Internship report bóng rổ sài gòn

Quang must recruit an intern to support and for better performance in Marketing & Merchandise department and in the company in general... Human Resources department: Human Resources depa

VIETNAM NATIONAL UNIVERSITY – HO CHI MINH CITY

INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS

INTERNSHIP REPORT

BÓNG RỔ SÀI GÒN CO.,LTD

LÝ BÁ THỌ – BABAWE17022

Internship duration : Feb 3rd, 2020 – March 31st, 2020 Number of internship days : 57 days

Type of internship : Merchandise intern (Full-time) Supervisor : Mr Đỗ Hào Quang

Ho Chi Minh City February 2020

Table of Contents

i Overview of Bong ro Sai Gon Company 4

1 General information 4

2 Vision, core values and message: 4

3 Organizational structure: 5

4 Brief description of departments: 5

5 Products line and service 8

ii Internship activities: 10

1 Remarkable internship activities: 10

2 The main activities of Marketing & Merchandise team 10

3 Marketing process in Bong ro Sai Gon Company 10

iii Assessment of the internship 13

1 Skills and qualifications gained from the internship 13

2 Future career plan 14

4 Academic knowledge: From books to real workplace 15

iv Conclusion 16

EXECUTIVE SUMMARY

The entry-level position report is, to summarize, a rundown and appraisal about the organization and the temporary job understanding through the information, aptitude, and capabilities picked up during the difficult work in Bong Ro Sai Gon Company (Saigon Heat group)

Most importantly, on account of the course of the Marketing course which the school gives to

me, I chose to involvement with the Marketing field to increase such a handy and more profound understandings of this This course assumes a job as the establishment of information and a few abilities for me to get ready and perform very well at work

Furthermore, I couldn't imagine anything better than to make reference to AIESEC, a great stage for me to adapt so pragmatic experience just as give me a solid information base that the learning-by-doing technique appeared In this way, I have enough information and the ability to draw in and challenge more in each extent of work that the activity requires I went through two years right now a comprehend further in the promoting procedure and I see progressively about how business work In addition, the quick improvement structure in AIESEC causes me to become quicker than at any other time

Finally, I must show my hearted appreciation to Mr.Quang- the Merchandise manager who holds my hand and guide me in every single step in work and together within many situations

as well as the challenges in my job Besides, due to the heavy workload in term of developing Saigon Heat team’s brand, Mr Quang must recruit an intern to support and for better performance in Marketing & Merchandise department and in the company in general

-i Overview of Bong Ro Sai Gon Company.

1 General information

Bong Ro Sai gon Company was built up in 2011 We are the primary expert b-ball group built

up in Vietnam Saigon Heat is for the benefit of Vietnam to take an interest in ABL (ASEAN BASKETBALL LEAGUE) with noteworthy records in the previous scarcely any years Besides, with the significantly balanced squad, our team is always in the among of strongest team and strive for the title And we won VBA (Vietnam Basketball Association) for the first time in 2019 and determined to protect the title this year

Address: Tầng 4, Khu phức hợp Cantavil An Phú, Số 1 Đường Song Hành, Xa Lộ Hà Nội, Phường An Phú, Quận 2

Director: Connor Nguyễn – Nguyễn Tăng Cường

2 Vision, core values and message:

a Vision:

“Saigon Heat aims to reach out to the world and contributes to the development of Vietnamese basketball.”

b Core values

 Trust the process

 Honesty and integrity

 Non-stop improvement in performance

c Messages:

 For Vietnamese basketball development

3 Organizational structure:

4 Brief description of departments:

a Sales department:

 Receive orders and deliver orders to customers

 Receive the customers feedback and report to related departments

 Expand the business by setting partnership to other business.

b Human Resources department:

Human Resources

department

HR Manager (C&B and L&D) Recruitment and admin intern Finance department Finance Manager Finance intern

Sales department Sales Manager (Business Development)

