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REFLECTION REPORTBACHELOR OF BUSINESS ADMINISTRATION AND E-BUSINESS MANAGEMENT Topic : Understanding human resources at Century Group Joint Stock Company - CENGROUP in Ho chi Minh city

REFLECTION REPORT

BACHELOR OF BUSINESS ADMINISTRATION AND E-BUSINESS

MANAGEMENT

Topic : Understanding human resources at Century Group Joint

Stock Company - CENGROUP in Ho chi Minh city

Student:

Name

STATUTORY DECLARATION

I am LUONG HOANG TRANG , declare that this reflection report is my original work and has not been submitted to any college, university or institution for any academic award

18/12/2017

LUONG HOANG TRANG

Human resource always is a problem that any business that needs attention A business that wants to survive and grow largely depend on the ability to exploit and use effectively the resources: financial, physical facilities, intangible assets, technology, people etc these factors have intimate relationships with one another and mutural impact together In which humans are one of the indispensable resources and the most important of the business People are the elements that constitute business organization, business operation and decide the success or failure of the business Factors such as: machinery, material goods, technology can

be acquired, learned, copied, but humans can not On the other hand, the management of other resources will not be effective without good management of human resources, because finally the management activities are done by humans

So it can be confirmed that human resource has a vital role for the survival and development of enterprises

Aware of the complexity and the importance of human resources in every company

in the world and Vietnam, so I decided on the topic "Understanding human resources

at Century Group Joint Stock Company - CENGROUP in Ho chi Minh city" to do post reflection report This thesis aims to analyze the current status of human resources

at Century Group Joint Stock Company - CENGROUP and Advantages and Disadvantage of Human Resource at CENGROUP, from which to draw the experience precious lessons, to help yourself in the future and can apply the theory was taught in school into practice

Table of contect

Page 3

CHAPTER 2: Understanding Human Resource of CENGROUP in Ho Chi Minh city

10

2.1 Overview of the human resource in Ho chi Minh city 10 2.2 Overview of the human resource in Century Group Joint Stock Company

2.3 Analysis of advantages and disadvantages about the human resources of

CHAPTER 3: Comparison of critical on theory and the experience during the

September

Reflection Report

2017

Table of Figures & illustration

Figure:

Figure 1: The head office of CENGROUP in Ha Noi capital 7 Figure 2: The Symbol of System of real estate trading floors (STDA ) 9 Figure 3: Graph showing the number of staff crossing gender in Ho Chi Minh city

2016 (Unit:%)

11

Table:

Table 1: Number of employees according of the company in 2016 12

List of abbreviations

September

Reflection Report

2017

EXECUTIVE SUMARY

The core objective of the internship is to fulfill the requirement of the Bachelor Of Business Administration And E-Business Management program as prescribed by XXX An intern has to prepare reflection report at the end of the internship period but the main objective of the internship is to get the hands-on experience of the real world organization The internship was completed with the objective of getting practical knowledge in the CEN saigon real estate trading floor - S5 of CENGROUP The first responsibility I was assigned on this twenty - two week of internship period was to assist the business staff Secondly, as an intern, I realized that I was successful to gather a lot of significant learning experiences which would be helpful

in my future career The HR department and Business department of CENGROUP offered me ample space and opportunities, not only to learn but also to exhibit my skills as a member of Cengroup I could use my theoretical knowledge of Business Administration And E-Business Management in real practice while participating in many discussions I was actively involved in the department meetings where I shared my knowledge and views regarding the performance in CENGROUP

I also attempted to gather more information on basic job functions of other departments to have better understanding of the relation between them It was commendable to see how wholeheartedly they welcomed, acknowledged and appreciated new ideas and knowledge I have provided few recommendations based upon my understanding and knowledge

I successfully completed all the assigned duties and handed them over to the senior supervisor at the end of the internship I thoroughly enjoyed the challenges that came along every single day I could also bring some minor improvisation during my internship which were able to leave their marks These lessons that I have learned will be a valuable one for my future endeavors as well

Page 6

Reflection Report September 2017

Chapter 1: Description of the Organisation

1.1 organization profie of Century Group Joint Stock Company (CENGROUP)

