Practical Exercises on Trade Map Bài Tập Trademap

Practical Exercises on Trade MapSELECTING PRODUCTS Select two export products that you want to analyse – to familiarise yourself with the product selection search engine Product 2: Pepp

Practical Exercises on Trade Map

SELECTING PRODUCTS

Select two export products that you want to analyse – to familiarise yourself with the product

selection search engine

Product 2: Pepper of the genus Piper crushed or ground 6-digit HS Code: 090412

Note: Login to Trade Map On the main selection menu, click on the search box next to “Product” As you do this, a drop down

menu appears Type the name of the product in the search box As you start typing the name of the product, Trade Map searches for the word you have entered in the text describing each code You can scroll down to view them all Once you see the appropriate definition, click on it to select it If you want to delete the product you have selected, click on Remember to keep the search words you use short and simple and if you can not find a product, try to think of how else it could be described The code description does not always match the common name of the product For example, if you are looking for “raisins” the code is “080620 dried grapes” If you had entered “raisin”, Trade Map would have found

“jacks and hoists of a kind used for raising vehicles” So you would need to try again calling the raisin differently

Always be careful not to make any spelling or typing errors when entering the word!

ANALYSING IMPORT MARKETS AND ASSESSING

COMPETITION - with Trade Indicators

2 Analyse the importing markets for one of the products you selected in question 1:

100640 - Broken rice

2.1 How much in total of this product is imported in the world?

US$ 2.429.155 USD thousand

Quantity: 6.114.701 tons/units

Note: Select the product for which you want to do market research Select “Imports” and click on Trade Indicators.

2.2 Which three countries are the largest importers of the product?

Country 1: Senegal

Country 2: China

Country 3: Ghana

Value in US$: 474.856.000 Value in US$: 258.953.000 Value in US$: 247.605.000

2.3 Have imports by country 1 grown or declined in the last 5 years?

In quantity: 3%

2.4 Is there a difference between country 1’s growth rate in value and growth rate in quantity? Explain

what this difference could mean.

Yes, there is There is an increase in price.

2.5 What average unit value was paid for the product by country 1, 2 and 3?

Country 1: Senegal

Country 2: China

Country 3: Ghana

Value in US$: 373 per ton/unit Value in US$: 395 per ton/unit Value in US$: 514 per ton/unit

Note: This average value is calculated simply by dividing the total value by the total number of tons or units.

2.6 What share of world total imports do countries 1, 2 and 3 make up together? 40.4 %

2.7 Do you think this indicates that the world demand for this product is concentrated?

Yes, I do Because the total import quantity of the three countries accounted for over 40% of the world total import quantity This is a relatively large percentage, so the world demand for this product is concentrated.

2.8 Is your own country an exporter of this product? Yes

Note: To easily find your country among all countries listed, click twice on the title of the column entitled “Importers” The

list of countries will no longer be sorted by “Value imported in 2018” It will be sorted alphabetically Click on the numbers located on the top right of the table, below “rows per page”, to browse through the list Once you have found the answer to this question, click on the title “Value imported in 2018” to sort data again.

2.9 From where does country 1 import? (list the top 5 supplying countries)

Note: Click on the name of country 1 - underlined in blue

Senegal imports from India, Thailand, Brazil, Pakistan, Argentia.

2.11 If yes, what is your country’s ranking in world exports of this product?

Rank 3

Note: Don’t forget that if your country is not listed on the first page, you can click on the numbers “1 2 3 4…”

underlined on the top right hand side of the table.

2.12 Looking at the supplying countries of country 1, which countries do you consider to be competing

for a greater market share? Why so?

Brazil and Pakistan are competing for a greater market share Because Brazil's market share increased from 4.8 to 10.6 and Pakistan’s market share increased from 1.1% to 6.9% Opposite, India’s market share decreased from 58.9% to 55.4%, Thailand from 23.6% to 20.5%, Argentina from 1.8% to 1.6%.

Note: Take a look at the Trade Indicators Which countries demonstrate both strong growth rates in quantity and low growth

rates in terms of value? Which countries show a decline in growth rates in value for the previous year? Do not hesitate

to ask the trainer’s help to answer this question.

- with Time Series

2.13 Trade Map allows you to look at “Time Series” data and growth trends Go to the “Times Series” data

table, still for the same product and look at the imports of country 1 How have they evolved over the last 5 years?

