H22 1 r anh ngữ kinh doanh

MỤC ĐÍCH Tài liệu này nhằm hỗ trợ cho học viên hình thức giáo dục từ xa nắm vững nội dung ôn tập và làm bài kiểm tra hết môn hiệu quả.. NỘI DUNG HƯỚNG DẪN Nội dung tài liệu này bao gồm

TRƯỜNG ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH

KHOA NGOẠI NGỮ

LƯU HÀNH NỘI BỘ

MỤC ĐÍCH

Tài liệu này nhằm hỗ trợ cho học viên hình thức giáo dục từ

xa nắm vững nội dung ôn tập và làm bài kiểm tra hết môn hiệu quả

Tài liệu này cần được sử dụng cùng với tài liệu học tập của môn học và bài giảng của giảng viên ôn tập tập trung theo chương trình đào tạo

NỘI DUNG HƯỚNG DẪN

Nội dung tài liệu này bao gồm các nội dung sau:

 Phần 1: Các nội dung trọng tâm của môn học Bao gồm các nội

dung trọng tâm của môn học được xác định dựa trên mục tiêu học tập, nghĩa là các kiến thức hoặc kỹ năng cốt lõi mà người học cần có được khi hoàn thành môn học Mô tả cách thức để

hệ thống hóa kiến thức và luyện tập kỹ năng để đạt được những nội dung trọng tâm

 Phần 2: Hướng dẫn làm bài kiểm tra Mô tả hình thức kiểm

tra và đề thi, hướng dẫn cách làm bài và trình bày bài làm và lưu ý về những sai sót thường gặp, hoặc những nỗ lực có thể được đánh giá cao trong bài làm

 Phần 3: Đề thi mẫu Cung cấp một đề thi mẫu, có tính chất

minh họa nhằm giúp học viên hình dung yêu cầu kiểm tra và cách thức làm bài thi

PHỤ TRÁCH KHOA NGOẠI NGỮ Nguyễn Thúy Nga

CÁC NỘI DUNG TRỌNG TÂM

STT Chương Tiểu mục Nội dung ôn tập

- Manufacturing and services

- Reading

- What are the three sectors of the economy? Their roles?

STT Chương Tiểu mục Nội dung ôn tập

2 Manageme

nt

- Managements:

an art or a science

- Reading &

Vocab

- Discussion:

Comptek – IT Security

- What is management?

- What are the qualities of a good manager?

- What are the responsibilities of managers?

3 Company

structure

- How are companies organized?

- Competition and

communication

- Big and small companies

- Examples of company structures

- What are the different ways of organizing companies?

- How is a company structured?

4 Work and

motivation

- Work and responsibility

- Motivating staff

- Discussion:

Datafile Company A&B

- Theory X &

Theory Y

- Satisfiers and Motivators

STT Chương Tiểu mục Nội dung ôn tập

- Managing multinationals

- You and your culture

- Discussion:

Critical Incidents

- What is glocalization?

- What is localization?

- Cross-cultural management

6 Production - Production

decisions

- Quality controls

- Vocabulary related to industrial production

7 Products - Product policy

- Developing a new product

- The product life cycle

- Strategies of developing Products and Brands

8 Marketing - Defining

marketing

- The importance

of market research

- Definition of marketing and other related aspects

Phần kiểm tra giữa kỳ bao gồm từ vựng, kỹ năng đọc, và phân tích tình huống kinh doanh

Phần 2

HƯỚNG DẪN LÀM BÀI KIỂM TRA

1 Hình thức kiểm tra và kết cấu đề

Đề kiểm tra gồm 3 phần, tổng cộng 50 câu hỏi trắc nghiệm, trình bày như sau:

Thời gian làm bài: 60 phút

Hình thức bài kiểm tra dựa một phần trên nội dung các bài thi của chứng chỉ Tiếng Anh Thương Mại của Cambridge (BEC Preliminary - Vantage)

2 Hướng dẫn cách làm bài phần trắc nghiệm

 Chọn câu trả lời đúng nhất và điền vào bảng trả lời Có thể đánh trước trên đề và điền vào sau, nhưng phải dành thời

gian cho việc này vì KHÔNG ĐÁNH VÀO BẢNG TRẢ LỜI (ANSWER SHEET) SẼ KHÔNG ĐƯỢC TÍNH ĐIỂM

