Models of Decision MakingThe Rational Model proposes that managers use a logical four-step approach to decision making... Rational Model Identifying the Problem Problem – exists whe
Trang 1© 2012 The McGraw-Hill Companies, Inc All rights reserved.
McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc All rights reserved.
Making Decisions
Chapter Ten
Trang 2After reading the material in this chapter,
you should be able to:
LO10.1 Compare and contrast the rational model of decision
model
LO10.2 Review the eight decision-making biases.
LO10.3 Discuss the thrust of evidence-based decision making and
its implementation principles.
LO10.4 Describe the model of decision-making styles, the role of intuition in decision-making and the stages of the creative
process.
LO10.5 Summarize the pros and cons of involving groups in
the decision-making process.
LO10.6 Contrast brainstorming, the nominal group technique,
Trang 4Models of Decision Making
The Rational Model
proposes that managers use a logical four-step approach to decision making
Trang 5Rational Model
Identifying the Problem
Problem – exists when the actual situation and the desired situation differ
Opportunity - represents a situation in which
there are possibilities to do things that lead to
results that exceed goals and expectations
Generating Solutions
For routine decisions alternatives are readily
available through decision rules
Trang 7Rational Model
Implementing and Evaluating the Solution
After solution is implemented, the evaluation
phase is used to evaluate its effectiveness
Optimizing – producing the best possible
solution
Trang 8Gloria is never happy with "good enough"
solutions She is determined to find the best
possible solution in solving her problems
What Gloria is doing is described as
A.Optimizing
B.Brainstorming
C.Rationalizing
D.Satisfying
Trang 9Summarizing the Rational Model
1 The quality of decisions may be enhanced
2 It makes the reasoning behind a decision
transparent
3 If made public, it discourages the decider from
acting on suspect considerations
Trang 10Nonrational Models of Decision
Making
Nonrational models
Attempt to explain how decisions are actually
made
1 Decision making is uncertain
2 Decision makers do not possess complete
information
3 Difficult for managers to make optimal
decisions
Trang 11Simon’s Normative Model
Bounded rationality
represents the notion that decision makers are
“bounded” or restricted by a variety of
constraints when making decisions
Satisficing
choosing a solution that meets some minimum qualifications, one that is “good enough.”
Trang 12Simon’s Normative Model
Most frequent causes of poor decision
making
Poorly defined processes and practices
Unclear company vision, mission, and goals
Unwillingness of leaders to take responsibility Lack of reliable, timely information
Trang 13Garbage Can Model
Garbage Can Model
decision making is sloppy and haphazard
decisions result from complex interaction of
four independent streams of events: problems, solutions, participants
and choice opportunities
Trang 14Implications of the Garbage Can
Model
1 More pronounced in industries that rely on
science-based innovations
2 Many decisions are made by oversight
3 Political motives frequently influence decision
makers
4 Important decisions are more likely to be
solved
Trang 15Integrating Rational and
Nonrational Models
A simple context is stable, and clear
cause-and-effect relationships can be discerned, so
the best answer can be agreed on
In a complicated context, there is a clear
relationship between cause and effect, but
some people may not see it, and more than
one solution may be effective
Trang 16Integrating Rational and
Nonrational Models
In a complex context, there is one right
answer, but there are so many unknowns that
decision makers don’t understand
cause-and-effect relationships.
In a chaotic context, cause-and-effect
relationships are changing so fast that no
pattern emerges.
Trang 18Decision-Making Biases
Trang 19Evidence-Based Decision Making
Evidence-based decision making (EBDM)
represents a process of conscientiously using
the best available data and evidence when
making managerial decisions
Trang 20A Model of Evidence-Based
Decision Making (EBDM)
Trang 21Seven Implementation Principles
1 Treat your organization as an unfinished
prototype
2 No brag, just facts
3 See yourself and your organization as others
do
4 Evidence-based management is not just for
senior executives
Trang 22Seven Implementation Principles
(cont.)
5 Like everything else, you still need to sell it
6 If all else fails, slow the spread of bad practice
7 The best diagnostic question: what happens
when people fail?
Trang 23Why Is It Hard to be Evidenced
Based?
1 There’s too much evidence
2 There’s not enough good evidence
3 The evidence doesn’t quite apply.
4 People are trying to mislead you
5 You are trying to mislead you
6 The side effects outweigh the cure.
7 Stories are more persuasive anyway.
Trang 24General Decision Making Styles
Value orientation
reflects the extent to which an individual
focuses on either task and technical concerns
or people and social concerns when making
decisions
Tolerance for ambiguity
extent to which a person has a high need for
structure or control in his life
Trang 25Decision Making Styles
Trang 26Dominick has a low tolerance for ambiguity
and is generally oriented towards task and
technical concerns when making decisions
Dominick can be described as having which
decision-making style?
A.Directive
B.Analytical
C.Conceptual
Trang 27Intuition in Decision Making
Intuition
represents judgments, insights, or decisions
that “come to mind on their own, without explicit awareness of the evoking cues and of course
without explicit evaluation of the validity of
these cues.”
Trang 28A Model of Intuition
Holistic hunch
judgment that is based on a subconscious
integration of information stored in memory
Automated experiences
choice based on a familiar situation and a
partially subconscious application of previously learned information related to that situation
Trang 29A Model of Intuition
Trang 30Creativity
process of using intelligence, imagination, and skill to develop a new or novel product, object, process, or thought
Trang 31The Creativity Stages
Trang 32Road Map to Ethical Decision
Making: A Decision Tree
Decision tree
graphical representation of the process
underlying decisions and it shows the resulting consequences of making various choices
Trang 33An Ethical Decision Tree
Trang 34Group Involvement
Minority dissent
extent to which group members feel
comfortable disagreeing with other group
members,
and a group’s level
of participation in
decision making
Trang 35Advantages and Disadvantages of
Group-Aided Decision Making
Trang 36Group Problem Solving Techniques
Consensus
reached when all members can say they either agree with the decision or have had their ‘day
in court’ and were unable to convince the
others of their viewpoint Everyone agrees to
support the outcome
Brainstorming
process to generate a quantity of ideas
Trang 37Rules for Brainstorming
1 Defer judgment
2 Build on the ideas of others
3 Encourage wild ideas
4 Go for quantity over quality
5 Be visual
6 Stay focused on the topic
7 One conversation at a time
Trang 38Group Problem Solving
Techniques
Nominal Group Technique
process to generate ideas and evaluate
solutions
Delphi technique
process to autonomously generate ideas from
physically dispersed experts
Trang 39Group Problem Solving
Techniques
Computer-aided decision making
reduces consensus roadblocks while collecting more information in a shorter period of time
Chauffeur-driven systems, group-driven
electronic meetings
Trang 40Video: Leadership: Making Decisions During Hurricane Katrina
What roadblocks to using a rational decision making model were placed before the Sister’s in this case? Could
anything have been done to make their decisions easier?
Identify how intuition and creativity helped the Sisters in
the decisions they had to make.
Without the ability to communicate or have the resources
they normally had at their disposal, what did the Sister’s
rely on in making the decisions they needed to make?
Why was timely decision making so essential in this case?