33 anh ngu kinh doanh

TRƯỜNG ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH KHOA NGOẠI NGỮ TÀI LIỆU HƯỚNG DẪN ÔN TẬP VÀ KIỂM TRA MÔN: ANH NGỮ KINH DOANH Mục đích Tài liệu này nhằm hỗ trợ cho học viên hình thức giáo dục

TRƯỜNG ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH

KHOA NGOẠI NGỮ

TÀI LIỆU HƯỚNG DẪN ÔN TẬP VÀ KIỂM TRA

MÔN: ANH NGỮ KINH DOANH

Mục đích

Tài liệu này nhằm hỗ trợ cho học viên hình thức giáo dục từ xa nắm vững nội dung ôn tập

và làm bài kiểm tra hết môn hiệu quả

Tài liệu này cần được sử dụng cùng với tài liệu học tập của môn học và bài giảng của giảng viên ôn tập tập trung theo chương trình đào tạo

Nội dung hướng dẫn

Nội dung tài liệu này bao gồm các nội dung sau:

Phần 1: Các nội dung trọng tâm của môn học Bao gồm các nội dung trọng tâm

của môn học được xác định dựa trên mục tiêu học tập, nghĩa là các kiến thức hoặc

kỹ năng cốt lõi mà người học cần có được khi hoàn thành môn học

Phần 2: Hướng dẫn làm bài kiểm tra Mô tả hình thức kiểm tra và đề thi, hướng

dẫn cách làm bài và trình bày bài làm và lưu ý về những sai sót thường gặp, hoặc những nỗ lực có thể được đánh giá cao trong bài làm

Phần 3: Đề thi mẫu và đáp án Cung cấp một đề thi mẫu và đáp án, có tính chất

minh hoạ nhằm giúp học viên hình dung yêu cầu kiểm tra và cách thức làm bài thi

PHẦN 1 CÁC NỘI DUNG TRỌNG TÂM

TÀI LIỆU

- Tài liệu chính

[1] Mackenzie, Ian (2002) English for Business Studies 2nd Edition CUP

[2] Mackenzie, Ian (2010) English for Business Studies 3rd Edition CUP

- Kết hợp tài liệu:

[3] Harding K & Taylor L (2009) International Express Intermediate New Edition OUP

[4] Cotton D., Falvey D., & Kent S (2010) Market Leader Intermediate Pearson Longman

CÁC NỘI DUNG TRỌNG TÂM

STT Chương Tiểu mục Nội dung ôn tập

1 The three

sectors of the

economy

- The economic infrastructure

- Manufacturing and services

- Reading

- What are the three sectors of the economy? Their roles?

2 Management - Managements: an art or a

science

- Reading & Vocab

- Discussion: Comptek – IT Security

- What is management?

- What are the qualities of a good manager?

- What are the responsibilities of managers?

3 Company

structure

- How are companies organized?

- Competition and communication

- Big and small companies

- Examples of company structures

- What are the different ways of organizing companies?

- How is a company structured?

4 Work and

motivation

- Work and responsibility

- Motivating staff

- Discussion: Datafile Company A&B

- Theory X & Theory Y

- Satisfiers and Motivators

5 Management

and cultural

diversity

- Cultural attitudes

- Managing multinationals

- You and your culture

- What is glocalization?

- What is localization?

- Cross-cultural management

STT Chương Tiểu mục Nội dung ôn tập

- Discussion: Critical Incidents

6 Production - Production decisions

- Quality controls

- Vocabulary related to industrial production

7 Products - Product policy

- Developing a new product

- The product life cycle

- Strategies of developing Products and Brands

8 Marketing - Defining marketing

- The importance of market research

- Definition of marketing and other related aspects

Phần kiểm tra giữa kỳ bao gồm từ vựng, kỹ năng đọc, và phân tích tình huống kinh doanh

PHẦN 2 HƯỚNG DẪN LÀM BÀI KIỂM TRA

1 Hình thức kiểm tra và kết cấu đề

Đề kiểm tra gồm 3 phần, tổng cộng 50 câu hỏi trắc nghiệm, trình bày như sau:

Phần Số câu

hỏi Nội dung Hình thức Phần 1 34 - Từ vựng và các khái niệm

trong kinh doanh (Chương 1-8)

- Trắc nghiệm

Phần 2 10 - Bài đọc điền khuyết

(Bài đọc ngoài)

- Trắc nghiệm

Phần 3 6 - Bài đọc hiểu

(Bài đọc ngoài)

- Trắc nghiệm

Thời gian làm bài: 60 phút

Hình thức bài kiểm tra dựa một phần trên nội dung các bài thi của chứng chỉ Tiếng Anh Thương Mại của Cambridge (BEC Preliminary - Vantage)

