Part 1: College Towns as Communities of OpportunityPart 2: College Town Settings Part 3: Common Issues and Collaborative Approaches Housing, Commercial/Retail Development, The Arts, Busi
Trang 1Prospects for Collaboration:
Challenges and Opportunities of a
Small City Campus
David C Bagnoli, AIA, LEED AP, BD+C OCTOBER 17, 2013
Trang 2Part 1: College Towns as Communities of Opportunity
Part 2: College Town Settings
Part 3: Common Issues and Collaborative Approaches
(Housing, Commercial/Retail Development, The Arts, Business
Incubation, Shared Infrastructure)
Conclusion: What are Bend’s Opportunities
Prospects for Collaboration:
Common Opportunities for a
Small City and Campus
Trang 3The Quintessential College Town=
The Best Examples of Smart Growth
Small Scale, Mixed Use Retail Balance of Pedestrian, Bike and Automobiles Walkable Neighborhoods
Open Space
Trang 4The Quintessential College Town=
The Best Examples of Smart Growth
http://smartgrowthusa.wordpress.com/2011/01/22/corvallis-oregon-smart-growth-commuting-in-united-states-2009/
All 10 are College Towns 8 out of 10 are College Towns
Trang 5Economic Impact of Colleges and
Universities
•2011 University of Colorado System Impact Study
• $2.6B direct spending
• $5.3B economic activity in the state
• 2012 University System of Georgia Impact Study
• $9.8B in direct spending
• $4.4B in “re-spending”
• 2012 Oregon State University Impact Study (by ECONorthwest)
• $2.06B in “Contributions to the economy”
• $1.93B in Oregon
• 33% (~$500M) increase in last 5 years
PART 1: COLLEGE TOWNS AS COMMUNITIES OF OPPORTUNITY
Trang 6• CU System spent $246 million on construction projects in FY2011
• These generated economic benefit of $478 million
• CU’s 57,400 students and 27,483 faculty, staff and student workers were engines of activity both as spenders and as generators of
economic activity
University of Colorado System Impacts
Trang 7http://www.colorado.edu/news/releases/2012/05/17/new-university-colorado-economic-impact-study-cu-pumped-53-billion-coloradoUniversity of Colorado System Impacts
Trang 8INCREASED EMPLOYMENT AND
ENROLLMENT:
The Good, the Bad and the Ugly
Trang 9• Housing (On/Off Campus)
• Parking
• Student Life (Non Athletic/Recreation)
• Student Life (Athletic/Recreation)
• Academic Spaces
COMMON TOWN/GOWN ISSUES
Student Related
Trang 10• Public Presence (Approach/Campus Tour/Recruiting)
• Faculty/Staff Retention
• Housing (Rental/Ownership)
• Parking/Access
• Family Services (Daycare, K-12 Schools)
• Retail/College Town/ Disposable Income
• Spousal Employment Opportunities
COMMON TOWN/GOWN ISSUES
Non-Student Related
Trang 11COMMON TOWN/GOWN ISSUES Transportation Management
Trang 12Type 1: Fully Integrated
Type 2: Partially Integrated
Type 3: Physically Separated
Portland State University, Portland, OR
Grinnell College, Grinnell, IA
St Olaf’s, Northfield, MN
COLLEGE TOWN SETTINGS
Trang 13TYPE 1: FULLY INTEGRATED
Benefits: Establishment of school presence may contribute to revitalization, neighborhood
improvements, shared parking benefits May come with lower expectations for parking/services
Defining Characteristics:
• Town often established before school with pre-existing development patterns
• Mix of uses within block and/or building,
• Integrates/ respects existing pattern of streets and structures
• New infill building conforming to existing patterns of development
• Less Auto Dependant due to:
• Walk-able distances between uses,
• Established Street character and
• Limited parking due to lack of available spaceExamples
• Savannah College of Art and Design (SCAD), Savannah, GA;
• Virginia Commonwealth University, Richmond, VA
• University of Michigan, Ann Arbor, MI
• Portland State University, OR
• University of Pennsylvania, Philadelphia, PA
• Arizona State University, Downtown Phoenix, AZ
• George Washington University, Washington, DC
Gown
Trang 14Town Gown Relationships: Type 1~ Fully Integrated Town and Gown Portland Statue University, Portland, OR
Providing Civic Leadership, Achieving Global Excellence
Nearly two decades ago, Portland State University embraced
a new approach to education — one that made the community
an active partner in the classroom Students and faculty put
theory to practice and work with businesses, nonprofits, civic
groups, and government agencies to solve real problems
facing our region.
