 Table 1 The result of production and business activities of the

company

3

2 Diagram 1 Structure of Sao Mai Chemistry Co., Ltd 5

LIST OF ABBREVIATIONS

PART 1: INTRODUCTION OF ORGANIZATION 1.1 Introduction of organization

1.1.1 Overview of Sao Mai Chemistry Co., Ltd

Official Brand Name: Công ty TNHH Kỹ Thuật Hóa Học Sao Mai

Address: No 32, 293 Tam Trinh, Hoang Van Thu, Hoang Mai District, Hanoi Trading name: SAO MAI CHEMISTRY CO., LTD

Business license: 0106723753 - Date of issue: December 23, 2014

Operating date: December 22, 2014

Phone: (hide) - Fax: (hide)

Director: NGUYEN THANH SON

Phone: 0982931084

1.1.2 History and development

Sao Mai Chemistry Co., Ltd was officially established under the business license number 0106723753 dated 22/12/2014 of Hanoi Department of Planning and Investment In the form of a limited liability company, operating under the business laws and other regulations of the Socialist Republic of Vietnam

Since its inception so far, the Company has been operating for 5 years in the market, the business sector has been increasingly focused on quality and expanded scale, the development of the Company has contributed significantly into the development of the country in recent years

Sao Mai Chemistry Co., Ltd is an enterprise specializing in the construction of industrial and housing projects; public works; infrastructure works and installation

of electricity and water in the house; irrigation and traffic works, water supply and drainage pipes of small and medium scale; trading construction materials and forestry products

The company is an enterprise in which the members contribute capital, share profits and share losses corresponding to the capital contribution and are only responsible for debts and other obligations of the enterprise within the scope of capital committed to contributing to the business

The number of initial business registration members is 02 members:

- Mr Nguyen Thanh Hung

Contributed capital: 1,500,000,000 (One billion five hundred million VND) accounting for 75%

- Mr Nguyen Trong Vung

Contributed capital: 500,000.00 (Five hundred million VND), accounting for 33.33%

The company is an enterprise with full legal status, a seal and a bank account, and recognized by the government for the long-term existence and legal profitability of the business All activities of the company comply with the provisions of law, and the company has other legal rights

After nearly 5 years of operation, Sao Mai Chemistry Co., Ltd has had encouraging results in the direction, organization, construction management to successfully completing the assigned tasks Officers and employees in the unit are more and more mature, united, attached, drawing on a lot of experiences, the skills are increasingly improved, meeting the requirements of tasks

The company operates mainly in the field of construction works: civil, industrial, transportation, irrigation Although a small business, with the help of the city along with the effort to promote the internal strength of officials and employees, the company has achieved encouraging results

1.1.3 Services

The main business areas:

- Construction of works: civil, industrial, transportation, irrigation

- Trading in forestry products, construction materials

- Trading in and dealing in automobiles, motorcycles, electrical equipment and spare parts

- Sales agents, consignment goods

- Producing wood furniture and interior and exterior decoration

- Installation of refrigeration equipment, electronics, information technology and telecommunications

1.1.4 Situation and results of production and business activities of the company

(Currency unit: VND)

Difference Absolute %

1 Sales and service delivery revenues 13.523.569.900 13.970.989.955 447.420.055 3,31

2 Net revenue from sales and services 140.499.950 150.289.945 9.789.995 6,97

3 Gross margin on sales and service

provision 13.383.069.950 13.820.700.010 437.630.060 3,27

4 Cost of sales 10.401.945.873 10.694.546.007 292.600.134 2,81

5 Financial revenue 705.400.790 855.800.568 150.399.778 21,32

6 Financial revenue 700.220.000 706.297.670 6.077.670 0,87

7 Selling expenses 646.465.686 694.566.678 48.100.992 7,44

8 Enterprise Cost Management 674.356.360 695.424.678 21.068.318 3,12

9 Gross profit before tax 1.665.482.821 1.885.665.545 220.182.724 13,22

10 Corporate income tax 333.096.564 377.133.109 44.036.545 13,22

11 Profit after tax 1.332.386.257 1.508.532.436 176.146.179 13,22

Table 1: The result of production and business activities of the company

1.1.5 Mission, Prospect and Core Values.

Functions and duties: Specializing in constructing works that the company

won or at the request of customers, depending on each bidding package, according

to the size and type of construction materials that customers request Besides, the

company combines trading in some wooden furniture products

Fully comply with state policies and laws Fulfill tax obligations towards the

state as prescribed by law Fulfill the obligations to the employees in accordance

with the labor code to ensure the life of employees in the company

Follow the periodic reporting regime as prescribed by the state

1.1.6 Structure of Sao Mai Chemistry Co., Ltd

To ensure high economic efficiency, Sao Mai Chemistry Co., Ltd has chosen

for itself a management structure based on an online model, the characteristic of this

form is that the leader performs all management functions All problems are solved

in a straight line

- Characteristics of decentralizing business management:

+ Board of Directors: The Executive Director decides all matters related to the

day-to-day operations of the Company on the exercise of the assigned rights and

duties The Deputy Director is the assistant to the Director and is responsible to the

Director for the assigned tasks, proactively resolves the tasks authorized by the

