Capstone presentation_ Le Thi Hoang Trinh_AEnT122WSB6

CAPSTONE PROJECT CAPSTONE PROJECT AEn T122WSB 6 By Le Thi Hoang Trinh QUIZZES GROUP ESSAY Topic Some companies believe that social media marketing strategies should be prioritized In addition, social media allows businesses to improve the quality of their products effectively through the feedback received from customers’ experiences Foundations of Social Media Marketing article examines that over 15,000,000 tourist created reviews, images, and comments about every single hotel, restaurant, and h.

PROJECT

AEn-T122WSB-6

By Le Thi Hoang Trinh

QUIZZES

GROUP ESSAY

Topic: Some companies believe that social media marketing strategies should be prioritized.

In addition, social media allows businesses to improve the quality

of their products effectively through the feedback received from

customers’ experiences Foundations of Social Media Marketing

article examines that over 15,000,000 tourist-created reviews,

images, and comments about every single hotel, restaurant, and

holiday destination have been released on a reliable online forum

called Tripad.visor.com and read by a large number of travelers

(Constantinides, 2014) Therefore, it is extremely crucial for

enterprises to ensure and enhance their quality items and services

from customer’s feedback, rather than virtual images posted on

the web sites since customers might easily discover the truth by

reading several reviews on such web blogs and online forums (cited

by Constantinides, 2014) Another example that could be taken is

that by using the “best car manufacturer in 2012” award, Kia

Motors has been successful in promoting their brand ( Kia Motors

2014, as cited by Filieri, 2015) It is due to the fact that Kia Motors

allows consumers to leave comments on their websites to criticize

the quality of their products ( Kia Motors 2014, as cited by Filieri,

2015) Similarly, companies might find suitable solutions to

improve products through such customers’ feedback.

GROUP ESSAY

POSTER

TOPIC: Plastic should be banned DEBATE

INDIVIDUAL ESSAY

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