Test bank for consumer behaviour 7th edition

Test Bank for Consumer Behaviour 7th Edition True - False Questions The consumer behaviour audit guarantees a successful strategy.. False The marketing manager can view the consumer as a

Test Bank for Consumer Behaviour 7th

Edition

True - False Questions

The consumer behaviour audit guarantees a successful strategy

2 False

Market segmentation enables a business to treat all consumers the same

2 False

The government cannot regulate marketing activities

2 False

The marketing manager can view the consumer as a problem solver

2 False

Applications of theories and information about consumer behaviour are almost non-existent

2 False

Consumer behaviour is not about how and why consumers purchase a product

2 False

Information search is usually external in nature

2 False

A consumer behaviour audit is an audit of consumer behaviour

undertaken with help from the accounting department

2 False

Consumerism is a movement that aims to minimise consumption of all products and restrict the use of consumer behaviour theories in practice

2 False

Marketing researchers talk to hundreds of consumers to find out what their attitudes about products and advertising are

2 False

Multiple Choice Questions

Motives are:

1 forces that initiate and direct consumer behaviour

2 physiologically based guides to behaviour

3 psychologically based patterns of behaviour

4 future based responses to current stimuli

Global marketing is:

1 rapidly sweeping the world and leading to the largest period of sustained global economic growth ever

2 experienced

3 the cause of consumerism

4 a form of international marketing that aims to target particular consumer segments using a standardised

5 marketing mix

6 necessary for any company to understand consumer behaviour

The consumer behaviour audit is a:

1 review of marketing recommendations

2 checklist to evaluate marketing strategies

3 systematic review of all important aspects of consumer behaviour

4 checklist to evaluate marketing strategies and systematic review of all important aspects of consumer

5 behaviour

Consumer lifestyle includes:

1 a focus on luxury goods

2 good and services we buy

3 rejection of materialism

4 none of the given answers

An understanding of consumer behaviour:

1 is based on the corporate strategy

2 Page 2 of 8is not considered by top executives in large multinational companies

3 is only useful for planning purposes but not for managing purposes

4 contributes to the long-term success of a company's products

The product section of the consumer behaviour audit covers which of the following influences?

1 external

2 internal

3 decision-process

4 all of the given answers

To be successful, a new product:

1 must be a true innovation

2 must be priced higher than competing products when first introduced

3 must be priced lower than competing products when first introduced

4 must solve a consumer problem

Which is the following is not one of the major questions related to social class?

1 On what characteristics is the social structure is built?

2 What degree of consumerism is there in a given society?

3 To what extent do various societies structure and rank individuals?

4 In what ways does the social structure influence consumer lifestyle?

The household:

1 has a regular life cycle

2 has a predictable life cycle

3 can be used to develop aggregate pictures of the purchase needs of individuals at each stage

4 All of the given answers are correct

The post-purchase process involves:

1 consumer redress

2 consumer satisfaction.

3 product safety

4 all of the given answers

Postmodernists believe all of the following except:

1 that all reality is constructed by the individual or group

2 that knowledge is independent of time

3 that all reality is determined by an individual or group even more than by objective reality

4 that there are multiple realities

Modernism is based on:

1 reason and a rational order

2 autonomous investigators and subjects

3 the existence of a single objective reality

4 all of the given answers

A group is made up of:

1 people who tend to know each other

2 two or more people who have a purpose for interacting over some extended period of time

3 two or more people who occupy the same space in any one moment

4 all of the given answers

Non-verbal communication:

1 is irrelevant for marketing strategy

2 is important in dealing with other cultures

3 is the same across all cultures

4 None of the given answers are correct

Which of the following often leads to lifestyle changes?

1 the results of past consumption decisions

2 time-related events such as ageing

3 external events such as a job change

4 Page 4 of 8 all of the given answers

Which of the following is not an example of internal influences in the consumer behaviour audit?

