Capstone presentation Nguyen Ngoc Huong Lan AENT122WSB6 21000811

Untitled document ASSIGNMENT COVER SHEET STUDENT DETAILS Student name Nguyễn Ngọc Hương Lan Student ID number 21000811 UNIT AND TUTORIAL DETAILS Unit name Academic English Unit number AEN T122WSB 6 TutorialLecture Academic English Class day and time Monday (12 00 15 15) Thursday (8 00 11 15) Lecturer or Tutor name Gabriel Ryan ASSIGNMENT DETAILS Title Capstone Project Length Due date 1442022 Date submitted 1442022 DECLARATION I hold a copy of this assignment if the original is lost or damag.

ASSIGNMENT COVER SHEET

STUDENT DETAILS

Student name: Nguyễn Ngọc Hương Lan Student ID number: 21000811

UNIT AND TUTORIAL DETAILS

Tutorial/Lecture: Academic English Class day and time:

Monday (12:00-15:15) Thursday (8:00-11:15) Lecturer or Tutor name: Gabriel Ryan

ASSIGNMENT DETAILS

Title: Capstone Project

DECLARATION

I hold a copy of this assignment if the original is lost or damaged.

I hereby certify that no part of this assignment or product has been copied from any other student’s work or from any other source except where due acknowledgement is made in the assignment.

I hereby certify that no part of this assignment or product has been submitted by me in another

(previous or current) assessment, except where appropriately referenced, and with prior permission from the Lecturer / Tutor / Unit Coordinator for this unit.

No part of the assignment/product has been written/ produced for me by any other person except

where collaboration has been authorised by the Lecturer / Tutor /Unit Coordinator concerned.

I am aware that this work may be reproduced and submitted to plagiarism detection software programs for

the purpose of detecting possible plagiarism (which may retain a copy on its database for future plagiarism checking).

Student’s signature:

Note: An examiner or lecturer / tutor has the right to not mark this assignment if the above declaration has not

been signed.

Full name: Nguyen Ngoc Huong Lan

ID: 21000811 Class: AEN-T122WSB-6

CAPSTONE PROJECT

01

GROUP ESSAY

02

POSTER PRESENTATION

03

GROUP DEBATE

04

INDIVIDUAL ESSAY

05

TABLE OF CONTENTS

01

Topic: Due to the development and expansion of supermarkets in some countries, many small businesses are unable to compete To what extent can it be seen as a cause for concern?

GROUP ESSAY

02

       Customers' shopping experiences have altered due to the emergence of such shops and outlets, where they are pampered with fantastic options and comfort while also receiving a lower price compared to neighborhood businesses Although this reduces small enterprises' profitability, it

provides customers with many purchasing alternatives According to Michelson et al (2012), supermarkets stabilize output prices more than traditional markets and small businesses Customers have greatly profited from such advancement and change with a plethora of options There is an argument that although supermarkets have a wide variety of goods, rich sources of goods and cheaper prices, convenience stores still live well despite the domination of supermarkets There is an article stating that the traditional retail channel, including grocery stores and market stalls, still has a very persistent vitality because of its unique advantages and values Customers can easily access grocery stores to buy groceries because these stores are often located in residential areas; people can buy in small

quantities and purchase many times a day This retail model is also more responsive to user needs than supermarkets Along with that, grocers often have close relationships with customers And finally, grocery stores often use the premises of the family; the owner is also a seller, so they are not pressured for space to offer better prices to customers (Báo điện tử Tổ quốc, 2020) However, supermarkets will still be more convenient for users because they don't worry about being cut and slashed, but many people trust and feel more secure about the product, plus the variety of goods bought at the supermarket will save more time

=> Critically analize and assess arguments presented

in both scholarly and

popular texts.

3.POSTER PRESENTATION

Topic: How beneficial is it for large and small

businesses to cooperate?

=> Develop a comprehensive

understanding of the

academic research process.

