Copyright © 2017 Pearson Education, Inc.... Excellence in Business CommunicationExcellence in Business Communication Chapter 6 Completing Business Messages Copyright © 2017 Pearson Educa
Trang 1Copyright © 2017 Pearson Education, Inc.
Trang 2Excellence in Business Communication
Excellence in Business Communication
Chapter 6 Completing Business Messages
Copyright © 2017 Pearson Education, Inc
Trang 31 Discuss the value of careful revision,
and describe the tasks involved in
evaluating your first drafts and the
work of other writers.
2 List four techniques you can use to
improve the readability of your
messages.
3 Describe eight steps you can take to
improve the clarity of your writing,
and give four tips on making your
writing more concise.
2)
Trang 44 List four principles of effective design,
and explain the role of major design elements in document readability.
5 Explain the importance of
proofreading, and give eight tips for successful proofreading.
6 Discuss the most important issues to
consider when distributing your
messages.
2)
Trang 5Revising Your Message: Evaluating the First Draft
Revising Your Message: Evaluating the First Draft
(LO 1) Discuss the value of careful revision, and describe the tasks
involved in evaluating your first drafts
and the work of other writers.
Trang 6Revising Different
Types of Messages
•Revising Informal Messages
•Revising Informal Messages
•Revising Digital Messages
•Revising Digital Messages
•Revising Important Messages
•Revising Important Messages
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Trang 8Copyright © 2017 Pearson Education, Inc Chapter 6 - 8
Improving Your Message Through
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Improving Your Message Through
Trang 10Evaluating, Editing, and
Revising the Work of
Other Writers
Promote the Writer’s Success
• Help the writer succeed
• Don’t impose your own style or
agenda
Support the Writer’s Intent
• Learn what the writer wanted to
accomplish.
• Base suggestions on the writer’s
goals.
Trang 11• What is the purpose of the
message?
• Who is the audience? What do they need?
• Is the document well organized?
• Does the writing convey a “you”
Else’s Writing
Trang 12Revising to Improve
Readability
Revising to Improve
Readability
(LO 2) List four techniques you can use
to improve the readability of your
messages.
Trang 13Varying Your Sentence
Long
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• Emphasize Key Ideas
Maintain
Clear
Flow
• Don’t Go Overboard
• Connect Your Ideas
• Guide With Transitions
Keeping Paragraphs
Short
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• Surface Key Points
• Simplify Complex Subjects
• Highlight Main Points
• Enable Skimming
Using Lists and Bullets
to Clarify and
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Using Lists and Bullets
to Clarify and
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Creating Parallelism
Trang 18Adding Headings and Subheadings
Reveal the Organization
Draw Attention to Key Points
Show Connections and
Trang 19Editing for Clarity and
your writing more concise.
Trang 20Editing for Clarity (1 of 2)
Break Up Overly Long
Sentences
Break Up Overly Long
Sentences Rewrite Hedging Sentences Impose Parallel Structure Correct Dangling Modifiers
Trang 21Editing for Clarity (2 of 2)
Reword Long Noun
Sequences
Reword Long Noun
Sequences Replace Camouflaged Verbs Clarify Sentence Structure Clarify Awkward References
Trang 22Revising for Clarity
Trang 23Editing for Conciseness
Delete Unnecessary Words and
Phrases
Delete Unnecessary Words and
Phrases Replace Long Words and Phrases
Eliminate Redundant Word
Combinations
Eliminate Redundant Word
Combinations Recast “It is/There are” Starters
Trang 24Revising for Conciseness
Trang 25Producing Your Message Producing Your Message
(LO 4) List four principles of effective design, and explain the role of major
design elements in document
readability.
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Design Elements
Design Elements
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Designing for
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Applying Key Design
Elements
White
Space Provides Visual Contrast
Margins Sets Space Around
Text/Columns Justificatio
n Arrangement of Lines of Text Type Face Physical Design of Text
Characters Type Style Lends Contrast/Emphasis to
Type
Trang 29Designing for Mobile
Trang 30Proofreading Your
Message
Proofreading Your
Message
(LO 5) Explain the importance of
proofreading, and give eight tips for
successful proofreading.
Trang 31Typical Sources of
Problems
Typical Sources of
Problems
Rapid Response Reduced Costs
Conversational Production
Process
Production Process
Writing Stage
Writing Stage Design Stage
Design Stage
Layout Stage Layout Stage
Trang 32Proofreading Carefully
(1 of 2)
Proofreading Carefully
(1 of 2)
• Make Multiple Passes
• Use Perceptual Tricks
• Check High-Priority Items
Trang 33Proofreading Carefully
(2 of 2)
Proofreading Carefully
(2 of 2)
• Get Some Distance
• Stay Focused and Vigilant
• Don’t Rush Proofreading
Trang 34Distributing Your Message
(LO 6) Discuss the most important issues to consider when distributing
your messages.
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Distributing Messages
•Concerns with Cost
•Overall Convenience
•Overall Convenience
•Time Constraints
•Security and Privacy
•Security and Privacy
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