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Public limited company • What Does Public Limited Company - PLC Mean.. • Investopedia explains Public Limited Company - PLC A limited company grants limited liability to its owners and m

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How to write a leaflet/ brochure

Group discussion:

• What’s the content of the leaflet?

• What about the style? Language? Colour?

Design?

• Summarize the main points

5

Leaflets

• Write at least 3 paragraphs:

Introduction/ main body/ conclusion

• In the main body, you can use headings &

bullets

Business letters

1 Is it organized well? Does each paragraph contain a topic sentence? Are ideas presented in a logical

order?

2 Is it clear? Does it use plain English? Does it use

specific words and concrete nouns?

3 Is it concise? Does it use active verbs and strong

words? Does it include only what the reader needs to know?

4 Is it accurate? Is all information correct? Does it use proper grammar, spelling, and punctuation?

5 Is it courteous and friendly? Do I use positive

expressions? Is the tone appropriate?

Quiz of business letter

1 Just as Rd is short for , St and Sq are short for _ and _

2 12/7/99 means _, 1999 in Britain but it

means _, 1999 in America

3 # 24 in the USA and No 24 in Britain both mean

_

4 On an envelope c/o means _ and Attn

means that the letter is for the _ of a

particular person

Quiz of business letter 2

5 In a report or text book e.g means i.e or ie means and etc or etc stands for

6 A British firm’s name may be followed by the

abbreviation plc or PLC (short for ); Ltd ( ) or & Co ( )

7 An American firm’s name may be followed by Corp ( ); or Inc.( )

8 If you buy sth by mail order, the price may not

included p &p ( ); & VAT

( )

Quiz of business letter 3

9 At the end of a business letter, you may see the

abbreviations c.c ( ), enc Or encl ( _) but only an informal letter would have a P.S ( )

10 What do these abbreviation stand for?

@ ¥ 3000 ea. ,

© Cambridge University Press 1996: _ Apple® Macintosh™ : _

WYSIWYG ( )

Public limited company

• What Does Public Limited Company - PLC Mean?

The standard legal designation of a company which has offered shares to the general

public and has limited liability A Public Limited Company's stock can be acquired by

anyone and holders are only limited to potentially lose the amount paid for the shares It

is a legal form more commonly used in the U.K Two or more people are required to form such a company, assuming it has a lawful purpose.

• Investopedia explains Public Limited Company - PLC

A limited company grants limited liability to its owners and management Being a public company allows a firm to sell shares to investors this is benificial in raising capital Only Public Limited Companies may be listed on the London Stock Exchange and will have the suffix PLC on their ticker symbol For example, British Petroleum has the ticker BP PLC Other requirements include: It must be registered as a public company, it must have at least £50.000 or ¬65,000 of authorized share capital.

A company whose securities are traded on a stock exchange and can be bought and sold by anyone Public companies are strictly regulated, and

are required by law to publish their complete and true financial position so

that investors can determine the true worth of its stock ( shares ) Also called publicly held company Public limited company and its abbreviation Plc are commonly used in the UK in the way that corporation and Inc is used in the United States

Company Name Street Address City, State Zip Phone, fax

Today’s date Recipient’s name

ABC/ def

1

2 3

4

5 6

7 8

9

10

11

1 In a formal letter, where should the date go?

a At the top right-hand corner of the page, under

your address

b At the top right-hand corner of the page, above

your address

c At the bottom left of the page

d At the bottom right of the page

2 Which beginning does NOT go with a letter that

ends with “Yours faithfully”?

b Dear Ms Alder d To Whom It May concern

19

To: Ms Sally Smith, Manager

To: Ms Sally Smith

Manager, Retail Sales

Short name, same one line Long name, should be

separate line

- Street, Road, Avenue: No abbreviation words

- 5 lines from date

- Refers to person/ specific item/ subject of letter

Attention: Accounts Receivable

Attn: John Doe

Re: Purchase Order A-1234 dated August 3, 19_

Re: XYZ Project

You have addressed person by name

Dear Sir or Madam:

Letter of application

Letter of request

Letter of apology

Letter of complaint

Dear Mrs Pemberton,

Thank you for your recent order I am pleased to inform you that the items you ordered are now available Please call the store as soon as you get this letter

We will hold the items until June 3rd However, if we do not hear from you

before then, we have to send them back to the supplier Normally, we hold items for just fourteen days, but since you are a regular customer, we are

giving you a special extension

Thank you, as always, for shopping at Paper & Pens.