Note: Go back to the list of importers for the selected product by selecting “All” countries in the secondary selection menu.

Select “Time Series” under “other criteria” in the secondary selection menu The new page will feature “List of importers for the selected product”.

Note: Please note that not all countries have reported their data for 2018 yet, and may be listed at the end of the table

However, you can sort the countries in this table by any year desired by clicking on the “Imported value” for any given year.

In value: increase 62,783 USD thousand

In quatity:

3 You can use Trade Map to identify potential markets Choose three importing country markets that could be interesting for your selected product.

Note: Analyse the data in the table “List of importers for the selected product in 2018” paying special attention to the indicators listed in the table below Do not choose these markets only on the basis of the size of the importing market and dynamism, or because the country selected already exports to those current markets but take also into account other parameters such proximity, cultural similarities, trends etc Don’t hesitate to adapt the table to your needs and add other indicators.

Target

Country

Value Imported (million $)

Unit Value (US$/unit)

World Market Share (%)

Annual Growth Rate

in value 2014-18 (%)

Annual Growth Rate in quantity 2014-18 (%)

Other criteria ( Consumption, Distance, Cultural etc)

A Chile 13,993 451 0.6 10 10 Concentration: 0.77 Average distance: 1654

kms

B Italy 12,151 602 0.5 14 7 Concentration: 0.13 Average distance: 3671

kms

C

United

Arab

Emirates 5,244 545 0.2 23 14

Concentration: 0.39 Average distance: 4269 kms

Comments:

-Value > quantity => price increase => potential markets

MARKET ACCESS

4 Identify the tariffs and regulations for the three import markets you identified in

question 3.

Note: Click on the corresponding “Tariff equivalent ad valorem applied by the country” underlined in blue in the last column

for country A, B and C.

Tariffs and regulations:

Country A: 3.5% (Chile)

Country B: 8.9% (Italy)

Country C: 0% ( United Arab Emirates )

Would your choice of market change in light of this information?

Yes, because the import is so much in the tariff If the tariff is too high, it is difficult for the exporter or it is not possible to profit from the increase in cost and the selling output is not high due to high import prices The goods cannot compete with domestic products However, countries with too many laws will find it very difficult to import.

BEYOND THE HARMONISED SYSTEM

5 Analyse product trade flows at the National Tariff Line codes (8, 10 and 12 digits)

5.1 What tariff line codes does the United States have for imports of mangoes (i.e HS code

080450)

Note: Click on “Selection Menu”, located on the top left of the screen, next to “Home” Type the word “mangoe” or the HS code

“080450” in the “product” search bar Click and select the relevant 6 digit product description Select “Imports” and submit as “Trade Indicators” Click on in the first column to access data at the National Tariff Line level for the United States for that specific product.

Note: Trade Map will now show the “List of products at tariff line level imported by United States of America in 2018”.

The Product labels will have 10 digit figures associated with most of them.

First code at the tariff line level (10 digit): 0804504055

Second code at the tariff line level (10 digit): 0804506055

5.2 What is the main difference between these product codes?

Note: Compare the dates of entry for both categories mentioned in the description

4 last number

0804504055 – from september 1 in any year

0804506055 – from june 1 to gugust 31 of the following year

5.3 Identify the top three supplying markets to the USA for the product code “0804504040” in

2017.

No data found.

Country 1 _ ; Imported value : in USD thousand

Country 2 _ ; Imported value : in USD thousand

Country 3 _ ; Imported value : in USD thousand

6 Analyse product trade flows at the tariff line level for a country

6.1 For a country like France, what are the product codes at the tariff line level for exports of

“perfumes and toilet waters” (i.e HS code 330300)?

Note: Go back to the Main Selection Menu Select exports and enter product code 330300 in the product search box Submit with

“Trade Indicators” Trade Map should now show the list of importing markets for the “perfumes and toilet waters”.

Note: To access information at the national tariff line for France, click on in the first column for that specific product.