CENGROUP was established October 15, 2002 by Decision No 0103000476 by Department of Planning and Investment of Hanoi issued on 8.20.2001 with the function: investments, mining, consulting , leasing, brokerage, marketing and real estate valuation

Initial membership is company property with Century 3 official staff and 10 collaborators at 82 Office Nguyen Chi Thanh After 15 years of operation, now CENGROUP has 7 subsidiaries, a business system includes real estate trading in Hanoi, HO CHI MINH CITY HCM and the affiliated Centre along the branch offices across the country, serving the needs of customers and become the leading property business in Vietnam

CENGROUP there are more than 60,000 customers; more than 2,500 staff members formally along thousands of collaborators, providing real estate services in diverse fields:

Investment, REAL ESTATE investment and development cooperation

-Distribution and marketing professional REAL ESTATE -Media

consultant and marketing package

-Conect network development, mentor REAL ESTATE

broker -General contractor decoration materials -Provides

asset valuation service

-Golf service providers in Vietnam

Figure 1: The head office of CENGROUP in Ha Noi capital

(srouce: https://www.cengroup.vn)

Reflection Report September 2017

1.2 Member companies of CENGROUP

Currently, CENGROUP has seven member companies, including :

1 Century group joint stock company

2 Century real estate joint stock company

3 Century valuation joint stock company

4 Rising star media joint stock company

5 Saigon cen real estate joint stock company

6 Century real estate investment & development joint stock company

7 Century real estate plus service joint stock company – Cenplus

1.3 Position of CENGROUP in Vietnam

CENGROUP is currently a member of the associations (entitled by the certificates)

- Vietnam Real Estate Association

- Vietnam Valuation Association

- Vietnam Chamber of Commerce and Industry (VCCI)

- Hanoi Young Business Association

- Founding member of Vietnam's property trading floor network

- Hanoi Real Estate Club

Associated with the development process of CENGROUP are the facts and the way business breakthrough, a pioneer in the field of business property, such as:

- Be the first enterprise in Hanoi to buy the right franchise from real estate

corporations leading the US (conglomerate Cendant)

- Be the first company to offer free services to the client brokerage Real estate

leasing

CENGROUP always wanted and constantly rise to become a powerful organization

in the field of real estate business in Vietnam

1.4 System of real estate trading floors (STDA )

Currently CENGROUP owns a special system of real estate trading floors - Real Estate Project Supermarket System STDA STDA has professional staff, salesmen and market researchers with excellent facilities, etc to serve the customers needs to learn, purchase and trade real estate

Reflection Report September 2017

From the year 2015 when the distribution unit is leading the Top 10 transaction, in typical 2016 STDA continue to take advantage of the network of nationwide REAL ESTATE shopping cart the same "Giants" to bring more impressive figures Specifically, the year 2016, reaching STDA 9,796 successful trading across the country The total value of transactions via the STDA in year of about 24,500 billion Vietnamese Dong, the total revenue of the country reached 800 billion Vietnamese Dong (75% as revenue from services, 25% from the plate REAL ESTATE business)

In the year 2016 STDA is distributor of prestige are many great options like owner: Sun Group, BIM Group, Vimefulland, Gamuda Land Vietnam, FLC Group, Hung Vuong Corp, Geleximco group, CenInvest,

In particular, the year 2016 also marks the presence of STDA nationwide with offices throughout the province into Hanoi, HO CHI MINH CITY Da Nang, Ha Long (Quang Ninh) with a strong team, professional

STDA currently has nearly 3,000 consultants and thousands official collaborators All the personnel of STDA regularly trained, skilled guides, tests and reviews from leading experts invited by the company

Figure 2: Symbol of System of real estate trading floors (STDA )

Source: Human Resource Department

Reflection Report September 2017

CHAPTER 2: Understanding Human Resource of

CENGROUP in Ho Chi Minh city

2.1 Overview of the human resource of real estate in Ho chi Minh city

In 2015 is considered the year of macroeconomic have prospered, leading to the strong recovery of the real estate market According to statistics from the Department of management and the real estate market in Vietnam, in 2015 the new established businesses in the real estate sector soared, up to 78.7% compared with the same period a year ago The staff at the company also increased 2-3 times in comparison with the year 2014

