Test bank for consumer behaviour 7th edition by quester

Difficulty: Medium Gradable: automatic Learning Objective: 1.2 Understand the implications of consumer behaviour for marketing strategy.. Difficulty: Medium Gradable: automatic Learning

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This chapter has 54 questions.

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Multiple Choice

Questions - (41) Gradable: automatic - (51)

True/False Questions - (10) Gradable: manual - (3)

Short Answer Questions - (3) Learning Objective: 1.1 Understand why studying the consumer is important for marketers - (2)

Odd Numbered - (27) Learning Objective: 1.2 Understand the implications of consumer behaviour for marketing strategy - (15)

Even Numbered - (27) Learning Objective: 1.3 Understand the different components of a consumer behaviour audit - (5)

Difficulty: Easy - (14) groups - (4) Learning Objective: 1.4 Be aware that consumer behaviour is also relevant to non-profit organisations, as well as government agencies and consumer

Difficulty: Hard - (16) Learning Objective: 1.5 Understand a working model of consumer behaviour - (22)

Difficulty: Medium - (24) Learning Objective: 1.6 Understand the structure of this book, as well as the logic of its argument - (6)

1 Consumer behaviour is not about how and why consumers purchase a product.

True

True / False Question

Question 01 Consumer behaviour

is

Difficulty: Easy Gradable: automatic Learning Objective: 1.1 Understand why studying the consumer is important for

marketers

2 A consumer behaviour audit is an audit of consumer behaviour undertaken with help from the accounting

department

True

Question 02 A consumer behaviour audit is

an

Difficulty: Easy Gradable: automatic Learning Objective: 1.3 Understand the different components of a consumer

behaviour audit

3 Marketing researchers talk to hundreds of consumers to find out what their attitudes about products and

advertising are

→ True False

Question 03 Marketing researchers talk to

hundreds of

Difficulty: Medium Gradable: automatic Learning Objective: 1.2 Understand the implications of consumer behaviour

for marketing strategy

4 Applications of theories and information about consumer behaviour are almost non-existent

True

Question 04 Applications of theories and

information about

Difficulty: Medium Gradable: automatic Learning Objective: 1.2 Understand the implications of consumer

behaviour for marketing strategy

5 The consumer behaviour audit guarantees a successful strategy

True

Question 05 The consumer behaviour audit

guarantees a

Difficulty: Medium Gradable: automatic Learning Objective: 1.3 Understand the different components of a

consumer behaviour audit

6 Consumerism is a movement that aims to minimise consumption of all products and restrict the use of

consumer behaviour theories in practice

True

Question 06 Consumerism is a

movement that aims

Difficulty: Hard Gradable: automatic Learning Objective: 1.4 Be aware that consumer behaviour is also relevant to non-profit

organisations, as well as government agencies and consumer groups

7 Market segmentation enables a business to treat all consumers the same

True

Question 07 Market segmentation enables a

business to

Difficulty: Medium Gradable: automatic

Test Bank for Consumer Behaviour 7th Edition by Quester

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Learning Objective: 1.2 Understand the implications of consumer behaviour

8 The marketing manager can view the consumer as a problem solver

→ True

False

Question 08 The marketing manager can view

the

Difficulty: Easy Gradable: automatic Learning Objective: 1.5 Understand a working model of consumer

behaviour

9 The government cannot regulate marketing activities

True

Question 09 The government

cannot

Difficulty: Medium Gradable: automatic Learning Objective: 1.4 Be aware that consumer behaviour is also relevant to non-profit

10 Information search is usually external in nature

True

Question 10 Information search is

Difficulty: Hard Gradable: automatic Learning Objective: 1.5 Understand a working model of consumer behaviour

11 Consumer behaviour draws on many disciplines, such as:

clinical psychology

experimental psychology

all of the given answers

Multiple Choice Question

Question 11 Consumer

behaviour

Difficulty: Easy Gradable: automatic Learning Objective: 1.1 Understand why studying the consumer is important for

marketers

12 Marketing researchers 'talk' to hundreds of consumers to find out:

what they feel about their 'roles' in the family and society

how they use various products

their hopes and dreams for themselves and their families

→ all of the given answers

Question 12 Marketing researchers 'talk' to

hundreds of

Difficulty: Medium Gradable: automatic Learning Objective: 1.2 Understand the implications of consumer behaviour

13 Consumer behaviour theory provides the manager with:

more problems than it solves

concrete solutions to most marketing problems

→ the proper questions to ask in specific market decision situations

none of the given answers

behaviour

Difficulty: Medium Gradable: automatic Learning Objective: 1.2 Understand the implications of consumer behaviour for marketing

strategy

14 Consumer behaviour is:

→ a complex, multidimensional process

easily understood by marketing managers

a complex, unidimensional process

Difficulty: Easy Gradable: automatic Learning Objective: 1.2 Understand the implications of consumer behaviour for marketing strategy