Deputy CEO

Accounting Department Technology Department

Office of administrative organization

Specialized divisions

Construction teams

Deputy Director of Planning - Engineering

Business Department

Director and assigned in accordance with the State's policy regime and Charter of the company

+ Office of administrative organization: Implementing the task of advising and helping the director on the company's administrative management Conducting the management of archives of documents, contracts, and letters of the company At the same time receive and process incoming and outgoing documents within the scope

of their authority The administrative department also helps the director to prepare monthly reports, summarize the year and perform the work of secretary, service, and management of the company's facilities

+ Technology department: Having the function of planning strategies for developing science and technology, applying new science and technology, upgrading or replacing modern machinery and equipment with high economic efficiency, participating in supervision investment activities on the machinery and equipment of the company and construction projects

+ Accounting Department: Has the function of planning the use and management of the company's financial resources, analyzing economic activities, organizing accounting work in accordance with the statistical and statistical accounting regime, financial management regime of the State, monitoring the company's plans and situation of import and export

+ Business Department: Division has the function of supporting the director in the implementation of business plans

+ Construction teams: Construction works, worker organization, NVL machinery, technical team organize construction

- The organizational chart of management apparatus of Sao Mai Chemistry Co., Ltd

Sale Leader

Employees

Marketing Leader

Employees Deputy manager

Diagram 1 Structure of Sao Mai Chemistry Co., Ltd

1.2 Overview of Business Department – The Department of internship 1.2.1 Structure of the business department

Diagram 2 Structure of Business Department

(source: HR department)

1.2.2 The role of the department

The Business Department plays a vital role in promoting the business and mission of the organization It serves as the face of the company, coordinating and producing all materials representing the business It is the Business Department's job to reach out to prospects, customers, investors while creating an overarching image that represents your company in a positive light

Defining and managing our brand.

This involves defining who we are, what we stand for, what we say about ourselves, what you do and how your company acts This, in turn, defines the experience we want our customers and partners to have when they interact with you

Conducting campaign management for marketing initiatives.

Marketing proactively identifies the products and services to focus on over the course of our sales cycle, and then produces materials and communications that get the word out

Producing marketing and promotional materials.

Our department should create materials that describe and promote our core products and services They should be kept up-to-date as those products and services evolve

Creating content providing search engine optimization for your website.

Our department is responsible for keeping Web content current, while also working to ensure our site comes up quickly when someone searches for our type of business

Monitoring and managing social media.

Marketing should contribute to, manage and maintain our social media pages

It should also manage accounts and carefully watch what’s being posted about us online

Producing internal communications.

We need to understand our company, its values, its goals, and its priorities Marketing is often responsible for employee communications through a newsletter and/or intranet

Serving as media liaison.

When our company is cited in the media, a member of the business department often acts as a spokesperson for our company or guides executives in how to respond to media queries

Conducting customer and market research.

Research helps us define target markets and opportunities and helps us understand how our products and services are perceived

Overseeing outside vendors and agencies.

Marketing is typically responsible for selecting and managing the agencies and vendors who produce marketing materials and or/provide marketing support These may include ad agencies, print vendors, PR agencies or specialists, Web providers, etc

PART 2: THE INTERNSHIP PROCESS 2.1 Assignments

I completed my internship in the Business Department Through this internship, I was accessed to marketing job that gives me a great chance to apply theory that I have learned at school to real practice From that I can see my strengths and weaknesses to improve myself and get experience for my future job I spent 4 weeks working as an intern in Sao Mai Chemistry Co., Ltd I went to company 5 days a week and my working time table was dependent on company’s working time table With the support from my Supervisor Mrs Linh and other staffs, I completed

my internship with different assignments that I will report as follows:

MAIN ASSIGNMENTS.

1 Market researching

2 Creating content

JOB REQUIREMENTS

Ability to read, write, and search proficiently English documents

Responsible and careful

Having a strong desire to learn more and improve knowledge and skills

Proficient in Microsoft Word, Excel and PowerPoint

Knowledge of marketing

2.1.1 Market researching

- Researching and developing new construction products according to the goals of the department

- Researching competitors' products for an effective product development strategy

- Analyze, compare the advantages and disadvantages of market products and company products

- Learn and survey new products on the market

- Collaborate with the Quality Control, production department, offering solutions to stabilize product quality

2.2.2 Creating content

- Manage the company's social networking sites Building and managing content (including writing content, presenting content, ideas about images) on Fanpage, Website

- Collaborate with the MKT team to plan detailed content for the company's Fanpages Content building - writing articles to take care of Fanpage, website, etc

- Responsible for producing media content (Digital / Offline, etc) such as articles, idea videos/images, etc

- Write PR articles according to the content requested by the higher level

- Join the team to build and manage marketing campaigns, contribute creative content ideas for Digital Marketing campaigns

- Editing media content on Company communication channels (Content news on the website, Content on social networks, Email, external PR content, Seeding content, etc)

- Expand untapped channels if available

2.2 Difficulties and experiences

2.2.1 Difficulties

a) Lack of specialized vocabulary related technical equipment:

One of the biggest difficulties in this internship was the lack of specialized vocabulary related technical equipment As the main and successful sector of the company is trading construction products, the company requires a lot of knowledge related this field The usage of these specialized words is frequently every department in the company, and it is even harder for me to use by English As a result, my assignments were getting more difficult Therefore, I had tried so hard,