1 Is the product suited for particular personality types?

2 Who in the household evaluates the price of the product?

3 What is the ideal version of this product in each market segment?

4 Will price be perceived as an indicator of status?

Postmodernists tend to view knowledge as being dependent on all of the following except:

1 time

2 culture

3 geography

4 context

Customer value is:

1 derived from the price of the product

2 the difference between all of the benefits derived from the total product and all of the costs of acquiring those

3 products

4 the cost to the consumer of altering their behaviour to buy a product

5 the difference between the perceived financial and social costs in obtaining the product and the financial and

6 social gain in owning the product

Attitudes represent:

1 a basic orientation for or against some object

2 non-factual as opposed to factual information

3 emotional as opposed to rational evaluations

4 Page 6 of 8subjective as opposed to objective feelings

We learn our culture and social class through:

1 reference groups

2 the mass media

3 religious institutions

4 all of the given answers

Consumerism and consumer behaviour deals with:

1 the study of consumer behaviour and socialism

2 consumer protection and governmental regulation of marketing

3 non-profit consumer marketing

4 none of the given answers

Which is not an element of the marketing mix?

1 product

2 people

3 place

4 price

Which of the following is not a component of an attitude?

1 cognitive (beliefs)

2 affective (feelings)

3 behavioural (response tendencies)

4 attributions (causative assignments)

Personality is considered to reflect:

1 socially accepted ways of behaving

2 the objectives an individual desires to achieve

3 a consistent pattern of responses to a variety of situations

4 all of the given answers

Postmodernists use:

1 ethnography

2 content analysis of popular media

3 Page 7 of 8introspection

4 all of the given answers

Groups serve as a and as a _ for the individual

1 social stimulant; social determinant

2 segmentation point; target market

3 reference point; source of information

4 None of the given answers are correct

Consumer behaviour is:

1 a complex, multidimensional process

2 easily understood by marketing managers

3 a complex, unidimensional process

4 none of the given answers

Benefit segmentation:

1 is useful only for business-to-business products

2 involves a focus on the particular outcome consumers seek from using a product

3 involves a focus on emotional appeals.

4 is useful only for consumer products

All of the following relate to culture except:

1 values

2 beliefs

3 basic physiological motives

4 habits

Consumer behaviour draws on many disciplines, such as:

1 clinical psychology

2 experimental psychology

3 sociology

4 all of the given answers

In high-involvement purchase decisions:

1 there is limited external information search

2 problem recognition is trivial to minor

3 many alternatives are considered

4 substitution is highly possible

The marketing manager should view the consumer as:

1 a decision-making unit

2 a problem solver

3 being primarily concerned with economic factors

4 automatically responding in set ways to marketing stimuli

Examples of injurious consumption include:

1 abusing a loved one

2 gambling as an addiction that leads to bankruptcies.

3 over-consumption of alcohol that leads to road accidents

4 gambling as an addiction that leads to bankruptcies and over-consumption of alcohol that leads to road

5 accidents

In low-involvement purchase decisions:

1 there is simple evaluation of performance

2 substitution is less likely

3 many performance criteria are used

4 All of the given answers are correct

Marketing researchers 'talk' to hundreds of consumers to find out:

1 what they feel about their 'roles' in the family and society

2 how they use various products

3 their hopes and dreams for themselves and their families

4 all of the given answers

Positioning:

1 can be based only on real product advantages

2 is the same as repositioning

3 is the way a product compares to its competitors, as perceived by consumers

4 is generally limited to observable behaviour

Post-purchase process includes:

2 disposal

3 repurchase behaviour

4 all of the given answers

Injurious consumption is:

1 the way an individual behaves in a group

2 consumer behaviour that may be harmful to oneself

3 consumer behaviour that may be harmful to others

4 all of the given answers

The consumer decision-making process begins with:

1 marketing efforts

2 the recognition of a difference between an existing and a desired state

3 the alternatives available

4 none of the given answers

Social class:

1 is unrelated to consumer lifestyle

2 relates only to purchase of durable goods

3 does not relate to values and attitudes

4 relates to ranking of individuals

Consumer behaviour theory provides the manager with:

1 more problems than it solves

2 concrete solutions to most marketing problems

3 the proper questions to ask in specific market decision situations

4 none of the given answers