 Câu trả lời phải được tô đen và che lấp hết ô chứa chữ muốn chọn

Ví dụ: muốn chọn câu B thì phải tô lấp hết ô chứa chữ B, như sau:

 Đối với câu hỏi khó, hãy đoán câu trả lời vàđánh dấu khi còn thời gian sẽ quay lại kiểm tra Đừng bỏ câu vì có thể bị lệch hàng trong Bảng trả lời

0.2pts for each correct answer

PART A: Choose the best answers

1 Dividing a market into distinct group of buyers who have different requirements or buying habits

3 Sales promotions are one of four different ………

a elements of the marketing mix

a It is much cheaper than advertising

b It can have the same impact and a little cheaper

c It is needed more time to read than advertising

d It is harder to believe than advertising

5 An instruction to a bank to pat fixed sums of money to certain people or organizations at stated times

a Standing order or direct debit

a Loan

b Mortgage

c Overdraft

d Home banking

7 One that generally pays little or no interest, but allows the holder to withdraw his or her cash without any restrictions

11 When a company buys or acquires another one

14 Why do most companies use advertising agencies?

a Because they are staff with expert knowledge

b Because they are specialists, with wealthy resources,

c Because they have general knowledge

d Because they are specialists, with money resources

15 When a company hires an advertising agency, what is the role

of the agency?

a The agency agrees a budget and gives a brief statement of the target

b The agency gives an overall objective of the advertising campaign

c Gives message it wants to create

d Creates the ads and develop a media strategy

16 What is a media plan?

a The choice of which information to use for an advertising campaign, with what frequency

b The choice of which means of communications to use for

an advertising campaign, with what frequency, and in what proportion

c The choice of which media to use for an advertising frequency, and in what proportion

d The choice of which media to use for an advertising campaign, with what frequency

17 Why does advertising become ineffective after a certain point?

a Because the message will have been conveyed to virtually all potential customers

b Because people no longer notice ads

c Because people become annoyed by their endless

repetition

d Because all the reasons cited

18 Advertising that mentions a company’s name but not specific products

a Institutional advertising

b Brief advertising

c Word of mouth advertising

d Thresh- hold effect

19 The fact that a certain amount of advertising is necessary to attract a prospective customer’s attention

a Institutional advertising

b Brief advertising

c Word of mouth advertising

d Thresh- hold effect

20 Even a good, attractively priced product that clearly satisfies

a need has to be made known to its………

23 Free samples may generate the initial ……… of a new product

26 People form limited companies because………

a a business has limited for debts

b a business cannot lose their personal protection

c a company provides legal protection and limited liability

d a company provides personal protection and unlimited liability

27 Companies issue shares or stocks in order to …………

a Pay debts b Buy products

c Raise capital d Develop business

28 Why do people buy the shares/stocks?

a Shares give their holders part of the ownership of a company

b Shareholders receive a proportion

c Shareholders may be able to make a capital gain by selling their shares at a higher prices

d All of the reasons cited

29 One of the obligations of publicly-quoted companies is………

a Sending a report at the end of the calendar year

b Sending a financial statement to government

c Holding an annual general meeting

d Sharing dividends to shareholders

30 What is an over-the-counter market?

a A market for young or small companies which want to have their shares traded on the major stock market

b A market for young or small companies which do not want

to have their shares traded on the major stock market

c A market for big companies which do not want to have their shares traded on the major stock market

d A market for big companies which do want to have their shares traded on the major stock market

31 A company normally……… if it wishes to raise further share capital

a get a loan from a bank

b get a loan from existing shareholders first

d issues new shares, offering to potential customers first

32 A bonus issue means ……….…

a Run for the chair at the meeting

b Vote at the Board

c Receive a dividends if the company makes a profit

d Receive a dividends even if the company makes a loss

34 A person or organization to whom money is owed

a Debtor

b Creditor

c Venture capital

d Premises

PART B:Read the reading text below and choose the most suitable words/ phrases to fill in the banks

The General Agreement on Tariffs and Trade

Founded in 1948, the General Agreement on Tariffs and Trade (GATT) was one of three multilateral institutions - the others were the World Bank and the International Monetary Fund - (35) to help regulate the international economy and prevent any drift back to the disastrous protectionist policies of the 1930s The GATT was (36) .envisaged as part of an ambitious new United Nations (37)… agency, the International Trade Organization (ITO) This would cover not just trade, but also employment, commodity arrangements, restrictive business practices, international investments and services Ambition was not (38) into reality and the idea

of the ITO was finally shelved, so that the GATT was the (39) multilateral instrument governing international trade until the WTO was established in January 1995