2 Hướng dẫn cách làm bài phần trắc nghiệm

Chọn câu trả lời đúng nhất và điền vào bảng trả lời Có thể đánh trước trên đề và điền vào sau, nhưng phải dành thời gian cho việc này vì KHÔNG ĐÁNH VÀO BẢNG TRẢ LỜI (ANSWER SHEET) SẼ KHÔNG ĐƯỢC TÍNH ĐIỂM

Câu trả lời phải được tô đen và che lấp hết ô chứa chữ muốn chọn

Ví dụ: muốn chọn câu B thì phải tô lấp hết ô chứa chữ B, như sau:

Đối với câu hỏi khó, hãy đoán câu trả lời vàđánh dấu khi còn thời gian sẽ quay lại kiểm tra Đừng bỏ câu vì có thể bị lệch hàng trong Bảng trả lời

PHẦN 3 ĐỀ THI MẪU VÀ ĐÁP ÁN

ĐỀ THI MẪU MÔN: ANH NGỮ KINH DOANH ENGL4219

LƯU Ý:

- Thí sinh viết câu trả lời vào ANSWER SHEET

- Thí sinh không được sử dụng tài liệu hay bất kỳ lọai từ điển nào

- Thí sinh nộp lại đề thi

0.2pts for each correct answer

PART A: Choose the best answers

1 Dividing a market into distinct group of buyers who have different requirements or buying habits

a Supply channel

b Distribution channel

c Market segmentation

d Points of sale

2 The majority of products available at any given time are of course in the ………

of the life cycle

a Introduction stage

b Growth stage

c Development stage

d Maturity stage

3 Sales promotions are one of four different ………

a elements of the marketing mix

b promotional tools

c marketing tools

d advertising tools

4 One of the advantages of publicity includes the fact that………

a It is much cheaper than advertising

b It can have the same impact and a little cheaper

c It is needed more time to read than advertising

d It is harder to believe than advertising

5 An instruction to a bank to pat fixed sums of money to certain people or organizations

at stated times

a Standing order or direct debit

b Cash dispenser

c Cash card

d Deposit account

6 An arrangement by which a customer can withdraw more from a bank account than has been deposited in it, up to an agreed limit; interest on the debt is calculated daily

a Loan

b Mortgage

c Overdraft

d Home banking

7 One that generally pays little or no interest, but allows the holder to withdraw his or her cash without any restrictions

a Deposit account

b Time account

c Notice account

d Current account

8 One that pays interest, but usually cannot be used for paying cheque, and on which notice is often required to withdraw money

a Deposit account

b Time account

c Notice account

d Current account

9 A computerized machine that allows bank customers to withdraw money, check their balance, and so on

a Home banking

b ATM

c Credit card

d Mortgage

10 Available cash and how easily other assets can be turned into cash

a Yield

b Liquidity

c Maturity

d Underwrite

11 When a company buys or acquires another one

a Merger

b Takeover

c Stock broking

d Portfolio management

12 Taking care of all a client’s investment

a Merger

b Takeover

c Stock broking

d Portfolio management

13 Collecting, analyzing and reporting data relevant to a specific marketing situation ( such as a proposed new product)

a Market research

b Distribution channel

c Market segmentation

d Points of sale

14 Why do most companies use advertising agencies?

a Because they are staff with expert knowledge

b Because they are specialists, with wealthy resources,

c Because they have general knowledge

d Because they are specialists, with money resources

15 When a company hires an advertising agency, what is the role of the agency?

a The agency agrees a budget and gives a brief statement of the target

b The agency gives an overall objective of the advertising campaign

c Gives message it wants to create

d Creates the ads and develop a media strategy

16 What is a media plan?

a The choice of which information to use for an advertising campaign, with what frequency

b The choice of which means of communications to use for an advertising

campaign, with what frequency, and in what proportion

c The choice of which media to use for an advertising frequency, and in what proportion

d The choice of which media to use for an advertising campaign, with what frequency

