INTERNSHIP REPORT Bao lam marketing company LTD

Being recommended and allowed by English Department – Vietnam University of Commerce, I have gratefully experienced as an intern in Bao Lam Marketing Company.. Foundation History Bao Lam

TABLES OF CONTENTS

TABLES OF CONTENTS i

LIST OF ABBREVIATIONS ii

LIST OF TABLES AND CHARTS iii

INTRODUCTION iv

PART 1 OVERVIEW OF BAO LAM MARKETING COMPANY LTD 1

1.1 General introduction about Bao Lam Marketing Company 1

1.1.1 Foundation History 1

1.1.2 Major business areas 2

1.2 Overview of Marketing Department 4

PART 2 INTRODUCE THE INTERNSHIP PERIOD 6

2.1 Assigned tasks at Bao Lam 6

2.2 Difficulties and lessons learnt at Bao Lam 6

2.2.1 Difficulties 6

2.2.2 Lessons learnt 7

PART 3 EVALUATING THE ENGLISH USE IN COMPANY 8

3.1 Evaluating the English use in the company 8

3.1.1 Strengths 8

3.1.2 Limitations 8

3.2 Solutions to improve the English use in the working environment 9

CONCLUSION 10

LIST OF REFERENCES 11

LIST OF ABBREVIATIONS

Bao Lam Bao Lam Marketing Company

LIST OF TABLES AND CHARTS

Image 1.1 Logo of Bao Lam Marketing Company 1 Diagram 1.1 : The diagram of organizational structure of Bao Lam 3

Vietnam - a new dragon of the South East Asia is ascending to the enormous ocean to welcome the waves of investment from all over the world The country is also taking this opportunity to prove its potential development to the world wide friends In the context, along with the strong development of national economy, there are lots of marketing companies opened, and occupying important places in the national economy

Founded in 2014, Bao Lam has attained remarkable achievement and rapidly possessing a solid position in marketing Bao Lam gathers creative, dynamic, ambitious and professional persons who study ceaselessly to enhance the specialism and knowledge; being facilitated to pursue the professional training courses to increasingly become more perfect persons

Being recommended and allowed by English Department – Vietnam University

of Commerce, I have gratefully experienced as an intern in Bao Lam Marketing Company After one month (from 02/01/2018 to 26/01/2018), under the valuable support and instruction of managers and staff in the company, I was able to apply the knowledge obtained at university into practice, meanwhile gathering basic information

to complete the internship report

I would like to express my gratitude towards teachers at English Department – Vietnam University of Commerce as well as managers and staff in Bao Lam have helped me a lot to fulfill the report Despite trying my best to fulfill this report, it must have some mistakes and I look forward to receiving comments and suggestions in order to perfect the paper

Hanoi, January 10, 2018

Student Nguyen Thi Hong

PART 1 OVERVIEW OF BAO LAM MARKETING COMPANY LTD

1.1 General introduction about Bao Lam Marketing Company

Bao Lam was established in 2014 With over 3 years of working and developing, Bao Lam has achieved stable steps and certain results in revenue Following are some basic information of the company

Image 1.1 Logo of Bao Lam Marketing Company

 Full name: Bao Lam Marketing Company LTD

 Trade name: BL Marketing.,Co Ltd

 Time of establishment: 21/05/2014

 Business Type: Private business

 Representatives: Mr Ta Viet Tho

 Headquarter: No 2, 1/16/10 Alley, Thuy Linh street, Linh Nam Ward, Hoang Mai district, Hanoi

 Tax Code: 0106549512

 Tel: 094 388 88 78

 Email : thotv@baolammarketing.vn

 Website: Baolammarketing.vn

1.1.1 Foundation History

Bao Lam Marketing Company was founded by Mr.Ta Viet Tho, it is private company and now one of the top marketing companies in the Northern Vietnam in particular and Vietnam in general with quality and professional services in marketing

Bao Lam was established in 2014, located in the development area of Hanoi, it is useful for engaging in transactions or businesses with partners The main activities of company are advertising services, events and trade promotion activities Besides, the Company also operates in other areas such as agent, brokerage, auction, wholesale food, road transport, restaurant and mobile catering services, market research and opinion poll

Bao Lam has developed from a small business into a multinational company with

a strong team of professional and exellent staff The company is committed to provide the best quality and proffessional services

