Slide thuyết trình môn tiếng anh Unit 3 Selling

VOCABULARY AND EXERCISESREADINGLISTENINGGRAMMAR EXERCISEwhat selling isSelling is the last step in the chain of commerce when a buyer exchanges cash for goods or services, or the activities to bring this aboutVocabulary game

Unit 3 Selling

Welcome to our presentation

Group 3 - K40 - AD089

Members:

1 Nguyên Thị Hải Yến

2 Nguyễn Yến Nhi

3 Nguyễn Thanh Uyên

4 Đoàn Văn Phùng

5 Nguyên Quang Huy

6 Vũ Thị Hồng Duyên

7 Nguyễn Văn Thịnh

what

selling is

Selling is the last step in the chain of commerce when a buyer exchanges cash for goods or services, or the

activities to bring this about.

I VOCABULARY AND EXERCISES

wholesale (n) /ˈhəʊlseɪl/

(n) the selling of goods to

merchants; usually in large

quantities for resale to consumers

(adj) connected with goods that are

bought and sold in large quantities,

especially so they can be sold again

to make a profit

(n) Wholesaling

(adv) wholesale

Ex: They did their best to prevent the

wholesale destruction of the cities.

Complicated (adj)

/ˈkɒmplɪkeɪtɪd/

difficult to analyze or understand

SYNONYM  complex (v) complicate

(n) complication

Ex: The instructions look very complicated

Satisfy (v) /ˈsætɪsfaɪ/

meet the requirements or expectations of…

 satisfy somebody (not used in the progressive

tenses) to make somebody pleased by doing or

giving 

 satisfy something to provide what is wanted,

needed or asked for

 (formal)  to make somebody certain something is

true or has been done

satisfy somebody Her explanation did not

satisfy the teacher.satisfy somebody of

something People need to be satisfied of the

need for a new

and kind, you have a good reputation.

Ex: He has staked his reputation on the success of the play.

It seems that nothing can tarnish his reputation.

(adj) reputable SYM   respected (n) repute

Recruitment (n) / rɪˈkruːtmənt /

the act or process of finding new people to join a

company, an organization, the armed forces, etc

(v) recruit : to find new people to join a

company, an organization, the armed forces, etc.

(n) recruit : a person who  has recently join an

organization, a company, etc

(n) recruiter : a person whose job is to find new

people to join a company, an organization, the

armed forces, etc

Ex: the recruitment of new members

Most of the workers will be recruited locally.

The jury must be objective and impartial at all times.

Guarantee /ˌɡærənˈtiː/ (n)/(v)

(n) an unconditional commitment that something will happen or

that something is true

Ex: there is no guarantee that they are not lying

The television comes with a year's guarantee

(v) to promise to do something; to promise something will happen

guarantee something Basic human rights, including freedom of

speech, are now guaranteed.

guarantee (that)… We cannot guarantee (that) our flights will never

 Ex: Troops have been dispatched to the area.A courier was dispatched to collect the documents.

 dispatch something (to somebody/something)  (formal)  to send a letter, package or message somewhere

 Goods are dispatched within 24 hours of your order reaching us.Weir dispatched 50 messages back to base.

 dispatch somebody/something  (formal)  to deal or finish with somebody/something quickly and completely

 He dispatched the younger player in straight sets.

 dispatch somebody/something  (old-fashioned)  to kill a person or an animal

(n)

the act of sending somebody/something somewhere

 Ex: More food supplies are ready for immediate dispatch.

she knows this town inside out

 Make sure that you know

your product, business and

industry inside out

Rejection /rɪˈdʒekʃn / (n)

  (v) reject

 refusal to accept or consider something

 Her proposal met with unanimous rejection.

 refusal to accept somebody for a job, position, etc.

 a rejection letter (= a letter in which you are told,

for example, that you have not been accepted for a job)

 the decision not to use, sell, publish, etc something because its quality is not good enough

 I've had letters of rejection from several publishers.

Negotiate  /nɪˈɡəʊʃieɪt/

negotiate (with somebody) (for/about something)