4 GROUP DEBATE

Topic: Euthanasia should not be permitted

Voluntary euthanasia leads inevitably to involuntary euthanasia  

● Assisted suicide is a form of suicide on the patient and a homicide on the part of the physician Humanity is about protecting life, and this has to be principled Euthanasia can only be a natural death, not an assisted death

● The first case is those who have to live a vegetable existence; their death through the will of their relatives is to deprive them of the right to life, a fundamental right that the law of any country protects I don't know if a single study can prove that plant people have no inner consciousness left

in them or if science can only prove that they have lost their minds—awareness of the outside world There have been cases where some people who lived a vegetable existence suddenly

recovered consciousness after many years Therefore, injecting them to die is an inhuman act, more

or less

● The second case is people with incurable diseases that science “cannot help” whether they agree or ask a doctor for help to die should also be reviewed right under the lens of science In extreme pain, patients often fall into a state of distraught, no longer lucid enough, and unable to control their thoughts, so they cannot see their decision as wise So is it inhumane to kill them?

Euthanasia is the intentional killing  The third reason of euthanasia is that this method is intentional killing

In our country in general and Asian countries in particular, this is strongly opposed because human life is very precious and a blessing to

be born Many people with bad purposes will rely on some doctors and these doctors can say something that effect on patients and you know, victims on end-stage are sometimes or even always having unstable mental health…This leads to the unethical interests of the murderers surrounding that patients

=> Formulate coherent arguments and present evidence based on analysis of information to

develop and support a position.

5 INDIVIDUAL ESSAY

Topic: How beneficial is it for large and small

businesses to cooperate?

A company's reputation significantly impacts purchase decisions in various business markets, which differs from the brand's image's more specific product-related influence It was common for the two

companies to cooperate to attract more customers and increase their reputation For instance, Casper is an online mattress and bedding retailer specializing in selling mattresses in a box Casper mattress unpacking videos like this have gone viral on YouTube Still, despite the company's 100-day return guarantee, some customers may be hesitant

to buy a mattress without first trying it out West Elm is a high-end furniture retailer Casper and West Elm collaborated so that customers could test out the comfortable bed before buying it, and West Elm could promote its stylish bedroom furnishings This is another example of a co-branding collaboration that benefits both parties After all, Casper doesn't sell furniture, and West Elm doesn't sell mattresses, which helps both businesses appeal to a broader audience It also allows customers

to try out mattresses before purchasing them and experience what it's like to sleep in a bed frame. 

REFERENCING - APA7

• Blog.hubspot.com Retrieved 30 March 2022, from

https://blog.hubspot.com/marketing/best-cobranding-partnerships

• Bộ Công Thương Việt Nam Moit.gov.vn (2021) Retrieved 10 April 2022, from

https://moit.gov.vn/tin-tuc/bao-chi-voi-nganh-cong-thuong/mua-sam-qua-mang-thoi-dich-benh-covid-19-tien-loi-ma-cung-da.html

• Child, J., Faulkner, D., & Tallman, S (2005) Alliance performance Cooperative Strategy, 382-398

https://doi.org/10.1093/acprof:oso/9780199266241.003.0017

• Cretu, A., & Brodie, R (2007) The influence of brand image and company reputation where

manufacturers market to small firms: A customer value perspective Industrial Marketing

Management, 36(2), 230-240 https://doi.org/10.1016/j.indmarman.2005.08.013.

• MOD signs new partnering arrangement with Leonardo Helicopters UK GOV.UK (2016) Retrieved

10 April 2022, from

https://www.gov.uk/government/news/mod-signs-new-partnering-arrangement-with-leonardo-helicop ters-uk

• Thorelli, H (1986) Networks: Between markets and hierarchies Strategic Management Journal,

7(1), 37-51 https://doi.org/10.1002/smj.4250070105.

• Wollebaek, D., & Selle, P (2002) Does Participation in Voluntary Associations Contribute to Social

Capital? The Impact of Intensity, Scope, and Type Nonprofit And Voluntary Sector Quarterly, 31(1),

32-61 https://doi.org/10.1177/0899764002311002

=> Use sources to support an argument as well as avoid plagiarism in writing  Write an academic essay using appropriate academic writing style, citations, and a reference list based on APA 7 format.

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