Understanding Social Perception and Managing Diversity Chapter Four... After reading the material in this chapter, you should be able to: LO4.1 Describe perception in terms of the soci
Trang 1Understanding
Social Perception and
Managing Diversity
Chapter Four
Trang 2After reading the material in this chapter,
you should be able to:
LO4.1 Describe perception in terms of the
social information processing model
LO4.2 Explain seven managerial implications
of social perception
LO4.3 Explain, according to Kelley’s model,
how external and internal causal
attributions are formulated
Trang 3After reading the material in this chapter,
you should be able to:
LO4.4 Demonstrate your familiarity with the
demographic trends that are creating an increasingly diverse workforce
LO4.5 Identify the barriers and challenges to
managing diversity
LO4.6 Discuss organizational practices used to manage diversity
Trang 5Social Perception: A Social
Information Processing Model
Trang 6Stage 1: Selective Attention/Comprehension
Trang 7Beverly has $11,000 for investment She speaks
with various friends and neighbors to find out what stocks they have invested in Beverly can be
described as being on which stage of the social
information processing model?
A Selective attention; comprehension
B Encoding
C Simplification
D Storage and Retention
Trang 8Stage 2: Encoding and
Simplification
Schema
Represents a person’s mental picture or
summary of a particular event or type of
stimulus
Trang 9Stage 2: Encoding and
Simplification
Stereotype
An individual’s set of beliefs about the
characteristics or attributes of a group
Not always negative
May or may
not be accurate
Trang 10Stereotyping Process
1 Categorize people into groups according
to various criteria
2 Infer that all people within a category
possess the same traits
3 Form expectations of others and interpret
their behavior according to our stereotypes
Trang 11Stereotyping Process
4 Stereotypes are maintained by:
– Overestimating the frequency of stereotypic
behavior exhibited by others
– Incorrectly explaining expected and
unexpected behaviors
– Differentiating minority individuals from oneself
Trang 12Commonly Found Perceptual
Errors
Table 4-1
Trang 13Stage 3: Storage and Retention
Trang 14Stage 4: Retrieval and Response
Decisions are based on:
The process of drawing on, interpreting, and
integrating categorical information stored in
long-term memory
Retrieving a summary judgment that was
already made
Trang 15Managerial Implications: Hiring
Interviewers make hiring decisions based
on their impression of how an applicant fits
the perceived requirements of a job and on the basis of implicit cognition
Implicit cognition
represents any thoughts or beliefs that are
automatically activated from memory without our
conscious awareness.
Trang 16Managerial Implications:
Performance Appraisal
Important for managers to accurately
identify the behavioral characteristics and
results indicative of good performance
Characteristics serve as the benchmarks for evaluating employee performance
Trang 17Managerial Implications:
Leadership
Good leaders exhibit the following
behaviors:
Assigning specific tasks to group members
Telling others they had done well
Setting specific goals for the group
Trang 18Question?
Which of these is (are) managerial implication(s) of
perception?
A Interviewers with racist and sexist schemata can
undermine the accuracy and legality of hiring decisions.
B Faulty schemata about what constitutes good versus poor performance can lead to inaccurate performance appraisal, which can erode work motivation, commitment, and loyalty.
C Research demonstrates that employees' evaluations of
leader effectiveness are influenced strongly by their
schemata of good and poor leaders.
D All of these.
Trang 19Causal Attributions
Causal Attributions
causes of behavior
Trang 20Performance Charts
Trang 21Kelley’s Model of Attribution
Behavior can be attributed either to:
Internal factors within a person (such as
ability) or to:
External behavior within the environment
(such as a difficult task)
Trang 22Kelley’s Model of Attribution
Consensus
involves a comparison of an individual’s behavior
with that of his peers.
Distinctiveness
involves comparing a person’s behavior on one task with the behavior from other tasks.
Consistency
determined by judging if the individual’s
performance on a given task is consistent over time.
Trang 24Attributional Tendencies
Fundamental attribution bias
Reflects one’s tendency to attribute another
person’s behavior to his or her personal
characteristics, as opposed to situational
factors.
Self-serving bias
Represents one’s tendency to take more
personal responsibility for success than for
failure.
Trang 25Managerial Implications
Managers tend to disproportionately
attribute behavior to internal causes
An employee’s attributions for his own
performance have dramatic effects on
subsequent motivation, performance, and
self-esteem
Trang 26Defining and Managing Diversity
Diversity
represents the multitude of individual
differences and similarities that exist among
people
Trang 27Four Layers of Diversity
Trang 28Defining and Managing Diversity
Affirmative action
an artificial intervention aimed at giving
management a chance to correct an
imbalance, an injustice, a mistake, or outright
discrimination that occurred in the past.
Managing diversity
Enables people to perform up to their maximum potential
Trang 29Increasing Diversity in the Workforce: Demographic Trends
1 Women navigate a labyrinth after breaking
the glass ceiling
2 Racial groups are encountering a glass
ceiling and perceived discrimination
3 Mismatch between workers’ educational
attainment and occupational requirements
4 Generational differences in an aging
workforce
Trang 30positions.
Trang 31Generational Differences
Table 4-2
Trang 32Ways Organizations Can Motivate and
Retain an Aging Workforce
1 Provide challenging work assignments that
make a difference to the firm
2 Give the employee considerable autonomy
and latitude in completing a task
3 Provide equal access to training and
learning opportunities when it comes to
new technology
Trang 33Ways Organizations Can Motivate and
Retain an Aging Workforce
4 Provide frequent recognition for skills,
experience, and wisdom gained over the years.
5 Provide mentoring opportunities whereby older
workers can pass on accumulated knowledge to younger employees.
6 Ensure that older workers receive sensitive,
high-quality supervision.
7 Design a work environment that is both
stimulating and fun.
Trang 343 Poor career planning
4 An unsupportive and hostile working
environment for diverse employees
5 Lack of political savvy on the part of
diverse employees
Trang 35Barriers and Challenges to
Managing Diversity
6 Difficulty in balancing career and family
issues
7 Fears of reverse discrimination
8 Diversity is not seen as an organizational
priority
9 The need to revamp the organization’s
performance appraisal and reward system
10.Resistance to change
Trang 36Question?
Jacques, a French national, is the CEO of French Global
Empire with significant operations in Japan and the United States Jacques recently announced that all employees of the company, no matter which part of the world they may
be in, must learn French and communicate in French only Which challenge to diversity does this represent?
A Cultural flexibility
B Polychronic time
C Cultural relativism
D Ethnocentrism
Trang 37Organizational Practices Used to
Effectively Manage Diversity
Option 1: Include/Exclude
Option 2: Deny
Option 3: Assimilate
Option 4: Suppress
Trang 38Organizational Practices Used to
Effectively Manage Diversity (cont.)
Option 5: Isolate
Option 6: Tolerate
Option 7: Build Relationships
Option 8: Foster Mutual Adaptation
Trang 39A group of minority employees complained
about alleged discriminatory practices to their manager She told them to quit whining and
get back to work This is the use of
Trang 40Video Case: Andre Thornton
What attributes or experiences help Andre
Thornton in being successful at GPI?
In what ways can Thornton serve as an example
for all minority individuals?
Does GPI’s size help or hinder them in serving the needs of their clients?
Can you draw correlations between sports and
business? What are they?