www.pdx.edu/research
Trang 15TYPE 2: PARTIALLY INTEGRATED
Benefits: Neighborhood serving retail, character defining presence for campus and
city/neighborhood, shared parking but segregated services between town and gown
Defining Characteristics:
day
Gown
Examples
Trang 16Town Gown Relationships: Type 2~ Partially Integrated Town and Gown Grinnell College, Grinnell, IA
Trang 17TYPE 3: PHYSICALLY SEPARATED
Benefits: Town retains separated identify, minimized impact on local parking and infrastructure services (limits immediate economic benefit) Campus may create its own identity, separate from Town’s existing patterns
Defining Characteristics:
• Independent campus,
• Separate transportation network
• Large requirement for parking (often surface),
• Limited daily interaction between town and gown,
• Reduces economic benefits- retail accommodated on campus
• May encourage segregated uses (Administrative, Academic, Student Life)
• May encourage short distance auto trips between uses
Gown
• Reed College, Portland, OR
• Oregon Institute of Technology, Klamath Falls, OR
• St Olaf, Northfield, MN
• Central Oregon Community College, Bend, OR
• The American University, Washington, DC
• Santa Cruz College, Santa Cruz, CA
• Georgetown University, Washington, DC
Examples
Trang 18Town Gown Relationships: Type 3~ Physically Separated Town and Gown
Reed College, Portland, OR
http://www.reed.edu/campusmasterplan/pdfs/reed_2008_cmp_031008.pdf
Trang 19STUDENT LIFE SPACES
OFF CAMPUS HOUSING
CAMPUS OPEN SPACE
PARKING
RETAIL and
ENTERTAINMENT
BUSINESS INCUBATIONTHE ARTS
ADMINSTRATION
SPORTS and RECREATION
UTILIZE EXISTING
INFRASTRUCTURE
K-12 SCHOOLS
ON CAMPUS HOUSING
FACULTY/STAFF
HOUSING
CIVIC SPACE
Trang 20COMMON ISSUES AND COLLABORATIVE
APPROACHES:
Housing (Student/Faculty/Staff)
“Students have said that with gas prices at $4 a gallon, [they] are going
to rethink how they’re using their vehicles”
Vickie Hawkins, Director of University Housing, Georgia Southern University, Inside Higher Ed Magazine
“We’re seeing it across the nation, students want to live on campus The retention from the first year to the second and persistence toward graduation is greater than those who commute”
Ed Adleman, Executive Director, Massachusetts State College Building Authority
Inside Higher Ed Magazine
Trang 21• University of Oregon and OSU house approximately 20% of undergrads on Campus
Housing Trends: On Campus Housing Shortfall
Trang 22Housing Trends: Off Campus Housing and Parking
Trang 24New Civic Plaza
Light Rail Connection
Town Gown Relationships: Arizona State University, Downtown Phoenix, AZ
Trang 25http://phoenix.gov/webcms/groups/internet/documents/web_content/d_038186.pdf
Trang 26Town Gown Relationships: Arizona State University, Downtown Phoenix, AZ
Trang 27To Gr ass e R
oa d
Fa cul
ty H ou sin g
DOWNTOWN HANOVER
DARTMOUTH
Residential Neighborhood
Resid entia
l Neig hbor hood
Residential Neighborhood
Residential Neighborhood
Dartmouth College, Hanover, NH
Trang 292 Park and Wheelock Faculty Housing (22 Homes)
4
1
2
3
3 Downtown Master Plan (45000 SF Retail, 180 Units, 350 Parking)
4 South Street Mews (19 Apartments, 14000 SF Retail, 65 Parking)
Dartmouth College, Hanover, NH
Trang 30COMMON ISSUES AND COLLABORATIVE
APPROACHES:
Commercial/Retail
