After studying this chapter you will be able to understand: Why study organizational behavior (OB)? What is effective OB: two approaches OB and management what you will explore in this book?
Trang 12 Exploring the Landscape of OB
Neubert & Dyck’s Organizational
Behavior
Trang 4Scientific Management Era
Trang 5Human Relations Era
Trang 8Sustainability Era
What is the Sustainability Era?
Profitability and Progress versus Damage to Future Generations
Three Major Issues Faced By Organizations Today
Quality of Life
Sense of Community
Trang 9OB as a Science
Identify a Question, Theory and Hypotheses
Conduct a MetaAnalysis
Identify, Measure and Analyze Association of Variables
Research in OB: Conventional and Sustainable Approaches
Trang 10Question, Theory, Hypotheses and Analysis
Trang 11Identify, Measure, Analyze and Research in OB
Trang 17Natural Environment and Sustainability
Trang 19Globalization and MNCs
What is Globalization
Why is Globalization Important for Organizations Today?
What is a MNC?
Opportunities and Challenges for MNCs
Cultural Differences: Conventional OB Versus Sustainable OB
Trang 20Centrism and Hofstede’s Model of Culture
Trang 21Copyright ©2014 John Wiley & Sons, Inc.