Experiencing MIS 9th by m kronenke chapter 01

2 discusses collaboration skills and illustrates several collaboration information systems... Gives background needed to assess, evaluate, and apply emerging information systems technolo

The Importance of MIS

Chapter 1

“But Today, They’re Not Enough.”

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Jennifer lacks skills Falcon Security needs:

1. Abstract reasoning skills

2. Systems thinking skills

3. Collaboration skills

4. Experimentation skills

Study Questions

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Q1: Why is Introduction to MIS the most important class in the business school?

Q2: How will MIS affect me?

Understanding the Forces Pushing the Evolution of New Digital Devices

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• Bell’s Law

– New class of computers establishes a new industry each decade

 New platforms, programming environments, industries, networks, and information systems

• Understand how next digital evolution will affect businesses

• Given: What an industry does and how does it will change.

Evolving Capabilities: Computer Price/Performance Ratio Historical Trend

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Metcalfe’s Law

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• Network value equal to square of number of users

connected to it (V=U2)

– Google, Amazon, eBay exist due to large numbers

of Internet users.

This Is the Most Important Class in the School of Business Because You Will Learn:

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• How technology fundamentally changes businesses

• Why executives try to find ways to use new technology to create a sustainable competitive advantage

• Assess, evaluate, apply emerging information technology to business

• Help you attain knowledge needed by future business professionals

How Can I Attain Job Security?

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• Moore’s Law, Metcalfe’s Law, and Kryder’s Law

– Driving data processing, storage, communications costs to essentially zero

• Any routine skill can, and will, be outsourced to lowest bidder

What Skills Will Be Marketable During Your Career?

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• Rapid technological change and increased international competition:

–Requires skills and ability to adapt

–Favours people with strong non-routine cognitive skills

–Message: Develop strong non-routine cognitive skills.

What Is a Marketable Skill?

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How Can Intro to MIS Help You Learn Non-Routine Skills?

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• Abstract Reason

– Ability to make and manipulate models

– Learn to use and construct abstract models

 Ch 1: Five components of an IS model.

 Ch 5: How to create data models.

 Ch 10: How to make process models.

How Can Intro to MIS Help You Learn Non-Routine Skills? (cont’d)

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• Collaboration

– People working together to achieve a common goal, result, or work product

– Ch 2 discusses collaboration skills and illustrates several collaboration information systems

How Can Intro to MIS Help You Learn Non-Routine Skills? (cont’d)

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• Ability to Experiment

– Make reasoned analysis of an opportunity; develop and evaluate possible solutions

 “I’ve never done this before.”

 “I don’t know how to do it.”

 “But will it work?”

 “Is it too weird for the market?”.

• Fear of failure paralyzes many good people and ideas

Jobs

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• 69% of college graduates need additional training or education

• 46% working in jobs not requiring their degree, underemployed

• Better success for students with courses related to information systems

• Tradable job

– Job not dependent on particular location, can be offshore outsourced

Job Growth By Sector Over the Past Twenty Years

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BLS Job Projections

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Bottom Line of MIS Course

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Most important course in business school because:

1. Gives background needed to assess, evaluate, and apply emerging information systems technology to

What Is MIS (cont’d)

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Management and use to:

• Develop, maintain, adapt by:

– Creating an information system that meets your needs, take an active role in system’s development Why?

– Business professionals using cognitive skills to understand business needs and requirements

.IT drives development of new IS.

.IT components = Hardware + Software + Data

Development and Use of Information Systems

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• Business professionals need to:

– Take active role to ensure systems meet their needs;

– Understand how IS constructed;

– Consider users’ needs during development;

– Learn how to use IS;

– Remember ancillary requirements (security, backups)

Achieving Strategies

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• Information systems exist to help people achieve business strategies.

– “What is the purpose of our Facebook page?”

– “What is it going to do for us?”

– “What is our policy for employees’ contributions?”

– “What should we do about critical customer reviews?”

– “Are the costs of maintaining the page sufficiently offset by the benefits?”

Q4: How Can You Use the Five-Component Model?

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Characteristics of the Five Components

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• Most Important Component YOU!

– Your cognitive skills determine quality of your thinking, ability to conceive information from

data

– You add value to information and information systems

• Only humans produce information.

• All components must work together

Why Is the Difference Between Information Technology and Information Systems Important to You?

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• Avoid common mistake: Cannot buy an IS.

