Excellence in business communication 12e by vthill and brovee chapter 12

Explain how to adapt to your audiences when writing reports and proposals, and describe the choices involved in drafting report and proposal content.. reports, and explain how to adapt y

1. Explain how to adapt to your audiences when writing reports

and proposals, and describe the choices involved in drafting report and proposal content

reports, and explain how to adapt your writing approach for wikis

Learning Objectives (1 of 2)

3. Discuss six principles of graphic design, and identify the

most common types of visuals used to present data,

information, concepts, and ideas

how to verify the quality of your visuals

Learning Objectives (2 of 2)

Drafting Reports and Proposals

(LO 1) Explain how to adapt to your audiences when writing reports and proposals, and describe the choices involved in drafting report and proposal content

Adapting to Your Audience

Drafting Report Content

Three Main Sections Three Main Sections

The CloseThe Introduction The BodyThe Body

The Body of a Report (1 of 3)

• Explain the Problem or Project

• Facts, Evidence, and Trends

• Analysis of Potential Action

The Body of a Report (2 of 3)

• Analysis of Pros and Cons

• Procedures or Processes

• Methods and Approaches

The Body of a Report (3 of 3)

• Criteria or Benchmarks

• Conclusions/Recommendations

• Support Statements

The Close of a Report

Summary, Recommendations, Action

When Using the Direct Approach

When Using the Indirect Approach

When Seeking to Motivate Action

Problem Solving Report (1 of 2)

Problem Solving Report (2 of 2)

Drafting Proposal Content

The Body of a Proposal

The Close of a Proposal

Summary and

Bottom Line

►Using Headings and Subheadings ►Using Headings and Subheadings

►Employing Transitional Devices ►Employing Transitional Devices

►Providing Previews and Reviews ►Providing Previews and Reviews

Helping Your Readers

Find Information

Helping Your Readers

Find Information

Using Productivity Tools

Writing for Online Reports

Drafting Website Content (1 of 2)

Build Trust with the Audience

Adapt to a Global Audience

Create Reader-Oriented Content

Drafting Website Content (2 of 2)

Use a Concise, Skimmable Format

Include Effective, Relevant Links

Collaborating on Wikis

Contributing to Wikis

•Starting a New Wiki

•Adding Material to a Wiki

•Revising Wiki Material

Illustrating Your Reports with Effective

Choosing the Right Visual

for the Job

Multicolumn Heading

Single Column Heading Column

Subheading

Column Subheading

Column Subheading

Sample Table

Preparing Tables (1 of 2)

Use Common, Understandable Units

Put All Items in a Column in the Same Unit

Label Column Headings and Subheadings

Preparing Tables (2 of 2)

Separate Columns/Rows With Lines/Space

Make Online Tables Readable on Screen

Document the Source of Data in a Table

Using Line Charts and

Surface Charts

Line

Charts

Line Charts

Trends Over Time

Average Kiln Temperatures, North Island

Facility, Day Shift

Home Game Ticket Sales

Using Bar Charts

CommuniCo Staff Computer Skills

Worldwide Market Share

CommuniCo Preferred Communication

CommuniCo Employee Training Costs

Using Pie Charts

•Illustrate Distribution

•Highlight Dominance

•Compare Percentages

Year-End Head Count

by Function

Data Visualization

Dynamism

Dynamism Complexity

Complexity

Interactivity

Interactivity Meaning

Meaning

Data Visualization

Flowcharts

Maps, Drawings, Diagrams, Infographics,

•Location, Distance, Points

•Business Concepts, Technical Topics

•Data, Concepts, Ideas

•Function, Decoration, Appearance

Infographics

Integrating Quality Visuals

(LO 4) Explain how to integrate visuals with text effectively and how to verify the quality of your visuals

Designing Effective Visuals

Interpreting Visuals

Titles

Captions

Legends

Verifying the Quality of Visuals

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