Business communication building critical skill 3rd by locker module 13

Module 13 E-Mail Messages and Web Writing E-Mail Messages and Web Writing ©2007, The McGraw-Hill Companies, All Rights Reserved... E-Mail Messages and Web Writing E-Mail Messages and Web

Module 13

E-Mail Messages and Web Writing

E-Mail Messages and Web Writing

©2007, The McGraw-Hill Companies, All Rights Reserved.

E-Mail Messages and Web

Writing

E-Mail Messages and Web

Writing

♦ To learn how to

 Format e-mail messages.

 Use e-mail effectively.

 Write effective subject lines for

e-mail messages.

 Manage time.

 Write for the Web.

E-Mail Messages and Web

Writing

E-Mail Messages and Web

Writing

Start by answering these questions:

 How should I set up e-mail

messages?

 What kinds of subject lines should I

use for e-mail messages?

 Should I write e-mail messages the

same way I write paper messages?

E-Mail Messages and Web

Writing

E-Mail Messages and Web

Writing

Start by answering these questions:

 What e-mail “netiquette” rules should I follow?

 How and when should I send

attachments?

 What style should I use when writing

for the Web?

E-Mail Messages and Web

Writing

E-Mail Messages and Web

Writing

Start by answering these questions:

 Can I use blogging on the job?

 What other technologies use the

Internet?

E-Mail Messages and Web

Writing

E-Mail Messages and Web

Writing

Start by answering these questions:

 What e-mail “netiquette” rules should I follow?

 Should I worry about viruses?

When Writing E-Mail, Remember

♦ All principles of good business

writing still apply with e-mail

♦ While e-mail feels like talking, pay

attention to spelling and grammar

♦ You should proofread messages

♦ E-mail should interest the readers

in the subject line and first

paragraph.

E-Mail Subject Lines

♦ Are specific, concise, and catchy

♦ Give good news in positive

messages.

♦ Give negative news when it’s

serious, the reader needs the

information to act, or you report your own errors.

♦ Make the request clear in

persuasive messages.

For Proper “Netiquette,” Never

♦ “Flame” your

audience.

♦ Send unnecessary

e-mails.

♦ Compose e-mail

messages when

you’re angry or

upset.

Web Writing

♦ Business writing basics

apply.

conversational

♦ Readers skim.

paragraphs

lists

Web Writing

♦ Work with designers on

format.

probably are

users

that slow loading a page

captions

Scannable Text

♦ According to John Morkes and

Jakob Nielsen

Blogging Blogging

♦ Blogs can be used for business.

♦ Company may own the space.

opinions about the company or its employees

♦ Popular blog sites are

blogger.com and

businessblogconsulting.com.

To Create a Blog for Business

♦ Jeff Wurio suggests

be flexible—but

choose useful

technology.