Direct sales (2)

Sales representative

Marketing department Marketing Manager

(Planner) Marketing executives (2) Logistic department Logistic Manager Purchasing intern

Team Coach Players

Sales manager

Direct salesman

1 Direct salesman 2 representative Sales

 Recruitment

 C&B

 Learning and development

c Marketing department:

 Manage all activities of building and marketing for the brand of company in the outside market

 Responsible for designing the media publications for the company and the clients

 Implement the marketing products / services according to the customer requirements

 Maintaining and paying benefits for sponsors in terms of branding company goodwill

d Logistic department:

 Organize the capacity and appropriation of product

HR Manager

Recruitment and

admin intern

Marketing Manager (Planner)

Marketing

Logistic Manager

Purchasing intern

 Ensure that the correct items are conveyed to the correct area on schedule and at a decent expense

 Be associated with transportation, stock control, warehousing and checking the progression of merchandise just as a help group to move to start with one then onto the next area

Coordinate coordinations viably and liaise with providers of crude materials, producers, retailers, and shoppers

e Team

 Be responsible for participating in basketball leagues

 Be responsible for company image

 Support Marketing and Sales department to deliver benefits for sponsors

f Finance department:

 Monitor the everyday money-related tasks inside the organization, for example, finance, invoicing, and different exchanges

 Oversee money related division representatives, including budgetary partners and bookkeepers

 Contract outside administrations for charge readiness, reviewing, banking,

speculations, and other money-related necessities

Head coach

Finance

Manager

Finance intern

5 Products line and service

a Product line:

Mechandise is one of benefical products in the company After the fans come to the stadium to watch the team play And that’s the best opportunity to engage with the fans and attract them to buy merchandise Besides, we also organize small games in front of the stadium to interact with fans to get testimonials (photos, videos, etc) as well as deliver benefits for sponsors For example, like we distribute vouchers of Gong Cha – one of our sponsors to enhance their images in the minds of fans

b Services:

We have the basketball team that participate in 2 leagues VBA and ABL

 Participating in leagues

 Paying sponsors benefits – taking picture with sponsors’ products, taking picture with fans, etc

ii Internship activities:

1 Remarkable internship activities:

• Support Marketing group with Merchandise exercises, for example, structuring posts just as creating thoughts for new items which group has not had For instance, Saigon Heat group right now just has Jersey, Bottle of water, Ball-top and Snapback, so as to improve the money related circumstance, our group must jump-start out new items that are in vogue and address the issues of clients

•Prepare ideas for Social Networking posts on Facebook and Instagram

• Support other departments ‘activities related to Marketing and Designing

2 The main activities of Marketing & Merchandise department

In my temporary job, I got an opportunity to turn into an individual from the Marketing & Merchandise Department with the guidance of director – Mr Quang At Saigon Heat, Marketing is one of the most significant groups since it works for the Marketing Department as well as collaboration and marking for the general advancement of different offices in explicit and friends when all is said in done Moreover, it assumes a significant job in the organization to not just spread the organization's picture to new fans who will add to the organization's money related status yet, in addition, keep up the maintainable advancement of different divisions, for example, Sales Department

The Marketing Department of Saigon Heat mainly includes three different parts: Marketing & Merchandise process, Benefits Delivery, Learning and development

3 Marketing & Merchandise process in SGH.

 Define the marketing & merchandise needs

The temporary needs: The head of each department sends the request to marketing department through marketing Manager email in need of delivering benefits for sponsors

or improve the company’s brand to easily get the target Then the Marketing manager will have a discussion with the head of department to make final decision of marketing

The long-term needs: Marketing department has a fixed plan about timeline and goodwill branding plan to find the suitable in time Usually, we always post one – two posts about the team everyday or when the match is going to happen, we will design post to announce

to fans as well as attract other people who haven’t known about us Furthermore, we try

to sell as much merchandise as possible not only for the profits but also to promote the brand