Sincerely,

Cythia Knowles,

A letter of application contains

1 Where you got information to make

application

2 Inquiries about things you are applying for

3 Your personal interests & professional

experience that may make your application successful (include qualifications)

CANTEEN ASSISTANT

A reliable, hard-working person, preferably with cooking experience is required to assist in the canteen of our modern expanding factory

Hours will be 8:30 am- 2pm Monday – Friday

We offer excellent wages and good working

condition

SIFAM Please write or telephone

Personnel Manager SIFAMWoodland Road TorquayTel: 63822 (9am – 5pm)

Application letter: language

I’d like to apply for…

Job:

… the job/ post/ position advertised in…

I saw advertised in…I’ve seen in the …

….bursary/ scholarship

….course/ cultural exchange

Application letter: language

Experience:

(recent)

For the last…I have been…

I have been …since…

Application letter: language

Interests:

I am very interested in…(V-ing)

I am rather keen on…(V-ing)

One of the reasons I am applying is that…

One of my reasons for applying is that…

Sample of Application letter

10 Rowley Road,

Chelston, Torquay

Letter of request

You have received a new Autumn catalogue and would like to order

100 A4-size Mini-grip plastic bags You enclose a $11.80 cheque.

Begin with:

46, Manor Way

Warwick, Warwickshire, CV14 5BS The sales manager,

Transatlantic plastics Ltd.,

Ventnor,

Isle of Wight

28 th October, 19_ Dear Sir,

………

………

Could you (possibly) send me…

I’d like you to…

I’d be grateful if you could/ would…

Would it be possible for you to send/ sell…

I’d like to order….from you/ from your company.

2 nd request: - also/ Could you also please send me/ deliver… to me…

Payment:

I enclose/ include a cheque for $ / money order for $ / a postal order for $

Letter of request

46, Manor Way

Warwick, Warwickshire, CV14 5BS The sales manager,

Transatlantic plastics Ltd.,

Ventnor,

Isle of Wight

28 th October, 19_ Dear Sir,

Thank you for the new Autumn catalogue received the other day I would like to order the following items from it: 100 A4-size Mini-grip plastic bags

I enclose a cheque for the sum of $11.80 to cover the cost of the items and

postage and packing.

I would also be grateful if you could send me a new catalogue every year.

Yours faithfully,

Robin Hopwood

Robin Hopwood

Group Publishing Director

Jane’s Navy International Magazine

HIS Jane’s Corporation

Leicestershire

LEI 6 9EF, UK

Dear Sir or Madam:

I have assessed to HIS Jane’s official website and found a lot of useful information your company provides, especially Jane’s Navy International Magazine.

I have also received your weekly news from navy forces all over the world I like them very much

I would like to order a yearly Jane’s Navy International issues from your company from December this year I enclose a cheque of $180.000 according to the price on the website.

I would be grateful if you could send me the December issue soon.

Yours sincerely,

Hai Nguyen Thanh

Apology to customer

Dear name:

Yes, you are right We made a mistake.

You were overcharged on invoice A-123 by $50.21 We have credited your account for this amount, and a corrected statement is attached for your records.

Thanks for bringing this to our attention.

Sincerely,

You bought 3 packets of taco shells from Juan’s grocery store for your daughter’s 8th birthday When you opened, all of them were broken Write a letter to the company and ask for

refund

12 Singlewell Road Northfleet, NY 22109 Juan’s Taco Co

Dear Sirs,

I recently bought three packages of Juan’s taco shells from your local grocery store I had bought (1)……… party She loves (2)…… , and I had promised (3)……… her birthday party However, when I opened (4)………., I found every single taco shell (5)……… It was too late (6)………, so instead of (7)……… , we had to order pizza My daughter was (8)………., and her birthday party was ruined I would like to

receive (9)………

Sincerely,

Mark Martin

birthday party However, when I opened the packets to

prepare her birthday meal, I found every single taco shell in all three packets to be broken It was too late to go out to buy

new shells, so instead of serving the tacos that I had

promised, we had to order pizza My daughter was terribly

upset, and her birthday party was ruined I would like to

receive a full refund of the money I paid for the broken shells Sincerely,

Mark Martin

Dear Mr Brown,

Thank you very much for your order.

Unfortunately, in common with other suppliers, our price have risen since you place an order with us two years ago, but you will be

please hear that we will supply your current order at the old price.

I enclose our new catalog and price lists, which contain several excited new products and our latest prices.

I will keep you fully inform about the progress of your order If you

would like to get touch with me urgently, our new fax number is

998321, you may prefer to phone me.

Yours sincerely,

A.Burke

Sales Director

Find 8 mistakes

copy of the receipt and you could be reached during working hours.