First code at the tariff line level (8 digit): 33030090

Second code at the tariff line level (8 digit): 33030010

6.2 What is the main difference between these two product codes?

33030090 - Toilet waters (excl aftershave lotions, deodorants and hair lotions)

33030010 - Perfumes (excl aftershave lotions and personal deodorants)

6.3 Identify the top three importing markets for “Toilet Waters” exported by France.

Country 1: Germany ; Imported value : 564,074 in USD thousand

Country 2: United States of America; Imported value : 560,935 in USD thousand

Country 3: Spain ; Imported value : 403,611 in USD thousand

ANALYSING EXPORT FLOWS

7 Analyse the exports of the product you selected in question 1:

Note: Select “Selection menu” to go back to the Main Selection Menu of Trade Map Make sure you have cancelled your country

selection by clicking on next to the “Country” box Select one of the products you have selected under question 1 Select “Exports” and click on “Trade Indicators”.

7.1 How much in total is exported in the world?

US$: 1,942,638 USD thousand

Quantity: 5,251,473 tons/units

7.2 Which three countries are the largest exporters of the product?

Country 1: Thailand Value in US$: 486,918

Country 2: India Value in US$: 422,391

Country 3: Viet Nam Value in US$: 237,580

7.3 Have exports by country 1 grown or declined in the last 5 years?

In quantity: 2%

7.4 Is there a difference between country 1’s growth rate in value and growth rate in quantity? Explain

what this difference could mean.

Yes, there is There is an increase in price.

7.5 At what average value was the product sold for by country 1, 2 and 3 respectively.

Country 1: Thailand Value in US$: 415 per ton/unit

Country 2: India Value in US$: 309 per ton/unit

Country 3: Viet Nam Value in US$: 500 per ton/unit

7.6 What share of world total exports do country 1, 2 and 3 make up together?

59%

7.7 Do you think this indicates that the world supply for this product is concentrated?

Yes, I do Because the total export quantity of the three countries accounted for over 50% of the world total import quantity This is a relatively large percentage, so the world demand for this product is concentrated

7.8 Is your own country a net exporter of this product? Yes

7.9 Where does country 1 export? (list the top 5 markets)

Note: Click on the name of country 1

China, Côte d'Ivoire , Senegal, Indonesia, Papua New Guinea

7.10 Is your country an importer from country 1? Yes

Note: Don’t forget that if your country is not listed on the first page, you can click on the numbers “1 2 3 4…”

underlined on the top right hand side of the table.

7.11 What was the world’s exported value, quantity, growth in value and unit value for the selected

product in 2016, 2017 and 2018 - (or for the last three years for which data is available)?

Note: Select “All” countries and “Time Series” in the secondary selection menu Here you will access information for the value

exported between 2016 – 2018 The fifth drop down menu in the secondary selection menu indicates “Values” If you

want to investigate another criteria, click on “Values” and select another one

2016 Export value: 1,632,704 US$ 2016 Export quantity: 4,539,209 unit

2017 Export value: 1,928,698 US$ 2017 Export quantity: No Quantity unit

2018 Export value: 1,942,637 US$ 2018 Export quantity: 5,251,459 unit

2016 Growth in value: N/A US$ 2016 Unit Value: 360 unit

2017 Growth in value: N/A US$ 2017 Unit Value: N/A unit

2018 Growth in value: N/A US$ 2018 Unit Value: 370 unit

ANALYSING TRADE PERFORMANCE AT A COUNTRY LEVEL

8 Practice selecting two different countries.

Note: On the Main Selection Menu, click on the search box next to “Country” As you do this, a drop down menu appears

Type the name of the country in the search box Once you see the appropriate country name appearing in the drop

down menu, click on it to select it.

9 Practice selecting a region.

Note: On the Main Selection Menu, select a “region” by cliking on located next to “region” and click on the

search box As you do this, a drop down menu appears Type the name of the region in the search box Once you see the

appropriate region name appearing in the drop down menu, click on it to select it.

10 Now select Guatemala to analyse trade flows to and from Guatemala.

Note: Go back to the Main Selection Menu Select Guatemala, “Exports” and “Trade Indicators”.

11 What are Guatemala’s top five export products at the National Tariff Line (NTL) in 2018?

Note: Click on the box “by country” and select the option “by product” under the secondary selection menu Rather than

having the “Products at 2 digits” under the secondary selection menu, select “Products at 10 digits” This generates a

table providing information on Guatemala’s top exports at the National Tariff Line level.

