Excellence in business communication 12e by vthill and brovee chapter 03

Excellence in Business CommunicationExcellence in Business Communication Chapter 3 Communication Challenges in a Diverse, Global Marketplace... Define culture, explain how culture is le

Excellence in Business Communication

Excellence in Business Communication

Chapter 3 Communication Challenges in a Diverse, Global Marketplace

1 Discuss the opportunities and

challenges of intercultural

communication.

2 Define culture, explain how culture

is learned, and define

ethnocentrism and stereotyping.

3 Explain the importance of

recognizing cultural variations, and list eight categories of cultural

Learning Objectives

(1 of 2)

4 List four general guidelines for

adapting to any business culture.

5 Identify seven steps you can take

to improve your intercultural

communication skills.

Learning Objectives

(2 of 2)

Advantages of a Diverse Workforce

Challenges of Intercultural Communication

Developing Cultural

Competency

Developing Cultural

Competency

(LO 2) Define culture, explain how

culture is learned, and define

ethnocentrism and stereotyping.

• Culture

– Shared system of symbols,

beliefs, attitudes, values, expectations, and behavior norms

• Learning Culture

– Directly - > Through Instruction

– Indirectly - > Observing Others

Challenges of a Diverse Workforce

Understanding

the Effects of Culture

Developing Cultural

Competency

Ethnocentrism &

Stereotyping

• Ethnocentrism

– Tendency to judge all other groups

according to the standards, behaviors, and customs of one’s own group

• Stereotyping

– Assigning generalized attributes to an individual on the basis of membership

in a particular group

Recognizing Variations in

a Diverse World

Recognizing Variations in

a Diverse World

(LO 3) Explain the importance of

recognizing cultural variations, and list

eight categories of cultural

differences.

Key Aspects of Cultural Diversity

Legal and Ethical

Nonverbal Communication

Communication Process

Decoding Messages

Decoding Messages Interpreting Messages

Interpreting Messages

Age Differences

Cultures that Value Youth Cultures that Value Youth

Cultures that Value Seniority Cultures that Value Seniority

Cultures with Multiple Generations

Cultures with Multiple Generations

Styles

Ability Differences

Respect for Individuals

Sensitivity to Differences Use of Assistive

Technologies

Adapting to Other Business Cultures

Adapting to Other Business Cultures

(LO 4) List four general guidelines for adapting to any business culture.

• Be Aware of Your Own Biases

• Use Caution Applying the “Golden

• Individualism

• Equality

• Privacy and Personal Space

• Time and Schedules

• Religion

• Communication Style

Guidelines for Adapting to U.S

Business Culture

Improving Intercultural Communication Skills

Improving Intercultural Communication Skills

(LO 5) Identify seven steps you can take to improve your intercultural

communication skills.

Components of

Successful Intercultural Communication

Use Plain Language

Use Clear Examples

Avoid Slang & Jargon

Use Short Paragraphs

Use Precise Words Cite Numbers Carefully

Be Brief Use Transitions

Writing for Multilingual Audiences

(1 of 3)

Writing for Multilingual Audiences

(2 of 3)

Writing for Multilingual Audiences

(3 of 3)

Speaking with Multilingual Audiences

(1 of 2)

• Speak clearly and simply.

• Look for feedback.

Speaking with Multilingual Audiences

(2 of 2)

• Learn common greetings and key

phrases.

• Listen with care and respect.

• Adapt your style to the other

person.

• Check for comprehension often.

• Clarify what will happen next.

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