Excellence in business communication 12e by vthill and brovee chapter 01

Excellence in Business Communication Business Communication Excellence in Chapter 1 Professional Communication in a Digital, Social, Mobile World... Describe the communication process

Excellence in Business Communication Business Communication Excellence in

Chapter 1 Professional Communication in a

Digital, Social, Mobile World

1 Explain the importance of effective

communication to your career and to the companies you where you will

work.

2 Explain what it means to

communicate as a professional in a

business context.

3 Describe the communication process

model and the ways social media are changing the nature of business

communication.

Learning Objectives (1 of

2)

4 Outline the challenges and

6 Define ethics, explain the difference

between an ethical dilemma and an

Learning Objectives (2 of

2)

Understanding Why Communication Matters

Understanding Why Communication Matters

(LO 1) Explain the importance of

effective communication to your

career and to the companies where

you will work.

Communication Is important to Your

Career

Clarity Persuasio Persuasio n n

Freelancers Executives Entrepreneu

rs Entrepreneu

rs

y •Closer Marketplace Ties

• Opportunities for Influence

• Better Productivity and Problem Solving

• Better Productivity and Problem Solving

• Better Financial Returns and Results

• Better Financial Returns and Results

• Provide practical information.

• Give facts, not vague impressions.

• Deliver information concisely and

efficiently.

• Clarify expectations and

responsibilities.

• Offer compelling, persuasive

arguments and recommendations.

What Makes Business

Communication

Effective?

Elements of Professionalism

Effective Professional Communication (1 of 2)

Effective Professional Communication (2 of 2)

• Organizing ideas and information

• Expressing coherent, persuasive

ideas

• Listening actively to others

Understanding What

Employers Expect from

You (2 of 2)

• Using communication technologies

• Using standard grammar and

spelling

• Communicating in a civilized

manner

• Practicing ethical communication

• Managing time and resources

Communicating in an Organizational Context

d

Formal Communication

Network

“You”

Attitude

Business Etiquette

Exploring the Communication Process

Exploring the Communication Process

(LO 3) Describe the communication process model and the ways social

media are changing the nature of

business communication.

The Basic Communication Model

Social Communication

Model

Hybrid Method

Hybrid Method

Strategic Strategic Custome Custome Project Project

The Mobile Revolution

(LO 4) Outline the challenges and

opportunities of mobile communication in business

The Rise of Mobile as a

Communication

Platform

• Globally, about 80% of internet

users access the web with a mobile device.

• Mobile is the primary

communication tool for many

business professionals.

• About 50% of U.S consumers use

mobile devices exclusively to

search online.

Mobile Technologies Are

• Challenges of constant connectivity

• Challenges for creating/consuming

content

• Multitasking and other distractions

• Pressures on standards of writing

• Sensory and cognitive extensions

Mobile Technology and Business Communication

Practices (1 of 2)

• Security and privacy concerns

• Productivity and collaboration

• Assistance with business tasks

• Decision making and problem

Using Technology to Improve Business Communication

Using Technology to Improve Business Communication

(LO 5) List four general guidelines for using communication technology

effectively.

Skills

Using Tools Productively

Message Recipients

Set Filters and

Meet Audience

Needs

Guarding Against Information Overload

Reconnecting with

People Frequently

Solve Tough Problems

Maintain Interpersonal Relationships

Maintain Interpersonal Relationships

Learn about Other People

Committing to Ethical Communication

Committing to Ethical Communication

(LO 6) Define ethics, explain the

difference between an ethical dilemma

and an ethical lapse, and list six guidelines for making ethical communication choices

Unethical Communication

(1 of 2)

Plagiarizing Ideas or Products

Plagiarizing Ideas or Products

Omitting Essential Information

Omitting Essential Information

Selectively Misquoting

Unethical Communication

(2 of 2)

Misrepresenting Numbers

Distorting Visual Displays

Risking Privacy and Security

Risking Privacy and Security

Distinguishing Ethical Lapses from Ethical

Dilemmas

What’s an

Ethical Dilemma?

What’s an

Ethical Dilemma?

Choosing From

Among Conflicting

Choosing From

Among Conflicting

What’s an Ethical Lapse?

What’s an Ethical Lapse?

Making a Choice That’s

Clearly

Making a Choice That’s

Clearly

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• Have you defined the situation?

• Why are you communicating?

• What impact will your message

have?

• What good or harm will be

achieved?

• Will your assumptions change?

• Are you comfortable with the

decision?

Making Ethical Choices

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