Product 1: Plátanos frescos o secos (plátanos excl.) : frescas NTL Code : 08039011

Product 2: Café sin tostar ni descafeinar: Café oro NTL Code: 09011130

Product 3: Azúcar de caña, en estado sólido,

(excepto los de la caña de azúcar 1701 13) sin

adición de

NTL Code: 17011400

080507-3-Exer-NEW-TMap-En.doc-Product 4: Aceite de palma en bruto NTL Code: 15111000

Product 5: Cardamomo, sin triturar ni pulverizar: cardamomos NTL Code: 09083120

12 Which countries with potential does Guatemala not export Product 5 to?

Country A: Romania

Country B: Chile

Country C: Viet Nam

Note: Click on the NTL code of the fifth product in the list to access the list of markets importing this good from Guatemala Which

countries import 0 $ of this product from Guatemala? Click on the last digit available on the top right corner of the table

“1 2 3 4…” These countries import more than 2% of world imports but do not import from Guatemala They are

important options for Guatemala to consider for further market diversification.

13 Which countries are Guatemala’s primary export partners?

Country A: United States of America

Country B: El Salvador

Country C: Mexico

Note: Under the Secondary Selection Menu, select “TOTAL – All Products” Trade Map shows you Guatemala’s trade with the

rest of the world for all products.

14 What are Guatemala’s top five imported products at HS-6?

Note: Click “back” on your internet page Under the Secondary Selection Menu, select “Imports” and ““Products at 6 digits”.

Product 1: Medium oils and preparations, of

petroleum or bituminous minerals, not containing

biodiesel,

HS Code : 271019

Product 2 : Light oils and preparations, of petroleum

or bituminous minerals which >= 90% by volume

"incl .

HS Code : 271012

Product 3 : Commodities not elsewhere specified HS Code : 999999

Product 4: Telephones for cellular networks "mobile

telephones" or for other wireless networks HS Code: 851712

Product 5: Propane, liquefied HS Code: 271112

15 Which is the major supplier of milk powder (HS- 040221) to Guatemala? Which

supplying country is the most expensive?

Note: Scroll down the leading import products until you find 040221 and click on this HS code to see who supplies

Guatemala Identify which country supplies Guatemala at the highest unit value.

Name of major supplying country Nicaragua

Most expensive supplying country Denmark

III BILATERAL APPROACH

ANALYSING TRADE BETWEEN TWO COUNTRIES

16 When analysing trade between two countries Trade Map allows you to simultaneously see for each product:

(1) the actual trade between the two countries;

(2) how much the exporting country exports to the world; and

(3) how much the importing country imports from the world.

Note: These three items shown together give a rough estimate of how much the two countries could “theoretically” trade, by

putting the total demand and total export capacity in isolation For example:

If Guatemala’s imports from the world are greater than Nicaragua’s exports to the world then the potential for Guatemala to import more from Nicaragua is: Nicaragua’s exports to the world less Guatemala’s imports from Nicaragua.

If Guatemala’s imports from the world are less than Nicaragua’s exports to the world then the potential for

Guatemala to import more from Nicaragua is calculated as: Guatemala’s imports from the world less Guatemala’s imports from Nicaragua.

16.1 Assess the trade situation concerning Thailand’s exports to Australia for all products exported.

Note: Return to the Main Selection Menu, under the “Country” field, enter Australia and click on it to validate your entry.

Under “Partner”, follow the same procedure to select Thailand Make sure you have selected Exports before you submit the two countries for analysis Also make sure you have cancelled the product selection.

16.2 In the fish sector (HS-03) Is there scope for Thailand to increase exports to Australia?

Australia’s imports from Thailand: 74,163,000 USD

Australia's imports from world< Thailand's exports to world (851,222,000 USD< 1,959,992,000 USD)

The potential for Australia to import more from Thailand: 851,222,000 - 74,163,000 = 777,059,000 USD

Therefore, there is scope for Thailand to increase exports in the fish sector to Australia by 777,059,000 USD

16.3 To what other countries does Thailand export fish fillets (HS-0304)?

Note: By clicking on , you can view where the respective country is exporting or importing from.

Japan, United States of America, Saudi Arabia, Republic of Korea, Singapore, Chinese ,…

16.4 Does Thailand export more fish fillets (HS-0304) to APEC Countries than to the EU?

Note: Under the Secondary Selection Menu, select APEC (G39) under the Partner Group drop down menu Do the same for

the EU Compare the figures

Thailand’s fish fillets exports to APEC Countries: 237,246 USD

Thailand’s fish fillets exports to the EU 28: 6,067 USD

 Thailand exports more fish fillets (HS-0304) to APEC Countries than to the EU 28 (in 2018)