Letter of complaint Dear Manager,

Re: FAULTY TELEVISION CABINET

I am unhappy with the quality of a television cabinet I bought at 15 Hoang Hoa Tham street on Nov 15 th and I am writing to seek a remedy.

The cabinet doors do not open and shut properly and the stain on the cabinet is

unven, with one half is darker than the other The cabinet was delivered on Nov

16 th and I noticed this problem as soon as I unpacked it from the box.

I feel this is not of acceptable quality and it does not match the sample cabinet I was shown at the store I would like you to replace it with one of the same quality as the sample and arrange the return of the faulty cabinet at no cost.

I have attached a photocopy of my receipt as proof of purchase.

I would like to have this problem solved quickly If you do not hear from you, I would consider lodging a formal complaint.

I can be contacted during working hours to discuss further this problem.

Yours sincerely,

Nguyen van A

14 Green Lane

Hartley Wessex WE2 7HE March 3rd, 2005

I recently bought a programmable CD player at the Hartley branch of Audios Etc Your company was

recommended to me by several of my acquaintances Therefore, although it was the first time I had

visited one of your stores, I was sure you were a trustworthy company

When the CD player was delivered to my house, I found that the player was the wrong color I asked for black; however, the player that was delivered was red I telephoned the Hartley branch, and a very

friendly clerk arranged for it to be changed This time the programming function did not work Again, the store changed it Yet again there was a problem There was a big scratch on the paintwork I had been led to believe that Audios Etc was a reliable company This experience has proven the opposite to be true I would therefore like to formally register my dissatisfaction and demand a refund Please find

enclosed a completed customer complaint form.

Yours faithfully,

Matt Greer

- Readers: Who is reader? why do they need

it? How will they use it?

- Bigger picture: why is it important to

organization? Who else can use it?

- Research: Library, websites, colleagues

points

Does organization make sense ?

Objective? Professional? energetic ?

4 Refine

- Clear words (appropriate terms)

- Smooth sentences

- Correct (no grammar errors, punctuation, mechanics, spelling

- Reader-friendly design (headings, graphics, consistent system)

REPORT ON THE PREVENTION OF WASTEFUL USE OF STATIONERY AND REPROGRAPHIC SERVICES

1.0 INTRODUCTION

On Tuesday 28 July you asked me to investigate the current wasteful use of stationery in the

department and to suggest ways in which it might be more economically used in the future My report

was to be submitted to you by Friday 14 August 2000.

2.0 FINDINGS

2.1 Stationery Use Investigated

The range of the departmental stationery investigated comprised: headed letter and memoranda notepaper, fanfold, tractor-fed printer paper, cut-sheet printer and photocopying paper, fax paper and the range of envelopes in use.

2.2 Stationery Associated with Correspondence/Internal Mail

The suspected increase in wasteful practices was confirmed upon investigation I spoke to executive staff who confirmed that, despite our extensive use of

WP drafting, a significant proportion of ostensible final copies were being returned because of errors still present.

Observation and discussion with secretarial staff confirmed that clerical and executive staff in

particular are using printed stationery and unused envelopes on occasion as message pads.

Regarding envelopes, white ones are being used where manilla would serve, and much more confidential internal mail is being sent in sealed envelopes No member of staff appears to be re-using envelopes Also, despite the introduction of the LAN, staff are still distributing paper-based memoranda and attached copy files when multiple distribution could be achieved through the network with commensurate cost-saving on photocopying.

2.3 Photocopying Practices

The departmental copier is in need of servicing and staff are wasting extensive amounts of copy

paper as a result of a fault which creases paper.

Furthermore, departmental staff continue to use our three single-sheet copiers for batch copying instead of the much cheaper departmental and company systems copiers, despite regular requests not to do so.

2.4 Increase in Stationery Costs

I analysed the cost of departmental stationery, comparing this year’s second quarter with the first,

and this year’s consumption to date against last year’s.

The stationery bill for the second quarter of this year is 30% higher than for the first quarter (Jan-March: £621.50; April-June: £807.95).Allowing for increase

in price, the department’s stationery bill for this year to date against an equivalent period last year is some 18% higher - £1731.01compared with

£1419.42 last year This increase does not appear to be justified by an equivalent increase in the output of the department Moreover, the rate of increase is rising.

3.0 CONCLUSIONS AND RECOMMENDATIONS

The investigation I have made do justify the concern expressed about excessive waste of office

stationery and reprographic services and its impact on departmental running costs.

The increase in careless use of stationery is not confined to one section but is to be found, in different forms throughout the department If action is not taken immediately the department is unlikely to keep within its administration budget.

I should therefore like to recommend the following information for your consideration: