Tài liệu Module 1: Introduction to Microsoft bCentral ppt

Contents Overview 1 E-Commerce with Microsoft bCentral 2 Services in Microsoft bCentral 4 Components of E-Commerce Web Sites 6 Methods of Implementing Security on Review 11 Module

Contents

Overview 1

E-Commerce with Microsoft bCentral 2

Services in Microsoft bCentral 4

Components of E-Commerce Web Sites 6

Methods of Implementing Security on

Review 11

Module 1: Introduction

to Microsoft bCentral

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Development Lead: P.M Murali (NIIT)

Instructional Designers: Sangeeta Nair (NIIT), Vijayalakshmi Narayanaswamy, (NIIT)

Technical Contributors: Scott Swigart (3 Leaf Solutions, LLC); Gary Gumbiner (Great Barrier Technologies)

Program Manager: Steve Merrill

Graphic Artist: Scott Serna

Editing Manager: Lynette Skinner

Editor: Dennis Rea

Copy Editor: Ed Casper (S&T Consulting)

Publications Manager: Miracle Davis

Test Manager: Eric Myers

CD Build Specialist: Jenny Boe; Eric Wagoner

Production Coordinator: Marlene Lambert (Online Training Solutions, Inc.); Susie Bayers (Online Training Solutions, Inc.)

Manufacturing Manager: Bo Galford

Manufacturing Support: Laura King

General Manager: Robert Stewart

Instructor Notes

This module introduces students to Microsoft® bCentral™ and the services in the bCentral portal The module also describes the features of a typical e-commerce Web site, and briefly discusses the various security aspects of an

ideal e-commerce Web site

After completing this module, students will be able to:

! Describe the benefits offered by Microsoft bCentral

! Identify the services in bCentral and their uses

! Describe the components of an e-commerce Web site

! Explain the methods of implementing security on e-commerce Web sites

Materials and Preparation

This section provides the materials and preparation tasks that you need to teach this module

Required Materials

To teach this module, you need the following materials:

! Microsoft PowerPoint® file 1933A_01.ppt

! Module 1, “Introduction to Microsoft bCentral”

Preparation Tasks

To prepare for this module, you should read all of the materials for this module

Presentation:

50 Minutes

Lab:

00 Minutes

Module Strategy

Use the following strategies to present this module:

! E-Commerce with Microsoft bCentral First, discuss the general concept of e-commerce Then, explain the need for e-commerce in today’s marketplace and describe how bCentral helps companies to establish their online businesses

! Services in Microsoft bCentral Explain the concept of a Web service, and how the various services offered

by Microsoft bCentral help businesses to design, create, promote, and manage their e-commerce Web sites

! Components of E-Commerce Web Sites Visit the site specified in the topic, and use this site as an example when explaining the various features of an e-commerce Web site that are discussed in the topic

! Methods of Implementing Security on bCentral Web Sites Explain the need for security on an e-commerce Web site Then, explain the protocols that are required to maintain security during business transactions Finally, explain the various methods of implementing security on an e-commerce Web site

# Overview

! E-Commerce with Microsoft bCentral

! Services in Microsoft bCentral

! Components of E-Commerce Web Sites

! Methods of Implementing Security on bCentral Web Sites

In an era of rapidly evolving information technology, even the most complex and time-consuming tasks can now be done within a fraction of a second The latest trend in the field of information technology is the concept of e-commerce, where the speed and convenience of information technology are applied in the business marketplace

In recent years there has been a phenomenal increase in the number of online businesses operating over the World Wide Web As electronic markets gradually replace traditional markets, e-commerce has made it possible for even the smallest enterprises to do business over the Web and reach out to customers worldwide

Various Web-based services are available over the Internet that enable new online businesses to design, create, customize, host, promote, and manage e-commerce Web sites suited to their business requirements

After completing this module, you will be able to:

! Describe the benefits offered by Microsoft® bCentral™

! Identify the services in bCentral and their uses

! Describe the components of an e-commerce Web site

! Explain the methods of implementing security in e-commerce sites

Topic Objective

To provide an overview of

the module topics and

objectives

Lead-in

In this module, you will learn

about the general concept of

e-commerce and the various

features of a typical

e-commerce Web site

E-Commerce with Microsoft bCentral

! E-commerce is the electronic exchange of products, services, and information over the Internet

! The Microsoft bCentral portal enables merchants to set

up e-commerce Web sites

! The bCentral portal enables online businesses to

The success of a business depends on how effectively its products and services are advertised and marketed to customers Many businesses wish to establish a global presence in order to reach the greatest number of potential customers worldwide In today’s business scenario, e-commerce is one solution that can help a business to achieve this aim

A typical e-commerce Web site should have a user-friendly design and should deliver the ordered product, service, or information to the consumer with minimal wait time The site should also be secure from unwanted intruders—all information regarding the company, its customers, and business transactions should be kept confidential and shared only with the authorized e-partners Microsoft offers a portal called bCentralthat helps owners of small and medium-size businesses to create, promote, and manage business-to business or business-to-consumer Web sites The bCentral Web service enables online businesses to reflect the real-world shopping experience in the form of electronic malls and virtual storefronts Site visitors can choose from a variety

of products and services listed in a Web catalog, and purchase them online by using credit cards

Microsoft bCentral ensures security during online transactions Payment details such as credit card or check numbers, and personal details such as addresses and telephone numbers, are kept confidential This helps a business to maintain

a relationship of trust with its customers

Topic Objective

To define e-commerce

Lead-in

E-commerce is a business

solution that allows you to

perform transactions online

and expand your business

worldwide

By using bCentral, online businesses can:

! Exchange products, services, and information instantaneously with customers or other companies, significantly reducing communication time

! Eliminate paperwork, because business procedures are now implemented online

! Advertise products and services to a global market

Services in Microsoft bCentral

! Allow users to create, build, promote, and manage Web sites easily

! Include the following:

to chosen sites

site on search engines

Microsoft bCentral is a collection of services that enable businesses to create a professional-looking Web site, host the site on the Internet, promote the site to a target audience, and maintain the site efficiently

The following benefits are offered by bCentral:

! Create a Web site Microsoft bCentral services help you to create and build a Web site to establish your online business You can also use bCentral services to customize your Web site according to your specific business requirements

! Promote a Web site Microsoft bCentral services enable you to increase the presence of your business on the Internet You can register your Web site with a range of search engines and directories, advertise your business worldwide, and send announcements and offers to customers through e-mail

! Manage an online business efficiently Microsoft bCentral services allow you to access information that will help you to manage your business more effectively Microsoft bCentral provides many additional services through its affiliates For example, bCentral links you to MSN® Hotmail® for free Web-based e-mail

Topic Objective

To identify the various

services offered by

Microsoft bCentral for

creating, promoting, and

maintaining e-commerce

Web sites

Lead-in

Microsoft bCentral is a

collection of Web services

that help businesses to

create, promote, and

manage Web sites with

great ease and

convenience

The major services offered by Microsoft bCentral are described in the following table

BCentral service Use

business-specific requirements

engines and directories of your choice

sites of your choice

sends messages to list members, manages mailing lists, and provides demographic data on your visitors

various search engines

Delivery Tip

Access the

www.bCentral.com site and

inform the students that this

is the home page of the

Microsoft bCentral portal

Take the students on a

quick tour of the site At this

stage, do not sign up for any

service Point out the three

links: Start, Market, and

Manage Click the Start

link Emphasize that the Site

Manager service mentioned

on the Start Online page

helps users to create a site

Go back to the home page,

and then click the Market

link Point out that the

services in the bCentral

Traffic Builder mentioned on

the Marketing Your

Business page include

SubmitIt! and Banner

Network, which help in site

promotion Go back to the

home page, and then click

the Manage link Draw

attention to some of the

services listed on the

Manage More Efficiently

page You can also show

the students some of the

links and services

mentioned on the home

page itself

Components of E-Commerce Web Sites

! Electronic catalog - list of products and services

! Shopping cart - collection of items chosen for purchase

! Registering shoppers - shopper profiles

! Flexible payment mode - online (credit card) and offline (check or cash)

! Security - authentication of customers

An ideal e-commerce Web site should follow certain basic design considerations when it is created Adherence to design standards ensures that the Web site is:

! Easy to read and understand

! Visually appealing

! Simple to navigate

! Fast-loading

! Error-free (no broken links, misspellings, or inaccuracy in data)

! Complete with all relevant information

Web sites built by using bCentral services conform to the above design standards, thus helping to draw more visitors

The basic components of a typical e-commerce Web site are discussed in the following sections

Electronic catalog

Just as in brick-and-mortar business, online businesses also need to implement product and service catalogs on their sites The only difference is that the catalog of an online business will be in an electronic form

The electronic catalog enables site visitors to either browse through the available items, or instantaneously check the availability of a particular item in the catalog A feature like this ensures a higher level of customer satisfaction as compared to normal brick-and-mortar business

Topic Objective

To identify various

components of a typical

e-commerce Web site

Lead-in

A typical e-commerce Web

site consists of a few basic

components, each of which

is discussed in this topic

Electronic catalogs should have certain added built-in features, such as advanced search capabilities that help site visitors to quickly search the catalog for desired items The catalogs should display the products and services offered

by the companies in a clear and easy-to-search format An online catalog can also be used to promote special sales and product offers

Shopping cart

In a typical brick-and-mortar store, such as a supermarket, customers place the items they wish to purchase in a shopping cart In an online virtual storefront, site visitors can similarly place all of the items they wish to purchase in an electronic shopping cart

An e-commerce Web site that offers products and services needs to provide an electronic shopping cart where shoppers can place the items that they have selected to purchase The electronic shopping cart should allow shoppers to both add and remove items The shopping cart feature should also indicate the quantity of items being purchased and the per-unit cost of the items placed in the cart

Registering shoppers

Another feature of typical brick-and-mortar stores that has been extended to online businesses is recognition of regular customers Just as a neighborhood grocer recognizes regular customers and gives them special prices, online businesses also maintain a record of site visitors and their purchase details, and reward loyal customers with special offers and discounts Maintaining a “user profile” of site visitors facilitates communication between a company and its customers User profiles also enable a company to monitor customer traffic patterns and site usage

E-commerce Web sites created by using bCentral register site visitors when they make a purchase at the site All of the information provided by visitors— such as name, address, e-mail address, payment details, and areas of interest— are stored in a database Therefore, the company can modify its Web site to suit customer preferences

A customer’s e-mail address can be used to implement personal notification services

The company can keep a record of the various items bought by a particular customer on previous occasions This makes it possible for the company to make personalized recommendations to customers based on their prior purchases

Finally, registering site visitors enables the company to provide shoppers with receipts, resolve customer queries, provide information on the latest products and services, and announce changes to the Web site

Flexible payment mode

E-commerce businesses need to be flexible in terms of customer payment options E-commerce sites created by using bCentral support both online payment through credit cards and offline payment by check or cash

Note