Models of Decision Making• Decision making – identifying and choosing solutions that lead to a desired result... Models of Decision Making• The Rational Model – logical four-step appr
Trang 2Decision Making: How Individuals and Groups
Arrive at Decisions
Trang 4Learning Objectives
• Summarize pros and cons of involving
groups in the decision-making process
• Explain how participative management affects performance
• Describe techniques used to improve the quality of group decisions
Trang 5Models of Decision Making
• Decision making
– identifying and choosing solutions that lead
to a desired result
Trang 6Models of Decision Making
• The Rational Model
– logical four-step approach to decision making.
Trang 7The Rational Model
1 Identifying the problem
2 Generating alternative solutions
3 Selecting a solution
4 Implementing and evaluating the
solution
Trang 8Rational Model
• Identifying the Problem
– Problem – exists when the actual situation and the desired situation differ
• Generating Solutions
– For routine decisions alternatives are readily available through decision rules
Trang 10– Decision maker actually uses the criteria
Trang 12Simon’s Normative Model
Decision making is characterized by:
1 Limited information processing
2 Use of judgmental heuristics
3 Satisficing
Trang 13Simon’s Normative Model
• Bounded rationality
– constraints that restrict decision making
Trang 14Simon’s Normative Model
Limited Information Processing
• Tendency to acquire manageable rather than optimal amounts of information
• Difficult for managers to identify all
possible alternative solutions
Trang 15What is a rule of thumb that people use to
reduce information processing demands?
A Decision maker
B Judgmental heuristics
Trang 16Simon’s Normative Model
• Judgmental heuristics
– rules of thumb or shortcuts that people use
to reduce information processing demands.
Trang 17Simon’s Normative Model
• Availability heuristic
– tendency to base decisions on information readily available in memory.
• Representativeness heuristic
– tendency to assess the likelihood of an
event occurring based on impressions about
Trang 18Simon’s Normative Model
• Satisficing
– choosing a solution that meets a minimum standard
Trang 19Dynamics of Decision Making
• Knowledge management
– implementing systems and practices that increase the sharing of knowledge and information throughout an organization
Trang 20Forms of Knowledge
• Tacit knowledge
– information gained through experience that
is difficult to express and formalize
• Explicit knowledge
– information that can be easily put into words and shared with others.
Trang 21General Decision Making Styles
• Decision making styles
– combination of how individuals perceive and respond to information
Trang 22General Decision Making Styles
• Tolerance for ambiguity
– extent to which a person has a high need for
Trang 23Decision Making Styles
Trang 24Escalation of Commitment
• Escalation of
commitment
– sticking to an ineffective course
of action too long
Trang 25Escalation of Commitment
Psychological and Social Determinants
1 Tend to bias facts so that they support
previous decisions
2 Take more risks when a decision is
stated in negative terms
Trang 27Escalation of Commitment
Project Characteristics
• Tendency to attribute setbacks to
temporary causes that are correctable with additional expenditures
Trang 28Escalation of Commitment
Contextual determinants
• Culture of the decision makers
• Political climate of the escalation situation
Trang 29Recommendations To Reduce
Escalation of Commitment
• Set minimum targets for performance,
and have decision makers compare their performance with these targets
• Have different individuals make the initial and subsequent decisions about a
project
Trang 30Recommendations To Reduce
Escalation of Commitment
• Provide more frequent feedback about
project completion and costs
• Reduce the risk or penalties of failure
• Make decision makers aware of the costs
of persistence
Trang 31What is the process of using imagination to
develop a new process?
A Originality
B Innovation
C Creativity
Trang 32• Creativity
– process of using intelligence, imagination, and skill to develop a new or novel product, object, process, or thought
Trang 33Stages of the Creative Process
Trang 34Group Involvement
• Minority dissent
– extent to which group members feel comfortable disagreeing with other group members, and the
extent to which group members participate
in decision making
Trang 35Advantages and Disadvantages of Group-Aided Decision Making
Trang 37Group Problem Solving
Trang 38Rules for Brainstorming
1 Defer judgment
2 Build on the ideas of others
3 Encourage wild ideas
4 Go for quantity over quality
5 Be visual
6 Stay focused on the topic
Trang 39Group Problem Solving
Techniques
• Nominal Group Technique
– process to generate ideas and evaluate solutions.
• Delphi technique
– process to generate ideas from physically dispersed experts
Trang 40Group Problem Solving
Techniques
• Computer-aided decision making
– reduces consensus roadblocks while collecting more information in a shorter period of time
Trang 41Computer-aided Decision Making