The strong increase in demand for real estate industry personnel affecting the quality

of the staff have the expertise and knowledge of the market in the sector, However, the property personnel quality is not high because this trades training facility is missing, weak The training course also bring heavy theoretical, far left Not to mention, many training establishments do not in fact, the employees just subscription, payment received The other angle, the amount of formal training personnel every year out of school very little, not enough to provide the needs of personnel from other sectors when moving horizontally Meanwhile, the real estate broker is a specialized profession, requiring people who do not have general knowledge about the industries, sectors, law, social knowledge and soft skills Above all in addition to the knowledge learned, the broker members have to regularly hone ourselves

In fact, basically the human resource for the real estate industry in our country has huge potential when the age from 20 to 35 accounted for over 50% of the total number of people in the working age Especially the new qualified human resources, especially new graduatesl groups constitute the dominant role They are also very young, aggressive, talented and trained intensively Just been facilitating business, talent will appear

Statistics on the gender of the 200 real estate companies in Ho chi Minh city , the results shown in the following chart:

Reflection Report September 2017

Figure 2: Graph showing the number of staff crossing gender in Ho Chi Minh city 2016 (Unit:%)

(Source: the Department of management and the real estate market in Vietnam)

Figures above shows the percentage of genders doing the real estate industry in

2016 is not uniform, with all the 34000 employees working in the real estate companies in Ho Chi Minh city but males have to 20000 emplyees The real estate sales in Ho Chi minh city attract to males because Males have more advancement opportunities,stand pressure and danger of more trades, this profession face a lot of difficulties and challenges Often in the industry very little, when customers look to broker which on the contrary, they must radiate away everywhere, using all methods

to reach those customers that needs attention to real estate

Reflection Report September 2017

2.2 Overview of the human resource in Century Group Joint Stock

Company - CENGROUP in Ho chi Minh city

Statistics on the gender, education level and age of the 350 employees at the

company, the results shown in the following chart:

Board of 06 04 02 University 35–40

directors

Department

Table 3: Number of employees according of the company in 2016

(Source: Statistical Report of company resources CENGROUP)

→ From the data table we find that the forces of the CEN GROUP group are mainly new graduates mostly males, the experience has not accounted for 80% of human

resources of the company but the majority are all graduated from the school in

which the University and colleges accounted for 28%- 72% respectively

CENGROUP always recruit employees with higher education levels so their lack of

experience in the industry However, the company always facilitate support for

employees of specialized courses on soft skills and expertise in professional, always closely on the ability of each employee to find out the pros and cons of staff to take

measures to effect reasonable adjustments to enhance the professional

qualifications and skills of each employee

2.3 Analysis of advantages and disadvantages about the human

resources of CENGROUP in Ho Chi Minh city:

Reflection Report September 2017

2.3.1 Advantages:

From these surveys, statistics of the HR, it can be seen that the managers in the company are the ones who have the qualifications and professional capacities Always give the correct policy to help the company constantly develop and come up

In addition, most of the company's employees are young workers are able to work fast, dynamic, passionate, high morale, not afraid of difficulties, challenges Besides the employees always have access to technical training courses of specialization, the necessary skills to be able to adapt the work and integrate with the company quickly, forming a solid foundation for the company

2.3.2 Disadvantages:

The majority of the employees are young should not have seasoned experience, yet are well equipped with the skills to work as independent working skills, teamwork, problem-solving skills, time management , ect , no patience, progressive, easy change work when other places offer higher wages and the ability to promote more quickly, does not determine the commitment with the company the personnel is not yet evenly on the education level and gender also influence to the company, can easily cause the phenomenon of shifting responsibility when there are many jobs that require precision, meticulous , highly specialized staff is not enough to complete satisfying In addition to the new staff with no experience to spend time and money

to train from the beginning When they thought the bird back to retrain an employee

to another, causing loss of time as well as affects everyone around to harmony and new employee guidelines