Business communication building critical skill 3rd by locker module 1

Module 1 Business Communication, Management, and Success Business Communication, Management, and Success ©2007, The McGraw-Hill Companies, All Rights Reserved... Business Communication

Module 1

Business Communication, Management, and

Success

Business Communication, Management, and

Success

©2007, The McGraw-Hill Companies, All Rights Reserved.

Business Communication,

Management, and Success

Business Communication,

Management, and Success

♦To learn how to

 Begin to develop effective

messages.

 Think creatively.

Business Communication, Management, and Success

Business Communication, Management, and Success

Start by answering these questions:

 Will I really have to write?

 Don’t I know enough about

communication?

 What do I need to know about my

audience(s)?

Business Communication, Management, and Success

Business Communication, Management, and Success

Start by answering these questions:

 Now that I have my analysis, what

do I do with it?

 What if my audiences have different

needs?

 How do I reach my audience(s)?

Workplace Communication

Challenges

Workplace Communication

Challenges

♦ 40 million people in the U.S alone have

limited literacy skills, including some

college graduates.

♦ States spend more than $220 million

annually on remedial writing programs for

employees.

♦ Corporations may spend $3.1 billion

annually to fix problems from writing

deficiencies.

♦ The cost is $22.13 per page for a typical

letter.

Verbal and Nonverbal

Communication

Verbal and Nonverbal

Communication

♦ Verbal Communication

♦ Nonverbal Communication

Waiting

Myths About Workplace Writing

when I need to write

not a writer

Business and School Writing

Differ based on

 Purpose.

 Audience.

 Information.

 Organization.

 Style.

 Document design.

 Visuals.

Internal and External Audiences

 Subordinates

 Supervisors

 Peers

 Customers/Stockholders

 Unions/Government Agencies

 Press/General Public

Basic Purposes

or more of these basic purposes:

 To inform.

 To request or to persuade.

 To build goodwill.

Good Business Writing

PAIBOC PAIBOC

writing?

message include?

PAIBOC PAIBOC

benefits can you use to support

your position?

expect your reader(s) to have?

reader response?