The text in this post is built on the primary emotion sadness.. And after the emotional description that was built on the primary emotion - sadness - you turn the tides by creating a cal
Trang 2DAN LOK AT HIS EXCLUSIVE EVENT
CLOSERS IN BLACK
-This post is popular due to Dan’s soft side being revealed Uploading
emotional content is a challenge for most people, but that hits home
with your audience
Why?
Because it’s relatable and people will feel sympathy
There’s another benefit to this, and that is the surprising element of it
Most people only see Dan’s provocative and blunt messages through
his content, but this surprises people, which is a great way to catch
people’s attention
It doesn’t have to be emotional content, but find a way to surprise
your audience (while staying within your niche), and you’ll catch their
attention with ease
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Trang 3Notice the theme as well The theme and the lightning in this post
supports and strengthens the emotions of the picture, which is very
important
Imagine this photo included a bright color theme Maybe on a beach
with a sun in the background
That would contradict the emotional content, make the whole picture
less valuable and engaging, and people would be confused
Text description
The description always has to be aligned with the picture or video
Imagine having a picture of a beautiful house, and your description is
about a fast, shiny car
The text in this post is built on the primary emotion sadness
It’s built on Dan’s own story, and it’s in Dan’s own voice and words
Trang 4Call To Action
The call to action for this post is “Are you ready to start living a
happier, more fulfilled life? Comment below if you are.”.
And after the emotional description that was built on the primary
emotion - sadness - you turn the tides by creating a call to action that
inspires the audience to not give up and do whatever it takes for a
happier and more fulfilled life
3 Key Takeaways You Can
Implement Now
1 Upload an emotional image Could be
of yourself or something else
2 Write a text description, where you
focus on the primary emotion sadness
that’s aligned with the image
3 Play with the lightning and filters
Try different colors and settings to
match the image
Trang 5THE YOUNG DAN LOK
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This hit home with many people due to the picture being the
young Dan Lok Why?
Because when you show a picture from the younger version of yourself,
people get to know your story better This was before Dan became a
multimillionaire entrepreneur, so people get proof that Dan wasn’t born
rich
And when they get to know you better, they’ll feel more connected to
you and will naturally stick around for a long time
Theme
The theme for this post is very casual The blue color sets the theme,
and is associated with calm, harmony, loyalty
When you’re uploading content, always focus on having a few colors
that match each other and blend in with the image
Trang 6Text description
The description starts off with humor to
capture the reader’s attention by saying,
“This was long before I found a good
barber or had any sense of style (thanks
to my wife Jennie for showing me how
to be more fashionable)”
Then it switches into Dan’s story
and it goes from being humoristic to
frustration and sadness
Remember in your text to be as relatable
and speak to the reader In this case it’s,
“Maybe you feel it too”
And what comes next is the “Us Vs
Them” theory, which makes you a team
with the reader against the others In
this case it’s, “Maybe they said, “you’re
too young” or “get a real job” or “you
don’t have a degree” , where Dan talks
down on the people who told you those
things to hold you back
It’s about taking your reader by the
hand and walk them through a story
or message that speaks to them
What most people do wrong, is that
they make their message all about
themselves
And that’s when you lose
Trang 7Call To Action
In the “text description” we talked about how we
took the reader through a story from Dan’s earlier
days, remember?
Now, for the call to action, it’s important to stick
with the same topic In this post, the call to action
is, “Comment below and share what those people
said to try to hold you back”.
Here we let people tell their own story
And because the theme for this post is about the
people who held you back in life, it may be that
people haven’t had a chance to share their story
freely until now
3 Key Takeaways You Can Implement Now
1 Do you have an old picture of yourself from your
past? Showing people where you came from is
a great way to give them a glimpse of who you
were, so they can better see your transformation
2 Write a description that focuses on the emotion
of either anger / betrayal / frustration It
depends on the story you want to write and
what angle you choose
3 Since it’s a story from your past, try out a call to
action that allows the reader to share a glimpse
of their story too, so you can get to know
your followers
Trang 8OPEN IN BROWSER
You may or may not have seen those before/now fitness
transformations
Well, this is not exactly a fitness picture, but it’s the same idea
This is Dan and his wife Jennie from back when Dan was just getting
started up till the position Dan is in now
Before/then pictures are powerful, because most people only see who
you are now, and may not know your past struggles or where you
came from
DAN LOK AND HIS WIFE JENNIE
(BEFORE/NOW)
Trang 9Showing your prospects where others came from and where they are
now helps PROVE to them, “this can work for you, too.”
Or in other words, if you’ve got a six pack, I’d be impressed
However, if you have a six pack, and 2 years ago you were 200 pounds
overweight, I’d go from being impressed to thinking, “AMAZING!” Why?
Because the result is rarely as impressive as the journey towards that
result And before and after pictures show that journey PERFECTLY
People Don’t Know How Good Something Is Until They
First Know How Bad It Was
You see, the old picture is from the beginning The important thing here
is to choose a picture that shows your struggles and where you
came from
The new picture, however, shows the transformation from then till now
It’s important to include the journey
Also, Dan and Jennie laughs in that picture to show their happiness in
the life they live now compared to earlier
Trang 10Text description
The description for such a post leads
up to a story, and here we shared the
backstory from their first time together
Then we take the reader up till the point
they’re in now
The text for this post builds on love, and
that’s why we use the emotional words
to stir the emotion of love
For example, “But she supported me
through everything”
Call To Action
The call to action for this post is, “Go
ahead and tag someone that will be
there for you to the end”
Because of the primary emotion love,
and we’re telling a story with Dan and
Jennie, it makes sense to engage the
reader by tagging someone they love
Trang 113 Key Takeaways You Can Implement Now
1 Find a theme and create a before/now picture In this case it was
love It could also be a fitness transformation, family transformation,
and so on
2 Before/now-pictures are very popular and is an inspiration to people
in the respective industry Try and research the most popular
hashtags for “before/now” posts Remember you can only have a
maximum of 30!
3 Create a highlight reel with your transformational images, so when
new people visit your profile, they get a good impression right from
the beginning
Blake Wyatt The “Instagram Assassin”