…to try to reach an agreement by formal discussion

Ex: The government will not negotiate with

Ex: an annual turnover of $75 million

Choose the correct word to complete each sentence

1)A …… is another name for a ‘ producer’

a) Supplier b) distributor c) manufacturer d) provider

2) Suppliers often sell large quantities of goods

to…………., who do not usually sell directly to

consumers

a) wholesalers b)retailers c) manufacturers d) buyer

3) we offer a …… to customers who buy in bulk

A) refund b) discount c) delivery d) award

4) We ask customers who are not fully satisfied

to………… goods within seven days

A) Discount b) refund c) return d) change

5) in order to get a full ……, custoner must send

back goods in the orginal packaging

a) Discount b) refund c) return d) size

6) Goods will be ……… Within 24 hours of your order

a) Dispatched b) purchased c) exchanged d) replace

7) Goods are kept in our ……… until ready for delivery

a) Stock b) storage c) warehouse d) factory

8) Products and services offered at a large discount are generally a……

a) Sale b) bargain c) offer d) supply

9) to give something to someone and receive something in return

a) exchanging b) givingc) selling d) buying

10) who work each other

a) rivas b) friends c) colleagues d) lover answer

1)A …… is another name for a ‘ producer’

a) Supplier b) distributor c) manufacturer d) provider

manufacturer /ˌmænjəˈfækʧɚrɚ/: a company that makes a product

2) Suppliers often sell large quantities of goods to…………., who do not usually sell directly to

consumers

b) wholesalers b)retailers c) manufacturers d) buyer

wholesaler /ˈhoʊlˌseɪlɚ/ :a person or company that sells things to businesses and not to individuals

3) we offer a …… to customers who buy in bulk

A) refund b) discount c) delivery d) award

discount /ˈdɪsˌkaʊnt/ :an amount taken off a regular price :a price reduction

4) We ask customers who are not fully satisfied to………… goods within seven days

A) Discount b) refund c) return d) change

return /rɪˈtɚn/: to come or go to a place again :to come back or go back again

5) in order to get a full ……, custoner must send back goods in the orginal packaging

a) Discount b) refund c) return d) size

refund /rɪˈfʌnd/ :to give back money that someone paid for something (such as a product that was returned or a service that was not acceptable)

6) Goods will be ……… Within 24 hours of your order

a) Dispatched b) purchased c) exchanged d) replace

dispatch /dɪˈspæʧ/:to send (someone or something) quickly to a particular place for a particular purpose

7) Goods are kept in our ……… until ready for delivery

a) Stock b) storage c) warehouse d) factory

warehouse /ˈweɚˌhaʊs/  :a large building used for storing goods

8) Products and services offered at a large discount are generally a……

a) Sale b) bargain c) offer d) supply

sale /ˈseɪl/  :an event or occasion during which a business sells goods or services at prices that are lower than usual

9) to give something to someone and receive something in return

a) exchanging b) givingc) selling d) buying

10) who work each other

a) rivas b) friends c) colleagues d) lover

answer

Combine phrases from A with words from B to make word partnership Use

the definitions ( 1-8) below to help you

After-sales Cooling-off Credit card Interest free Loyalty card

A

B

1 the time when you can change your mind

and cancel an order

2 the bame, number and expiry date on

your payment card

3 the way you pay for the goods you want

4 when you can pay some time after you

buy, but at no extra cost

5 when the goods you require are not

available

6 a promise to return your money if you are not happy

7 the help you get from a company when you start

to use their product

8 method for customers to obtain a discount on future purchases from the same organization

9 a system that is for supplying goods

10 a place where the goods are sold to customers their own use, rather than to shop

1 cooling - off period

2 credit - card details

3 method of payment

4 interest - free credit

5 out of stock

6 money - back guarantee

7 after - sales service

8 loyalty - card scheme

9 channel retail

10 retail environmen

GA ME W I T H P I C T UR E

G A M E W I TH P I C T U R E

Guarantee: a promise that the quality of something (such as

a product that is being sold) will be as good as expected

G A M E W I TH P I C T U R E

Refuse: to say that you will not accept (something, such as a gift )

G A M E W I TH P I C T U R E

Reserve: to make arrangements so that you will be able to use or have (something, such as a room, table, or seat) at a later time

G A M E W I TH P I C T U R E

Polite : having or showing good manners or respect for other people

G A M E W I TH P I C T U R E

Confidence: a feeling or belief that you can do something well or succeed at something

G A M E W I TH P I C T U R E

Demonstrate: to prove (something) by showing examples of it :to show evidence of (something

G A M E W I TH P I C T U R E

Receipt: a piece of paper on which the things that you buy or the services that you pay for are listed with the total amount paid and the prices for each

II READING

Text 1: Women on top in new sales industry survey

Women on top in new sales industry survey

A new survey of the sales industry shows who sales professionals believe make

the best salespeople and the qualities needed order to succeed

1 A new survey of over 200 sales

professionals has found that two-thirds of

women and over half of men believe that

women make the best salespeople,

underlining the growing reputation of

women in the sales industry

2 The survey was carried out for Pareto

Law, a recruitment and training company

It questioned sales professionals on what

they considered to be the most important

qualities for a salesperson It also asked

who would be most likely to succeed

3 Both men (53%) and women(66%)

agreed that women do make better

salespeople with Hillary Clinton voted as

the top female celebrity most likely to

succeed in a career in sales

4 When asked why women make the best salespeople, men believe the main reason is that women are better at actually closing a deal, while women stated they are better than men when it comes to dealing with people Other female skills highlighted included being more organized and being able to handle more work, while male skills were identified as strong personalities and selling skills

