Slide thuyết trình MacDonald tiếng anh

McDonald’s Internal AnalysisDo Quang Huy Group 1: Sunshine... I- Introduction to McDonald’s • Company: McDonald’s • Headquarter in Illinois, USA • CEO: Jim Skinner... I- Introduction to

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McDonald’s Internal Analysis

Do Quang Huy

Group 1:

Sunshine

I- Introduction to

McDonald’s

• Company: McDonald’s

• Headquarter in Illinois, USA

• CEO: Jim Skinner

I- Introduction to

McDonald’s

Be the largest fast food chain in the world 1940: first start business by Dick and Mac McDonald.

1961: name Mc Donald’s and its logo first filed for US trademark 1967: first restaurant outside USNow

In 120 countries

31000 stores worldwide

• McDonald’s is a company with 440,000 employees activities

• They are training very well with the best quanlity

• Every year, 62k people are employed

III-Major Market

• McDonald's is a corporate business systems fast food restaurants with

approximately 31,000 restaurants in 119 countries, with 80% of sales in 4 countries:

III-Major Market

• On the first day of February 8, 2014, in District 1, Ho Chi

Minh City, the first McDonald’s store had been in Vietnam by Nguyen Bao Hoang( one successful business people of

Vietnamese orgin) as In the future there will be more

promising McDonald appeard in Vietnam

IV- Main

competitors

IV- Main competitors

Major competitors in the fast food industry include

Although more of Burger King’s restaurants are franchised than

McDonald’s restaurants, Burger King franchise revenues trail behind that of its competitor, mainly due to the McDonald’s size advantage.

IV- Main competitors

* Wendy's is the third largest hamburger fast food chain It has a lower operating margin that McDonald’s, so it is likely to be more negatively impacted during a recession.

• Brands runs Kentucky Fried Chicken, Taco Bell, Pizza Hut, Long John Silver’s, Yum!

IV- Main competitors

V- Advertising

V- Advertising

• Only in 2010, Mc Donald has invested 687 million dollars

on advertising, increase by 5% compared to the number

in 2009 Most advertising campaigns are conducted all over the world through numerous well-known TV

channel

V- Advertising

However, this figure is still lower than that in 2008 In 2008, McDonald's spent 782.6 million dollars on marketing (TV, radio, printed leaflet, posters, banner and so on).

V- Advertising

• Moreover, McDonald's also trumpet in big sports events in the world such as World Cup and Olympic Games to promote their brand name Besides, plenty of activities are sponsored by McDonald’s

V- Advertising

The third unique marketing move of Kroc is to make

children as the potential customers from the first place He considered them as the unlimited source that is easy to be manipulated in both psychology and interest.

The secret of McDonald's success is their ability to understand the customers thoroughly.

Thank you for your attention