Business communication building critical skill 3rd by locker module 12

PPT Module 12 Persuasive Messages Persuasive Messages ©2007, The McGraw-Hill Companies, All Rights Reserved... Persuasive Messages To learn how to  Choose and implement a persuasive st

PPT Module 12

Persuasive Messages

Persuasive Messages

©2007, The McGraw-Hill Companies, All Rights Reserved.

Persuasive Messages

 To learn how to

 Choose and implement a persuasive strategy

 Write effective subject lines for

persuasive messages

 Organize persuasive messages

 Identify and overcome objections

Persuasive Messages

 To learn how to

 Write common kinds of persuasive

messages

 Continue to analyze business

communication situations

Persuasive Messages

Start by answering these questions:

 What is the best persuasive strategy?

 What is the best subject line for a

persuasive message?

 How should I organize persuasive

messages?

 How do I identify and overcome

objections?

Persuasive Messages

Start by answering these questions:

 What other techniques can make my

messages more persuasive?

 What are the most common kinds of

persuasive messages?

 How can PAIBOC help me write

persuasive messages?

Kinds of Persuasive Messages

 Orders and Requests

 Proposals and Recommendations

 Sales and Fund-Raising Letters

 Job Application Letters

 Reports (if they recommend

action)

Persuasive Messages

 Primary Purposes

 To have the reader act

 To provide enough information so

the reader knows exactly what to do

 To overcome any objections that

might prevent or delay action

Persuasive Messages continued

Persuasive Messages continued

organization.

between the writer and reader

correspondence on the same matter.

Direct Requests

without resistance

people willing to act

read all messages

them

Direct Requests continued

Direct Requests continued

 Follow this pattern

 Consider asking immediately for the

information or service you want

 Give readers all the information and

details they need to act on the

request

 Ask for the action you want

12-11

Problem-Solving Messages

 The audience is likely to object

 You need action from everyone

 You trust the audience to read the

entire message

 You expect logic to be more

important than emotion in the

decision

Problem-Solving Messages

continued

Problem-Solving Messages

continued

outweighed by advantages.

12-13

Overcoming Objections

 Specify how much time/money is

required.

 Put the time/money in the context

of the benefits they bring.

 Show that money spent now saves money later.

 Show benefits to another group or

cause.

Overcoming Objections continued

Overcoming Objections continued

 Show that sacrifice is needed for a higher goal.

 Show that advantages outweigh

disadvantages.

 Turn a disadvantage into an

opportunity.