Business communication building critical skill 3rd by locker module 6

 Emphasize what the reader wants to know.. Start by answering these questions:  How do I create you-attitude in my sentences?.  Looks at things from the reader’s point of view..  E

Module 6 You-Attitude

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 Begin building goodwill.

 Continue to adapt your message to

the audience.

 Emphasize what the reader wants

to know.

 See another point of view.

Start by answering these questions:

 How do I create you-attitude in my

sentences?

 Does you-attitude basically mean

using the word you?

 I’ve revised my sentences Do I need

to do anything else?

 Looks at things from the reader’s

point of view

 Respects the reader’s

intelligence

 Protects the reader’s ego

 Emphasizes what the reader

wants to know

To Create You-Attitude

 Talk about the reader.

 Don’t discuss feelings,

except to offer

congratulations.

 In positive situations, use

you more than I Use we

when it includes the

reader.

 Avoid you in negative

situations.

You-Attitude Examples

of September 21 this afternoon.

shipped this afternoon and should

reach you by September 28.

a credit line of $5,000.

$5,000 on your American Express

Card.

You-Attitude Examples continued

your scholarship has been renewed.

scholarship has been renewed.

 Lacking: You failed to sign your

check.

Situations

 In a positive message, focus on

what the reader can do

 Avoid you when it criticizes the

reader or limits the reader’s

freedom

Situations continued

 In a job application letter, show

how you can help meet the

reader’s needs, but keep the word

you to a minimum

To Create Goodwill with Content

 Be complete

 Anticipate and answer questions

readers are likely to have

 For information the reader did not

ask for, show why it is important

 Show readers how the message’s

subject affects them

For Goodwill with Organization

 Put information readers are most

interested in first

 Arrange information to meet your

reader’s needs, not yours

 Use headings and lists so that the

reader can find key points quickly