Business communication building critical skill 3rd by locker module 7

Module 7 Positive Emphasis ©2007, The McGraw-Hill Companies, All Rights Reserved...  Use positive emphasis ethically.. Positive EmphasisStart by answering these questions:  How do I cr

Module 7

Positive Emphasis

©2007, The McGraw-Hill Companies, All Rights Reserved.

Positive Emphasis

♦To learn how to

 Continue building goodwill.

 Emphasize the positive.

 Use positive emphasis ethically.

 Begin to choose an appropriate

tone.

Positive Emphasis

Start by answering these questions:

 How do I create positive emphasis?

 What’s the best way to apologize?

 Why do I need to think about tone,

politeness, and power?

Some Negatives Are Necessary

when giving bad

news

take a problem

seriously

Some Negatives Are Necessary

continued

Some Negatives Are Necessary

continued

no alternative

psychology” to make

people look favorably at

your product or service

To Create Positive Emphasis

words

reader can do

give a reason or link

it to a reader benefit

To Create Positive Emphasis

continued

To Create Positive Emphasis

continued

negatives

the middle and

present it

compactly

Some Common Negative Words

♦ Afraid

♦ Careless

♦ Delay

♦ Delinquent

♦ Difficulty

♦ Error

Positive Emphasis Examples

♦ Lacking: We have failed to take

inventory.

♦ Better: We will be finished taking

inventory Friday.

♦ Lacking: This exercycle is not

guaranteed for life.

♦ Better: This exercycle is guaranteed for

10 years.

Positive Emphasis Examples

continued

Positive Emphasis Examples

continued

♦ Lacking: Now Crispy Crunch tastes

better.

♦ Better: Now Crispy Crunch tastes even

better.

♦ Lacking: If you are not satisfied with

Interstate Fidelity Insurance, you do not

have to renew your policy.

♦ Better: Omit the sentence.

Tone and Politeness

writer toward the reader

superior as with a peer or

subordinate

To Achieve Good Tone

To Achieve Good Tone

outside the organization you don’t

know very well

implications of words

consider hedging your statement

 Early.

 Briefly.

 Sincerely.

legal implications.