Study GuideQ1: How does organizational strategy determine information systems structure?. Q3: How does analysis of industry structure determine competitive strategy?. Q4: How does compet
Trang 1Strategy and Information Systems
Chapter 3
Trang 2“And we’ve got a lot of process and systems work to do."
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Trang 3Study Guide
Q1: How does organizational strategy determine information systems structure?
Q2: What five forces determine industry structure?
Q3: How does analysis of industry structure determine competitive strategy?
Q4: How does competitive strategy determine value chain structure?
Q5: How do business processes generate value?
Q6: How does competitive strategy determine business processes and the structure of information systems?
Q7: How do information systems provide competitive advantages?
Trang 4Q1: How Does Organizational Strategy Determine Information Systems Structure?
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Trang 5Q2: What Five Forces Determine Industry Structure?
Competitive Forces
• Competition from vendors of substitutes.
• Competition from new competitors.
• Competition from existing rivals.
Bargaining Power Forces
• Bargaining power of suppliers.
Trang 6Use 5-forces Model to Identify Sources of Strong Competition
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Trang 7Assessing the Five Forces at AllRoad
Trang 8Q3: How Does Analysis of Industry Structure Determine Competitive Strategy?
Porter's Four Competitive Strategies
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Trang 9Bottom Line
strategy.
Trang 10Yikes! Bikes!
• You are the operations manager for Yikes! Bikes, a manufacturer of high-end mountain bicycles.
• New owners plan to pursue lowest-cost vendor strategy by importing low-cost, lower quality bikes.
• New owners are not being honest with employees about cutting jobs.
• Say you might be promoted to new general manager Should you trust them?
Q: Are the owner’s actions illegal? Unethical?
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Trang 11Q4: How Does Competitive Strategy Determine Value Chain Structure?
Linkages
Trang 12Task Descriptions for Primary Activities of the Value Chain
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Trang 13Q5: How Do Business Processes Generate Value?
Trang 14Improved Material Ordering Process
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Trang 15Q6: How Does Competitive Strategy Determine Business Processes and the Structure of Information
Systems?
Trang 16High-Service Rental Value Chain
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Trang 18Industry Structure
Competitive Strategy
Value Chains
Business Processes
Information Systems
Trang 19Q7: How Do Information Systems Provide Competitive Advantages?
Principles of
Competitive
Advantage
Trang 20How Does an Actual Company Use IS to Create Competitive Advantages?
• Maintains customer account data
IS collects information for ABC (adds value).
IS saves customers time by automatically filling in part of form (adds value for customer).
• Package & information delivery system
IS helps customer to select delivery address and generate shipping labels.
What value does shipper get?
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Trang 21Two Roles for Information Systems Regarding Products
Trang 22ABC, Inc., Web Page to Select a Contact from the Customer’s Records
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Trang 23ABC, Inc., Web Page to Specify Email Notification
Trang 24ABC, Inc., Web Page to Print a Shipping Label
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Trang 25Q8: 2024?
change.
their strategy.
Trang 26Security Guide: Differentiating on Security!
small organizations and individuals.
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Trang 27Active Review
Q1: How does organizational strategy determine information systems structure?
Q2: What five forces determine industry structure?
Q3: How does analysis of industry structure determine competitive strategy?
Q4: How does competitive strategy determine value chain structure?
Q5: How do business processes generate value?
Q6: How does competitive strategy determine business processes and the structure of information systems?
Q7: How do information systems provide competitive advantages?
Trang 28Case Study 3: Fulfillment by Amazon (FBA):
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Trang 29Is FBA Right for AllRoad Parts?
information systems
Trang 30FBA Fees for Products Like Sporting Goods as of May 2013
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Trang 31Guide: Your Personal Competitive Advantage
Trang 32Using the Guide: Your Personal Competitive Advantage (cont'd)
How do these elements of competitive advantage apply to you personally?