1.1.2 Major business areas

The company operates mainly on areas related to services such as promotion of advertising services, events and trade promotion activities:

 Trade promotion activities: one of the main Bao Lam's operation Bao Lam helps partners introduce their products or services to comsumers through promotion activities Bao Lam always focuses on service quality so there are lots of companies choose Bao Lam is senior partner

 Advertising services: is an important area of company, Bao Lam always meet the needs of domestic and foreign customers

 Events: Bao Lam is always one of the prestige firm of customers With 3 years

of experience in this field, Bao Lam brings professional events in the North, and hundreds of successful events for customers Bao Lam always prioritizes the benefits that customers will achieve after each event, and all the way create beautiful image in the heart of each participant

With the diversity of service types and qualities, the company’s service has confirmed its own position in the market and in customer’s mind, especially in the North market In the previous year, the company also planned to penetrate foreign markets

1.1.3 Organizational structure

Diagram 1.1 : The diagram of organizational structure of Bao Lam

Roles and functions of departments in the company:

a Director

Director is responsible for the entire operation of the company such as:

 Building organizational structure, recruiting, managing personnel

 Formulating and deploying plans of marketing, sales, customer care

 Having responsibility to continue improvement in all aspects of the company

in terms of product quality and operations through training and supervision

b HR Management Department

 Frequently inspect staff and timely supplement when necessary

 Ensure training staff activities

 Assure the payment responsibility for employees, solve problems related to human resources and regulations of the company

c Organized labor Department

 Give the General Director advice on personnel organization

 Balance, recruit and train labors to meet demand as well as condition of company’s business operation, manage staff’s records

d Finance – Accounting Department.

Director

Human

Resource

Finance- Accounting Department

Sales Department

Marketing Department

Deputy Director

 Organize to account the entire production and business process, creating financial reports, monitoring the fluctuation of assets and asset formation sources

 Perform the supervising function by cash on business and production activities

of the company This is an important tool of economic management of the company

 Give the company leaders advice on finance-account works Through materials import and export, gather costs to do accounting reports timely and correctly

e Marketing Department

 Do Marketing research to find the truth implied by customers

 Create the market profile and revenue forecast

 Conduct a survey on behaviors of potential customers

 Segment markets, target and position brand

 Develop products, complete products with all of features that meet the market demand

f Sales Deparment

 Looking for the Sales Opportunities with the existing and new customers to sell products and services

 Organization effective presentation to the customers regarding the requested product and service

 Permanent contacts with the customers to know their needs and requirements

 Identify the target budget for each year with following-up percent of the budget realization each quarter of year

 Definition Business Opportunities with each customer to be considered in the target budget or forecast list

 Development the rapports with all existing and new customers to know their future plan as well as co-ordination with Marketing Department to reach the strategic goals

1.2 Overview of Marketing Department

The Marketing Department is the key to good marketing and sales It promotes and establishes a business in its niche, based on the products or services the business is offering It identifies the areas in which the product fits and where the business should

focus its marketing strategy and, therefore, spend its budget for the maximum coverage and results

The Marketing Department has operated since Bao Lam was founded is one of the strongest department of company The Marketing Department plays a vital role in promoting the business and mission of Bao Lam It serves as the face of company, coordinating and producing all materials representing the business It is the Marketing Department's job to reach out to prospects, customers, investors and the community, and create an overarching image that represents the company in a positive light

The duties of Marketing staffs:

- Research the products of the company and other competitors

- Research consumer demand for product lines

- Develop market for new product lines under assigned plan

- Support marketing activities by editing, formatting, and reporting information and documents

- Develop advertising and public relations plans to achieve communication goals

- Identify market opportunities and gain a better understanding of customer needs

- Use computer database programs to organize and analyze data, which yields insights on market segments as well as the individual buying habits

- Conduct competitive analysis to compare the company’s solutions to those of other providers Along with market research, competitive analysis helps form the basis

of the company’s benefits messages

All staffs of Marketing Department are graduated from universities at home and abroad Besides, there are also seasonal staffs working under short – term contracts Staffs of this department are young, almost all are at an average age of under

30 years old With a professional working style coupled with the youth and creativity, coming to Bao Lam in genaral and Bao Lam Marketing Department, customers always get the attentions and dedicated services, are attentive and satisfied with the quality of products and services of the company