Multilateral trade (40) .within the GATT take place through a succession of Rounds - dealing with a (41) of measures rather than single issues The very first opened among the 23 founding members in 1946 (42) to eat into the many protectionist measures which remained in (43)……… from the 1930s, it led to 45,000 tariff concessions covering $10 billion - about one fifth - of world trade

Successive rounds became more complex, (44) more members and issues and taking longer to complete Tariff cuts helped to contribute to high rates of world growth averaging 8%

a year during the 1950s and 1960s But by the early 1980s the deterioration in the trade environment from a series of economic recessions, the increasing globalisation of the world economy and loopholes, which had appeared in the GATT system,

convinced its members of the need to strengthen and extend the multilateral system — a decision which led to the Uruguay Round The concept of long, arduous Rounds is now likely to be replaced by a rolling program of trade liberalisation initiatives

35 A organized B directed C devised D produced

36 A lately B originally C primarily D normally

37 A authorized B specialized C specified D generalised

38 A turned B changed C returned D developed

39 A one B first C sole D solo

40 A discussions B arguments C talks D negotiations

41 A pile B package C lot D series

42 A Desired B Supposed C Designed D Expected

43 A place B position C location D area

44 A bracing B embarrassing C accepting D embracing

PART C: Read the reading text below and answer the questions

Life assurance has existed, in one form or another, for thousands

of years When Roman soldiers were paid, part of their earnings went into a fund on their behalf If they were in battle then this money was given to their families Or, if they were retired from the army, they were given this money to help them start a new career

In the days when pirates used to attack ships at sea, many sea captains used to club together by putting money into a fund Then when one of these captains was unlucky enough to get captured, money from the fund was used to pay his ransom and

so get him released as soon as possible Gradually, over the centuries, the basic principles of life assurance were growing

One very important idea or principle that began to develop was that — if life assurance worked well — a fund of money was needed People who wanted to have assurance would join a club

or society and pay money regularly into the society’s fund each year

In this way, the fund would gradually grow, and if one of the society’s members did die there should be enough in the fund to

be able to pay out the amount assured The problem that remained was this: how much should each person put into the fund?

This important question was solved by a mathematics teacher who worked in London two hundred years ago He was James Dodson He realized that the amount each person should pay into the fund rested on the principle of probability That is how probable or likely it was that the person might die

Using his mathematics, James Dodson calculated the probability

of death for each individual who wanted life assurance Today,

we say that we are working out a person’s life expectancy — how long the person can expect or hope to live

Much will depend on the age of the person, how healthy he or she is, and how risky the job he or she does James Dodson realized that the more likely a person was to die, the fewer years

he or she should be expected to pay into the fund and, therefore, the more he or she should pay each year With this information, James Dodson could calculate mathematically the fixed amount that the person should pay each year, in order to be assured that

an agreed sum of money would be given to his or her family when he or she died This fixed amount of money is known as a level premium — because it remains at the same level for as long

as he or she keeps up the policy

So, in 1762, the first scientifically calculated life assurance began

— although, sadly, James Dodson himself died before his scheme started working properly

45 Life assurance has existed for thousands of years The statement is supported by two examples given in the passage, they are

A Roman soldiers’ fund and James Dodson’s scheme

B Pirates’ attack and se-a captains’ fund

C Level premium and James Dodson’s scheme

D Roman soldiers’ fund and sea captains’ fund

46 The problem of how much each person should put into the

fund was solved by James Dodson based on the principle

of

A probability B health

C level premium D club fund

47 A person’s life expectancy has much to do with the following factors except…

49 If a person wants to have assurance, he has to pay money regularly into the club’s or society’s fund each year What the person does is generally referred to as…

A “paying a premium”

B “raising the fund”

C “collecting money”

D “getting the ransom”

50 Which of the following is the most proper title for this passage?

A Life Assurance

B History of Life Assurance

C Basic Principles of Life Assurance

D A Person’s Life Expectancy

THE END OF THE TEST

MỤC LỤC

Phần 1 CÁC NỘI DUNG TRỌNG TÂM 3 Phần 2 HƯỚNG DẪN LÀM BÀI KIỂM TRA 6 Phần 3 ĐỀ THI MẪU 8