15 An understanding of consumer behaviour:

is based on the corporate strategy

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is not considered by top executives in large multinational companies

is only useful for planning purposes but not for managing purposes

→ contributes to the long-term success of a company's products

Question 15 An

understanding

Difficulty: Easy Gradable: automatic Learning Objective: 1.2 Understand the implications of consumer behaviour for marketing

strategy

16 Benefit segmentation:

is useful only for business-to-business products

→ involves a focus on the particular outcome consumers seek from using a product

involves a focus on emotional appeals

is useful only for consumer products

Question 16 Benefit

Difficulty: Hard Gradable: automatic Learning Objective: 1.2 Understand the implications of consumer behaviour for marketing strategy

17 Positioning:

can be based only on real product advantages

is the same as repositioning

→ is the way a product compares to its competitors, as perceived by consumers

is generally limited to observable behaviour

Question 17 Positioning:

Difficulty: Medium Gradable: automatic Learning Objective: 1.2 Understand the implications of consumer behaviour for marketing strategy

18 To be successful, a new product:

must be a true innovation

must be priced higher than competing products when first introduced

must be priced lower than competing products when first introduced

→ must solve a consumer problem

Question 18 To be successful,

a

Difficulty: Medium Gradable: automatic Learning Objective: 1.2 Understand the implications of consumer behaviour for marketing

strategy

19 Customer value is:

derived from the price of the product

→ the difference between all of the benefits derived from the total product and all of the costs of acquiring those products

the cost to the consumer of altering their behaviour to buy a product

the difference between the perceived financial and social costs in obtaining the product and the financial and social gain in owning the product

Question 19 Customer

20 Which is not an element of the marketing mix?

product

place price

Question 20 Which is not an element

of

Difficulty: Easy Gradable: automatic Learning Objective: 1.2 Understand the implications of consumer behaviour for

marketing strategy

21 The consumer behaviour audit is a:

review of marketing recommendations

checklist to evaluate marketing strategies

systematic review of all important aspects of consumer behaviour

→ checklist to evaluate marketing strategies and systematic review of all important aspects of consumer behaviour.

Question 21 The consumer

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Difficulty: Medium Gradable: automatic Learning Objective: 1.3 Understand the different components of a consumer behaviour audit

22 Global marketing is:

rapidly sweeping the world and leading to the largest period of sustained global economic growth ever experienced

the cause of consumerism

→ a form of international marketing that aims to target particular consumer segments using a standardised marketing mix

necessary for any company to understand consumer behaviour

Question 22 Global

23 The product section of the consumer behaviour audit covers which of the following influences?

external internal decision-process

Question 23 The product section of the

consumer

Difficulty: Easy Gradable: automatic Learning Objective: 1.3 Understand the different components of a consumer

behaviour audit

24 Consumerism and consumer behaviour deals with:

the study of consumer behaviour and socialism

→ consumer protection and governmental regulation of marketing

non-profit consumer marketing

Question 24 Consumerism

and

Difficulty: Medium Gradable: automatic Learning Objective: 1.4 Be aware that consumer behaviour is also relevant to non-profit

25 Post-purchase process includes:

use

disposal

repurchase behaviour

Question 25 Post-purchase

Difficulty: Easy Gradable: automatic Learning Objective: 1.5 Understand a working model of consumer behaviour

26 The marketing manager should view the consumer as:

a decision-making unit

a problem solver

being primarily concerned with economic factors

→ automatically responding in set ways to marketing stimuli

Question 26 The marketing manager

Difficulty: Medium Gradable: automatic Learning Objective: 1.5 Understand a working model of consumer behaviour

27 Consumer lifestyle includes:

a focus on luxury goods

→ good and services we buy

rejection of materialism

Difficulty: Medium Gradable: automatic Learning Objective: 1.2 Understand the implications of consumer behaviour for marketing strategy

28 Which of the following often leads to lifestyle changes?

the results of past consumption decisions time-related events such as ageing external events such as a job change

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Question 28 Which of the following often

leads

Difficulty: Easy Gradable: automatic Learning Objective: 1.5 Understand a working model of consumer

behaviour

29 We learn our culture and social class through:

reference groups

the mass media

religious institutions

Question 29 We learn our culture and social

30 The household:

has a regular life cycle

has a predictable life cycle

can be used to develop aggregate pictures of the purchase needs of individuals at each stage

→ All of the given answers are correct

Question 30 The household:

31 Groups serve as a and as a _ for the individual

social stimulant; social determinant segmentation point; target market

→ reference point; source of information

None of the given answers are correct

Question 31 Groups serve as a

and

Difficulty: Medium Gradable: automatic Learning Objective: 1.5 Understand a working model of consumer

behaviour

32 A group is made up of:

people who tend to know each other

→ two or more people who have a purpose for interacting over some extended period of time

two or more people who occupy the same space in any one moment

Question 32 A group

33 Social class:

is unrelated to consumer lifestyle

relates only to purchase of durable goods

does not relate to values and attitudes

→ relates to ranking of individuals

Question 33 Social

34 All of the following relate to culture except:

values

beliefs

→ basic physiological motives

habits

Question 34 All of the following relate to

35 Non-verbal communication:

is irrelevant for marketing strategy

→ is important in dealing with other cultures

is the same across all cultures

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None of the given answers are correct.