17 Why does advertising become ineffective after a certain point?

a Because the message will have been conveyed to virtually all potential

customers

b Because people no longer notice ads

c Because people become annoyed by their endless repetition

d Because all the reasons cited

18 Advertising that mentions a company’s name but not specific products

a Institutional advertising

b Brief advertising

c Word of mouth advertising

d Thresh- hold effect

19 The fact that a certain amount of advertising is necessary to attract a prospective customer’s attention

a Institutional advertising

b Brief advertising

c Word of mouth advertising

d Thresh- hold effect

20 Even a good, attractively priced product that clearly satisfies a need has to be made known to its………

a public customers

b target customers

c potential customers

d own customers

21 During the introduction and growth stages of the standard product life cycle, the producer has to develop product or brand………

a growth

b knowledge

c awareness

d target

22 Sales promotions such as free samples, coupons, price reductions, competitions and so

on, are temporary ………designed to stimulate either earlier or strong sales of a product

a campaign

b tactics

c strategy

d method

23 Free samples may generate the initial ……… of a new product

a experience

b trial

c strategy

d method

24 A company considered to be without risk

a Conglomerate

b Blue chip

c Solvency

d Collateral

25 A group of companies, operating in different fields that have joined together

a Conglomerate

b Blue chip

c Solvency

d Collateral

26 People form limited companies because………

a a business has limited for debts

b a business cannot lose their personal protection

c a company provides legal protection and limited liability

d a company provides personal protection and unlimited liability

27 Companies issue shares or stocks in order to …………

a Pay debts

b Buy products

c Raise capital

d Develop business

28 Why do people buy the shares/stocks?

a Shares give their holders part of the ownership of a company

b Shareholders receive a proportion

c Shareholders may be able to make a capital gain by selling their shares at a higher prices

d All of the reasons cited

29 One of the obligations of publicly-quoted companies is………

a Sending a report at the end of the calendar year

b Sending a financial statement to government

c Holding an annual general meeting

d Sharing dividends to shareholders

30 What is an over-the-counter market?

a A market for young or small companies which want to have their shares traded

on the major stock market

b A market for young or small companies which do not want to have their shares traded on the major stock market

c A market for big companies which do not want to have their shares traded on the major stock market

d A market for big companies which do want to have their shares traded on the major stock market

31 A company normally……… if it wishes to raise further share capital

a get a loan from a bank

b get a loan from existing shareholders first

c issues new shares, offering to existing shareholders first

d issues new shares, offering to potential customers first

32 A bonus issue means ………

a Issuing new shares to existing shareholders rather than paying them a dividend

b Issuing new shares to existing shareholders and paying them a dividend

c Issuing new shares to new shareholders rather than paying the current ones a dividend

d Issuing new shares to existing staff rather than paying them a salary

33 Shareholder are generally entitled to………

a Run for the chair at the meeting

b Vote at the Board

c Receive a dividends if the company makes a profit

d Receive a dividends even if the company makes a loss

34 A person or organization to whom money is owed

a Debtor

b Creditor

c Venture capital

d Premises

PART B:Read the reading text below and choose the most suitable words/ phrases to fill in the banks

The General Agreement on Tariffs and Trade

Founded in 1948, the General Agreement on Tariffs and Trade (GATT) was one

of three multilateral institutions - the others were the World Bank and the International Monetary Fund - (35) to help regulate the international economy and prevent any drift back to the disastrous protectionist policies of the 1930s The GATT was (36) .envisaged as part of an ambitious new United Nations (37)… agency, the International Trade Organization (ITO) This would cover not just trade, but also employment, commodity arrangements, restrictive business practices, international investments and services Ambition was not (38) into reality and the idea of the ITO was finally shelved, so that the GATT was the (39) multilateral instrument governing international trade until the WTO was established in January 1995

Multilateral trade (40) within the GATT take place through a succession

of Rounds - dealing with a (41) of measures rather than single issues The very first opened among the 23 founding members in 1946 (42) to eat into the many protectionist measures which remained in (43)……… from the 1930s, it led to 45,000 tariff concessions covering $10 billion - about one fifth - of world trade

Successive rounds became more complex, (44) more members and issues and taking longer to complete Tariff cuts helped to contribute to high rates of world growth averaging 8% a year during the 1950s and 1960s But by the early 1980s the deterioration in the trade environment from a series of economic recessions, the increasing globalisation of the world economy and loopholes, which had appeared in the GATT system, convinced its members of the need to strengthen and extend the multilateral system — a decision which led to the Uruguay Round The concept of long, arduous Rounds is now likely to be replaced by a rolling program of trade liberalisation initiatives

35 A organised B directed C devised D produced

36 A lately B originally C primarily D normally

37 A authorized B specialised C specified D generalised

38 A turned B changed C returned D developed

39 A one B first C sole D solo

40 A discussions B arguments C talks D negotiations

41 A pile B package C lot D series

42 A Desired B Supposed C Designed D Expected

43 A place B position C location D area

44 A bracing B embarrassing C accepting D embracing

PART C: Read the reading text below and answer the questions

Life assurance has existed, in one form

or another, for thousands of years When

Roman soldiers were paid, part of their

earnings went into a fund on their behalf If

they were in battle then this money was given to their families Or, if they were retired from the army, they were given this money to help them start a new career