5 Jonathan Fitchew, Managing Director of Pareto law, said “ Television programmers have increased people's interest in the sales industry, but have also highlighted the different approaches

of men and women to the same sales issues

6 When it comes to the individual qualities required to become a successful salesperson, men ranked honesty as most important (53%) while women placed most value on personality (47%) Both agreed that integrity was also key, coming third overall (41%) Good looks came at the bottoms of the list, with only 3% or sales professionals ranking this as important

Exercise 1:Read the article and match each of these headings (a-f) to one of the paragraphs (1-6)

a) Main finding of the survey

b) TV

c) Why women make the best salespeople

d) The woman who would make the best

1 How many percent of

men agreed that women do

make better salespeople?

53%

The main is that women are better at actually closing a deal.

2 What is the main reason makes the men believe that women make the best

salespeople?

Text2: Amazon goes to Hollywood with film deal

Amazon goes to Hollywood with film deal

Joshua Chaffin and Jonathan Birchall

 Amazon, the largest online retailer, is going to Hollywood after striking its first deal for the film rights to a

best-selling novel

It is expected to team up with a Hollywood studio and producer after it acquired the screen rights to The

Stolen Child, a fantasy tale by first-time author Keith Donohue As part of the agreement, Amazon pledged

that it would market the film and its subsequent DVD on its website.

The deal comes during speculation that Amazon is poised to broaden its film ambitions by introducing a new

video download service in conjunction with major Hollywood studios.

Amazon said it did not intend to co-finance the film, but that the company's brand, retail expertise, and customers around the world could make it 'an extremely valuable partner in the marketing and distribution of this film'

Amazon has this year increased its involvement in video programming on its site, launching a weekly interview programmer with artists and authors In 2004, the company also produced five short live-action films on its website, featuring famous actors, which it used to promote its credit card and the range of goods available on its US site

Another asset Amazon could bring to the film-making process is the consumer research compiled by its

website Based on its sales data, for example, Amazon would be well positioned to target the film at customers who have read the book and others like it, or bought similar DVDs from the site

The deal also reflects the growing presence of nontraditional producers in Hollywood

 FINANCIAL TIMES

1 Match the words and expressions (1-5) with their meaning (a-e).

1 Match the words and expressions (1-5) with their meaning (a-e).

2 True or false?

a)Amazon has bought screen rights to Stolen Child.

b) Amazon may provide a new video service

c) Amazon will invest a large amount in the film.

d) Famous actors have been used to advertise Amazon products e) Amazon will be able to target potential customers easily.

2 True or false?

a new video download service.

Amazon said it did not intend to co-finance the film.

Text 3 How to master the art of selling

Look at these qualities needed to succeed in sale Which do you think are the top four ?

• Ability to close a deal

• Ability to deal with people

1 Selling is an area business that many people dislike

whether it's telemarketing or selling takes quite a bit

of skill to become an through developing effective

salesperson some important advice, a particular

mindset following you can begin to master it.

2 one of the most important attributes to have when

selling is confidence you must sound and appear

confident Remember that many of the most confident

people aren't inwardly confident, yet they can show

confidence on the outside

3 There's nothing worse than a salesperson who

doesn't fully understand what they are selling Make

sure that you know your product, business and

industry inside out

4 Research suggests that you have less than 30

seconds to interact with someone before they form an

opinion of you For face-to-face selling, having a

professional appearance is vital For selling over the

phone, the first 15 seconds are vital, so make sure you

know what you intend to say Getting words mixed up

or sounding hesitant will result in a bad first

impression

5 Rejection will happen, but don't take it personally, Too many people focus on this rejection and often end up making contact with fewer prospects than they otherwise would You will receive setbacks, but the more people you call the more leads or sales you'll make It's a numbers game hit the high numbers, and success will almost always follow.

6 Don't think that you have to make a sale the first time that you speak a prospect Many telemarketers know this and rarely attempt to generate sales, but instead focus on leads A lead may be anything from obtaining permission to e-mail over some more information to organising a meeting

in person

7 Never call a prospect or attend a sales meeting without knowing how far you'll negotiate You should know your starting point, the point which you won't drop below and a mid-way point which you'll aim for.

8 Finally, seasoned sellers talk of adopting a 'sales mindset' Don't approach selling with dread, as an area where rejections are commonplace Selling should be a challenge You should enjoy closing deals, making sales and each rejection should be looked on as a result you're one step closer to meeting your next customer