 Post review

The Marketing department will consider the request through many criteria:

 The input from head department collected by Marketing Manager

 The current situation of partners overall – whether we have to deliver benefits right now or we can wait later

The final decision of new recruitment will be responsible for Marketing Manager

 Marketing plan and Merchandise defined – products defined

After acknowledged by the Marketing Manager, the Marketing division outlines the requirements and makes the arrangement for marking This arrangement includes an organization, time, necessities, usage, anticipated expenses, and so forth

In the process

First, we make a short list what we should prepare – which benefits that sponsors they require – a branding post or thank you post or just mention their name in the post

Second, when we finish, we begin composing finished a substance position – what we ought to incorporate – their name, their items, and so on then structuring the image as a representation As a rule, with a Thank you support – we attempt to utilize an image that has them include into with us since that will bring best, else, we utilize a picture of our group and include their logo into

With merchandise employment, we don't do anything identified with support, we simply plan the items and put them into the edge which made previously and afterward includes the sticker price During my understudy time, we had a rebate season from 20% to half for every item – This technique was led since our team made some great memories, we marked down the cost to animate more individuals to go through cash

 Reporting and saving the document

After completing the marketing – merchandise process, the Marketing department makes the report about the situation of how many reach as well as status of the team to the CEO

as required Besides, as merchandise intern, I also have to report how many products the customers have purchased after one week of operation, and then write a mail to supply the products if it runs out of stock

The Marketing department is responsible for saving all the posts as well as content in the past in order to track whether people in team have written wrong content or not

iii Assessment of the internship

1 Skills and qualifications gained from the internship

a Task and time management

In spite of the fact that I proceeded as an understudy in advertising, the remaining task at hand was exceptionally overwhelming on the grounds that I nearly was responsible for all the structuring procedures in the organization In this manner, the related errands of promoting incorporate key and specialized abilities and the timetable aren't fixed in any way In addition, there are many cases and circumstance popped surprisingly which make

me must have solid aptitude in time the board to cover and unravel all the errands doled out

b Marketing skills

Never before I have thought that soft skills such as Photoshop and Microsoft Office is so important like this During my time in the company, I have worked with Adobe tools a lot

to edit images for the team Also, thanks to the instruction of other colleagues, I have learnt how to use other Tools like Premier Pro CC to edit video – another significant tool that we must know – and know how to write content on Facebook It’s not that easy if we

think thoughtfully about the viewers – they have different perspectives about the content

so I have to think of many possibilities to come up with the final content

c Attentive listening

With 2 principles of listening:

 Be motivated to listen: Knowing that the individual with the most data is normally the one in charge of exchange should give you an impetus to be a superior audience It

is insightful to set objectives for the sum and kind of data you want to get from your partner The more you can get the data, the more precise your check

 If we must say, we will ask: To get explicit, valuable data and reveal your partner's needs and objectives, you need to consistently pose inquiries By moving from expansive to limit questions, you will, in the long run, procure the data you have to settle on the best choices

d Problems solving

Being adaptable and arrangement situated is significant right now there were many issues that can't expect and foresee happens out of nowhere In this way, As an understudy of Marketing and Merchandise, I have a lot of issues with the thoughts and structures as well

as different partners, for example, associates, clients, and even chiefs

e Teamwork and team synergy

I saw the significance of good cooperation in the Marketing office Since the activity consequences of various divisions are identified with one another, a high association between offices can prompt the extraordinary accomplishment of the organization when all is said in done What's more, Marketing office delegates for an expert brand of the organization with the goal that an elevated level of collaboration in the inner division will get a higher assessment from different bodies or organizations Besides, when the entirety

of the Marketing representatives keep the standards of the organization as a group that influence the others one act as per them as a model

2 Future career plan

Subsequent to working around 2 months in SGH, this position presents to me a ton of information range of abilities just as the heading later on In spite of the fact that the