PART 2 INTRODUCE THE INTERNSHIP PERIOD 2.1 Assigned tasks at Bao Lam

After i was accepted as intern at Bao Lam Marketing Company, I was assigned to the position of marketing department Everyone there was so friendly and hospitable and all made me feel so welcome After an insightful introduction with each one here

in the marketing department, being shown what they did, why they did it, and had a go

at things myself, I was assigned my first task which was writing content for website and of course english articles and drafting emails for foreign partners I really enjoyed this aspect as I felt like I was actually contributing to the marketing team, doing work that was worthwhile and would be useful to them I also felt like I was learning things

The following days, i was assigned to more tasks such as preparing the statements, typing reports, with staffs in Marketing Department making plans for some plans next month Through this first internship, I have done some work, despite of small work, they are really useful for a senior student like me The basic knowledge in the school was put into practice I had the opportunity to practice some subjects such

as text editing, tranlation

I have experienced and interesting things I have learnt, I am so grateful to of had this opportunity It has definitely helped me to understand what I would ideally like to focus my career towards after graduating from university, and has also highlighted what aspects of marketing I will want to focus on when it comes to finding work placement I am so glad that I decided to carry out work experience with Bao Lam, as the working environment has been great All of the staff here are extremely friendly and always willing to help me out, most importantly they made me feel like one of the team rather than just someone who is here for one month! A special appreciation also needs to be given to my line manager this week Mrs Song, who organised all of my work and tasks

2.2 Difficulties and lessons learnt at Bao Lam

2.2.1 Difficulties

Due to the lack of practical knowledge, I faced few difficulties in the internship

fax machines The practice time was not much, so I did not have specific and deep knowledge about the work at the marketing department I felt the pressure to be an independent and self-sufficient staff There’s not enough work assigned to me The other part of going to work as a real staff made me feel confused in communication

2.2.2 Lessons learnt

My internship at Bao Lam has taught me more than I could have imagined As the Marketing Intern, I feel my duties were diverse, and ever-changing I feel that i have learnt here are some of the most beneficial lessons

Coming into this position, I felt that I had no idea where my career was going and I lacked confidence about what I could do and what I am really good at My internship has definitely given me a better understanding of my skill set and where my career may take me, but most importantly, I’ve come to learn that I am not alone

I have always enjoyed writing, and always felt that I was pretty good at it What this position taught me is that I really didn’t have the writing skills I thought I had Every day i had to write articles for websites or with other staff preparing marketing reports or writing emails This position kept me writing something new everyday, and

I can say that my writing has improved drastically

This was my first position in an office atmosphere The environment here at experience is quite relaxed, it taught me how to behave in the workplace I was not very good at working with a group before, but when working here, I have been learnt teamwork skill and especially communicate skill I have known the way to work hard

I have known way to manage my time carefully

Now i have known how to write a concise email, answer a telephone, or shake

a hand there is a professional way to do everything Working in an office environment,

I had the chance to observe how others operate whether it’s communication, behavior,

or office etiquette

EVALUATING THE ENGLISH USE IN COMPANY 3.1 Evaluating the English use in the company

In recent years, Vietnam’s economy has strongly integrated into global one, causing increasing demands of high quality human resources that has not only a thorough understanding of specialized affairs but also good foreign languages and soft skills Nowadays, English plays an extremely important role in every enterprise It represents a key offering more opportunities to expand business scale, seek more investors, partners and exploit new markets from which improve profitability and production efficiency

English is known as the most common language in the world and plays an important role, however, using English effectively is becoming an obsession for

Vietnamese enterprises in general and Bao Lam Marketing Company in particular

when Vietnam is in the process of integration with the global trade

Bao Lam Marketing Company usually uses English for marketing activities.

However, because marketing activities mainly focus on the domestic market, the use

of English is still in the stage of emails and seaking foreign partners

3.1.1 Strengths

Performing mainly in trade promotion and marketing sector, Bao Lam marketing company, in the past year, has started to seak and cooperate with some forgein partners Employees of the company are thus trained to negotiate, write emails, communicate and conduct transactions in English Currently, more than half of them are able to fluently communicate and write in English, making cooperation with foreign partners easier than ever

Everyday the staff at company regularly support each other in learning English to improve and raise the level of English

3.1.2 Limitations

The English proficient staffs of Bao Lam are mostly students from English Departments of different universities, whose working schedule is unstable They only appear in a short time and rarely present in the office This hinders a lot when there has sudden work related to English