– Can buy, rent, lease hardware, software and databases, and predesigned procedures

• People execute procedures to employ new IT

• New systems require training, overcoming employee resistance, and managing employees as they use new system

Why Is the Difference Between Information Technology and Information Systems Important to You? (cont’d)

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Consider amount of work being moved from people to computers

• High-tech vs low-tech information systems

– Consider amount of work being moved from people to computers

• Understanding scope of new information systems

– Assess how big of an investment new technology represents

• Components ordered by difficulty and disruption

What Is Alibaba.com?

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• Started as e-commerce portal for buying and selling goods

• Now includes a variety of financial, auction, and commerce services.

• Mission: Connect suppliers and buyers on global scale.

– Millions of products, dozens of product categories, thousands of messages exchanged daily between buyers and sellers

• Growing Pains

– Rapidly evolved from a “new idea”.

– Mired with suppliers selling counterfeit products.

– Vetting global suppliers and responding to fraud claims.

What Can Alibaba.com Do for You?

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• Example of how managing information as profitable as selling a high-quality product

• Demonstrates complexities associated with operating in global economy

• Illustrates what can be done in relatively short time with a laptop, a good idea, a lot of hard work

Amazon.com Stock Price and Net Income

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Where Is Information?

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• Graph is not information

– It’s data people perceive and use to conceive information

• Ability to conceive information determined by cognitive skills

• People perceive different information from same data

• You add value by conceiving information from data

Q6: What Are Necessary Data Characteristics?

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– One should behave only in a way that one would want the behavior to be a universal law.

 Are you willing to publish your behavior to the world?

Duty

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• Necessity to act in accordance with categorical imperative

–Perfect duty - behavior that must always be met

–Imperfect duty - a praiseworthy action, but not required

 Giving to charity, developing your business skills and abilities

Imperfect Duty of Business Professionals

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• Imperfect duties

–Cultivating your talent is a professional responsibility

–Obtaining skills necessary to accomplish your job

–Continuing to develop business skills and abilities throughout your career

– Teraflop+ processing power,

– Connect to any electrical device,

– Store/stream every song and movie ever made to any device,

– Battery life over a month on a single charge.

Q7: 2026? (cont’d)

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• BYOD common.

• Comprehensive bio-monitoring devices at home, linked to health care systems.

• Widespread use of Google Glass or Microsoft’s HoloLens.

• More people work at home or wherever.

• Cost differences between traditional courses and “course in a box” increases.

• Knowledge and use of business information systems will be more important, not less.

Security Guide: Passwords and Password Etiquette

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• 10+ characters

• Does not contain your user name, real name, or company name

• Does not contain a complete dictionary word in any language

• Different from previous passwords used

• Contains both upper- and lowercase letters, numbers, and special characters (such as ˜ ! @; # $ % ^; &; * ( ) _ +; – =; { } | [ ] \ : “ ; ’ <; >;? , /)

Password Etiquette

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• Never write down your password

• Never ask someone for their password

• Never give your password to someone

–Common professional practice

Guide: Five-Component Careers

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Active Review

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Q1: Why is Introduction to MIS the most important class in the business school?

Q2: How will MIS affect me?

Case Study 1: zulily

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• What is the business model?

– Flash sales to mothers:

 Children’s clothes, toys, women’s clothes, accessories, and décor items

– IT provides entertaining shopping experience, name brand goods, unique and difficult-to-find

off-brands, at substantial discounts

– 45% of sales over mobile devices

– Curated sales

Merchandise Variety

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Case Study 1: zulily (cont'd)

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How They Do It

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• Buyers identify goods to be sold, negotiate with vendors

• Photographs sample items in-house, write ad copy

• Group items for 3-day sales events

• After event closes, zulily orders items from vendor, receives, packages, and ships to customers (maintains no inventory)

• Vulnerable to vendors errors and mistakes

Use of Technology

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• “Continual innovation through investment in technology is core to our business.”

• Internet, mobile technology compatibility

• Developed a proprietary technology platform to handle enormous spikes in web processing demand

• Extensive data collection and analytics capabilities

Growth-Management Problems

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• Must effectively integrate, develop and motivate a large number of new employees, while maintaining

corporate culture Continue to make substantial investments to expand merchandising and technology

personnel

• Need to hire mid-level managers

• Finding and retaining merchandising and technology personnel difficult

Learning from zulily

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• Technology zulily uses not ground breaking

• Developed innovative application of information systems technology

• Applied it to a business opportunity

• Managerial skill to develop that idea