Trang 33New Town, Williamsburg, VA
• 64 acre/ 500,000 GSF Business Park
Trang 34COMMON ISSUES AND COLLABORATIVE
APPROACHES:
The Arts
Trang 35University of Maryland, Baltimore County, Catonsville, MD
enhance UMBC's teaching, research and public
outreach and heighten the visibility of the arts and
humanities as major components of campus and
community life
www.umbc.edu/pahb/
275 Seat Proscenium Theatre
120 Seat Black Box Theatre
Phase II
350 Seat Concert Hall Instrument Ensemble Rehearsal Hall Recording Studio, Practice Rooms and Music Tech Labs
120 Seat Dance Studio
Trang 36Ann Arbor Street Art Fair, Ann Arbor, MI
• Founded in 1960 as collaboration between:
•City of Ann Arbor,
•University of Michigan and
•2 business groups
• Total Summer 2013 attendance topped 500,000 over
4 days with economic impact of:
• Dining~ $25.2 M
• Shopping~ $48.7M
• Hotel~ 155 Overnight Stays
Trang 37•City of Middlebury, VT,
• Middlebury College and
• Downtown business groups
• Total Summer 2013 attendance 2,000 with focus on local food/beverage industry
Middsummer Fest, Middlebury, VT
Trang 38COMMON ISSUES AND COLLABORATIVE
APPROACHES:
Business Incubation
Trang 40COMMON ISSUES AND COLLABORATIVE
convenient and reliable transportation throughout the Princeton campus and surrounding community
www.princeton.edu/transporation/tigertran sit.html
Trang 42Shared Transit
Trang 43REAL ESTATE OFFICE~
7 Lebanon Street, Hanover, NH
Mixed Use Building with 289 public parking spaces
VIRGINIA COMMONWEALTH UNIVERSITY~
West Broad Street, Richmond, VA Welcome Center, Bookstore, Retail and 300+ public parking spaces
Trang 44Community Infrastructure
MIDDLEBURY COLLEGE~
Cross Street Bridge, Middlebury, VT
$16M bridge and trafffic circle, $7M from town, $9M from College, no state or federal funding
Trang 451 Create an Enduring, Vibrant Place
2 Realize Fiscal Benefits for the City of Bend
3 Ensure long-term cooperation between OSU and Bend
4 Contribute to the healthy, sustainable outlook that helps define Bend
WHAT ARE THE
OPPORTUNITIES FOR BEND?
Trang 461 Create an Enduring, Vibrant Place
Provide both a community and campus quality of life to ensure student, faculty/ staff recruitment and retention This will allow OSU at Bend to become and remain competitively success relative to its peer institutions.
Trang 472 Realize Fiscal Benefits for the City of Bend
Maximize public dollars by efficiently using existing spaces/infrastructure and transportation options, while recognizing that the campus may have a visual impact on the image of the place.
Trang 483 Ensure long-term cooperation between
OSU and Bend
Plan for years of growth Consider faculty, staff and non-associated resident housing Create a method for integrated planning between Bend and OSU- Cascades to include housing, multiple transportation choices (Bike, Bus, Auto) and community/ campus connectivity
Create economic benefits to both the school and the city through potential offerings such as the arts, retail, housing, sports, etc.
Trang 494 Contribute to the healthy, sustainable
outlook that helps define Bend
Create a balance and mix of uses (housing, academic, administrative and retail) to allow for reduced dependency on automobiles on, and adjacent to, campus.
Trang 50David C Bagnoli, AIA, LEED AP, BD+C
McGraw Bagnoli Architects, PLLC