Experiencing MIS 7th by m kronenke chapter 01

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The Importance of MIS

Chapter 1

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This Could Happen to You: You’re Firing Me?

Jennifer lacks critical skills that AllRoad Parts needs

1. Abstract reasoning skills

2. Systems thinking skills

3. Collaboration skills

4. Experimentation skills

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Study Questions

Q1: Why is Introduction to MIS the most important class in the business school?

Q2: What is MIS?

Q3: How can you use the five-component model?

Q4: Why is the difference between information technology and information systems important?

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Q1: Why Is Introduction to MIS the Most Important Class in the Business School?

Moore’s Law

– “The number of transistors per square inch on an integrated chip doubles every 18 months.”

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Computer Price/ Performance Ratio Historical Trend

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None prominent in 2005, some didn’t exist in 2005

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What Are the Cost Effective Business Applications of Facebook, Twitter, or Whatever Will Soon Appear?

• Are Facebook’s “Like” and Twitter’s “Follow” applications cost-effective? Do they generate revenue worth the

expense of running them? What about cloud apps?

• Marketing people, not technical specialists, must answer these questions.

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How Can I Attain Job Security?

"The only job security that exists, is a marketable skill and the courage to use it.”

• Any routine skill can and will be outsourced to lowest bidder

• Message: Develop strong non-routine cognitive skills

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What Is a Marketable Skill?

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How Can Intro to MIS Help You Learn Non-Routine Skills?

• Abstract Reason

– Ability to make and manipulate models

– Learn five components of an information system model

– Chapter 5: How to create data models

– Chapter 10: How to make process models

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How Can Intro to MIS Help You Learn Non-Routine Skills? (cont’d)

• Systems Thinking

– Ability to model system components, connect inputs and outputs among components to reflect

structure and dynamics of system observed

• Discuss, illustrate, critique systems; compare alternative systems; apply different systems to different

situations

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How Can Intro to MIS Help You Learn Non-Routine Skills? (cont’d)

• Ability to Experiment

– Make reasoned analysis of an opportunity; developing and evaluating possible solutions

 “I’ve never done this before.”

 “I don’t know how to do it.”

 “But will it work?”

 “Is it too weird for the market?”

• Fear of failure paralyzes

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Job Growth over the Past Twenty Years

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Bottom Line of MIS Course

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 Managing IS to achieve business strategies.

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What Is MIS (cont’d)

Management

• The key is to develop, maintain, and adapt

• To create an information system that meets your needs, take an active role in the system’s

development Why?

– Business professionals understand business needs and requirements

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Components of an Information System?

Components interact to produce information

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Development and Use of Information Systems

• Business professionals need to:

– Take active role to ensure systems meet their needs

– Understand how IS is constructed

– Consider users’ needs during development

– Learn how to use the IS

– Ancillary (security, backups)

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Achieving Strategies

– “What is the purpose of our Facebook page?”

– “What is it going to do for us?”

– “What is our policy for employees’ contributions?”

– “What should we do about critical customer reviews?”

– “Are the costs of maintaining the page sufficiently offset by the benefits?”

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Q3: How Can You Use the Five-Component Model?

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Characteristics of the Five Components

Most Important Component

– Quality of your thinking, your ability to conceive information from data, determined by your cognitive skills

– Information is value you add to information systems

 All Components Must Work

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Characteristics of the Five Components (cont'd)

• High-Tech Versus Low-Tech Information Systems

• Understanding the Scope of New Information Systems

• Components Ordered by Difficulty and Disruption

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Why Is the Difference Between Information Technology and Information Systems Important to You? (cont’d)

• Avoid a common mistake: Cannot buy an IS

– Can buy IT, rent, lease hardware, software and databases, and predesigned procedures

• Your people need to execute procedures to employ new IT

• Use of new system requires training, overcoming employees’ resistance, and managing employees as they use new system

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Q4: Why Is the Difference Between IT and IS Important to You?

• Information technology drives development of new information systems

• Information technology (IT)

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Q5: What Is Information?

Definitions vary

1. Knowledge derived from data, where data represents recorded facts or figures

2. Data presented in a meaningful context

3. Processed data, or data processed by summing, ordering, averaging, grouping, comparing, or

other similar operations

4. A difference that makes a difference

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Where Is Information?

• Graph is not, in itself, complete information

• Graph is the data you and others perceive, use to conceive information

• Ability to conceive information from data determined by cognitive skills

• People perceive different information from same data

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Amazon.com Stock Price and Net Income

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Q6: What Are Necessary Data Characteristics?

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Ethics Guide: Ethics and Professional Responsibility

Zero Y-axis Intersection Scale: Which graph do you present?

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Immanuel Kant

• Categorical imperative

• One should behave only in a way that one would want the behavior to be a universal law.

– Are you willing to publish your behavior to the world?

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Duty

• Necessity to act in accordance with the categorical imperative

• Perfect duty - behavior that must always be met (Not lying)

• Imperfect duty - action that is praiseworthy, but not required according to categorical imperative (Giving

to charity; developing your business skills and abilities)

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Imperfect Duty of Business Professionals

• Cultivating one’s talent is an imperfect duty it is professional responsibility

• Obtaining skills necessary to accomplish your job

• Continue developing business skills and abilities throughout your careers

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Q7: 2024?

• Huge networks of computers to process image data in real time What does that mean for privacy?

Where are the business opportunities?

• Computers-in-a-product

• Will people still go to work?

• Will people be employees of organizations?

• Will classrooms be needed?

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Security Guide: Password Etiquette

• Never write down your password, do not share it with others

• Never ask someone for their password

• Never give your password to someone

• “do-si-do” move—moving away so another person can enter password privately—common professional practice

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Strong Passwords

• Ten or more characters

• Does not contain your user name, real name, or company name

• Does not contain a complete dictionary word in any language

• Different from previous passwords used

• Contains both upper- and lowercase letters, numbers, and special characters (such as ˜ ! @; #, $ % ^; &; * ( ) _ +; – =; { } | [ ] \ : “ ; ’ <; >;? , /)

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Guide: Five-Component Careers

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Active Review

Q1: Why is Introduction to MIS the most important class in the business school?

Q2: What is MIS?

Q3: How can you use the five-component model?

Q4: Why is the difference between information technology and information systems important?

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Case Study 1: The Amazon of Innovation

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Case Study 1: The Amazon of Innovation (cont'd)

Amazon’s business lies in three categories:

1. Online retailing

– Own inventory– Associates program– Consignment

2. Order fulfillment

3. Cloud services

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