Learning Objectives• Describe perception in terms of the social information processing model • Give examples of how social perception affects organizational behavior • Explain how indivi
Trang 2Perception and Diversity:
Why Viewpoints Differ
Copyright © 2008 by the McGraw-Hill Companies, Inc All rights reserved.
McGraw-Hill/Irwin
Organizational Behavior, Core Concepts
Trang 3Learning Objectives
• Describe perception in terms of the social
information processing model
• Give examples of how social perception affects organizational behavior
• Explain how individuals formulate causal
attributions
• Discuss why diversity is important in today’s
Trang 4Social Perception: A Social
Information Processing Model
Figure 4-1
Figure 2-1
Trang 5A Social Information Processing Model of Perception
• Perception
– the process of interpreting one’s environment.
Trang 6A Social Information Processing Model of Perception
Social perception involves a four-stage
information processing sequence
1 Selective attention/comprehension
2 Encoding and simplification
3 Storage and retention
4 Retrieval and response
Trang 10Stage 2: Encoding and
Simplification
• Stereotype
– belief about the characteristics of a group
• Not always negative
• May or may
not be accurate
Trang 11Stage 2: Encoding and
Simplification
• Stereotypes
– Can lead to poor decisions– Can create barriers for older individuals, people of color, and people with disabilities– Can undermine loyalty and job satisfaction
Trang 12Stereotyping Process
1 Categorize people into groups according to
various criteria
2 Infer that all people within a category possess
the same traits
3 Form expectations of others and interpret
their behavior according to our stereotypes
Trang 13Stereotyping Process
4 Stereotypes are maintained by:
• Overestimating the frequency of
stereotypic behavior exhibited by others
• Incorrectly explaining expected and
unexpected behaviors
• Differentiating minority individuals from
Trang 14Common Perceptual Errors
Trang 15Stage 3: Storage and Retention
Trang 16Stage 4: Retrieval and Response
• Decisions are based:
– On the process of drawing on, interpreting, and integrating categorical information
stored in long-term memory – Retrieving a summary judgment that was already made
Trang 18Managerial Implications: Hiring
• Interviewers make hiring decisions based on their impression of how an applicant fits the perceived requirements of a job
• Inaccurate impressions
in either direction produce poor hiring decisions
Trang 19Managerial Implications:
Performance Appraisal
• Important for managers to accurately identify the behavioral characteristics and results
indicative of good performance
• Characteristics serve as the benchmarks for evaluating employee performance
Trang 20Managerial Implications:
Leadership
Good leaders exhibit the following behaviors:
– Assigning specific tasks to group members– Telling others they had done well
– Setting specific goals for the group– Letting other group members make decisions
– Trying to get the group to work as a team– Maintaining definite standards of
performance
Trang 21Managerial Implications:
Leadership
• Poor leaders exhibit the following behaviors:
– Telling others they had performed poorly– Insisting on having their own way
– Doing things without explaining themselves– Expressing worry over the group members suggestions
Trang 23Kelley’s Model of Attribution
Trang 24Question?
What involves comparing a person’s behavior on
one task with the behavior from other tasks?
A Consensus
B Distinctiveness
C Consistency
D Personality
Trang 25Kelley’s Model of Attribution
Trang 26Kelley’s Model of Attribution
• Consensus relates to other people
• Distinctiveness relates to other tasks
• Consistency relates to time
Trang 27Attributional Tendencies
• Fundamental attribution bias
– ignoring environment factors that affect behavior
• Self-serving bias
– taking more personal responsibility for success than failure
Trang 28• An employee’s attributions for his own
performance have dramatic effects on subsequent motivation, performance, and self-esteem
Trang 29Defining and Managing Diversity
• Diversity
– the host of individual differences that make people different from and similar to each other
Trang 30Four Layers of Diversity
Figure 2-2
Trang 31Defining and Managing Diversity
Trang 32Diversity in the Workforce
1 Women and minorities are experiencing a
glass ceiling
2 Racial groups are encountering perceived
discrimination
3 There is a mismatch between workers’
educational attainment and occupational requirements
4 The workforce is aging
Trang 33Diversity in the Workforce
• Glass ceiling
– invisible barrier blocking women and minorities from top
management positions
Trang 34Glass Ceiling
See an article on
“Breaking the Glass Ceiling” by Wirth
Trang 35Diversity in the Workforce
• Underemployment
– the result of taking a job that requires less education, training, or skills than possessed
by a worker
Trang 36Impact of Diversity on
Organizations
Two recommendations to help organizations
adapt to an aging workforce:
1 Firms should help employees deal with
personal issues associated with eldercare
2 Employers need to make a concerted effort to
keep older workers engaged and committed and their skills current
Trang 37Barriers and Challenges
1 Inaccurate stereotypes and prejudice
2 Ethnocentrism
3 Poor career planning
4 An unsupportive and hostile working
environment for diverse employees
5 Lack of political savvy on the part of diverse
Trang 38Barriers and Challenges
6 Difficulty in balancing career and family
issues
7 Fears of reverse discrimination
8 Diversity is not seen as an organizational
priority
9 The need to revamp the organization’s
performance appraisal and reward system
10 Resistance to change
Trang 39Specific Diversity Initiatives