Question 35 Non-verbal

36 Injurious consumption is:

the way an individual behaves in a group

consumer behaviour that may be harmful to oneself

consumer behaviour that may be harmful to others

Question 36 Injurious

Difficulty: Medium Gradable: automatic Learning Objective: 1.6 Understand the structure of this book, as well as the logic of its argument

37 Which is the following is not one of the major questions related to social class?

On what characteristics is the social structure is built?

→ What degree of consumerism is there in a given society?

To what extent do various societies structure and rank individuals?

In what ways does the social structure influence consumer lifestyle?

Question 37 Which is the following is

38 Which of the following is not an example of internal influences in the consumer behaviour audit?

Is the product suited for particular personality types?

→ Who in the household evaluates the price of the product?

What is the ideal version of this product in each market segment?

Will price be perceived as an indicator of status?

Question 38 Which of the following

is

Difficulty: Hard Gradable: automatic Learning Objective: 1.3 Understand the different components of a consumer behaviour

audit

39 The post-purchase process involves:

consumer redress

consumer satisfaction

→ product safety

Question 39 The

post-purchase

Difficulty: Hard Gradable: automatic Learning Objective: 1.4 Be aware that consumer behaviour is also relevant to non-profit

40 Motives are:

→ forces that initiate and direct consumer behaviour

physiologically based guides to behaviour

psychologically based patterns of behaviour

future based responses to current stimuli

Question 40 Motives are:

41 Personality is considered to reflect:

socially accepted ways of behaving

the objectives an individual desires to achieve

→ a consistent pattern of responses to a variety of situations

Question 41 Personality is

42 Attitudes represent:

→ a basic orientation for or against some object

non-factual as opposed to factual information

emotional as opposed to rational evaluations

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subjective as opposed to objective feelings.

Question 42 Attitudes represent:

43 Which of the following is not a component of an attitude?

cognitive (beliefs) affective (feelings) behavioural (response tendencies)

→ attributions (causative assignments)

Question 43 Which of the following is

44 Postmodernists believe all of the following except:

that all reality is constructed by the individual or group

→ that knowledge is independent of time

that all reality is determined by an individual or group even more than by objective reality

that there are multiple realities

Question 44

Postmodernists

Difficulty: Hard Gradable: automatic Learning Objective: 1.6 Understand the structure of this book, as well as the logic of its

argument

45 The consumer decision-making process begins with:

marketing efforts

→ the recognition of a difference between an existing and a desired state

the alternatives available

Question 45 The consumer decision-making

process

Difficulty: Hard Gradable: automatic Learning Objective: 1.5 Understand a working model of consumer

behaviour

46 In high-involvement purchase decisions:

there is limited external information search

problem recognition is trivial to minor

→ many alternatives are considered

substitution is highly possible

Question 46 In high-involvement

47 In low-involvement purchase decisions:

→ there is simple evaluation of performance

substitution is less likely

many performance criteria are used

All of the given answers are correct

Question 47 In low-involvement

48 Examples of injurious consumption include:

abusing a loved one

gambling as an addiction that leads to bankruptcies

over-consumption of alcohol that leads to road accidents

→ gambling as an addiction that leads to bankruptcies and over-consumption of alcohol that leads to road accidents.

Question 48 Examples of

Difficulty: Hard Gradable: automatic Learning Objective: 1.6 Understand the structure of this book, as well as the logic of its argument

49 Postmodernists use:

ethnography

content analysis of popular media

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Question 49 Postmodernists

use:

Difficulty: Hard Gradable: automatic Learning Objective: 1.6 Understand the structure of this book, as well as the logic of its

argument

50 Postmodernists tend to view knowledge as being dependent on all of the following except:

time

culture

context

Question 50 Postmodernists tend to view

knowledge as

Difficulty: Hard Gradable: automatic Learning Objective: 1.6 Understand the structure of this book, as well as the

logic of its argument

51 Modernism is based on:

reason and a rational order

autonomous investigators and subjects

the existence of a single objective reality

Question 51 Modernism

Difficulty: Hard Gradable: automatic Learning Objective: 1.6 Understand the structure of this book, as well as the logic of its argument

52 Describe the elements of the marketing mix and explain why these are important for consumer behaviour

Short Answer Question

Question 52 Describe the elements of the

marketing

Difficulty: Easy Gradable: manual Learning Objective: 1.2 Understand the implications of consumer behaviour

53 Which steps exist in the consumer decision-making process?

Question 53 Which steps exist in the

consumer

Difficulty: Medium Gradable: manual Learning Objective: 1.5 Understand a working model of consumer

behaviour

54 How does the consumer decision-making process differ for low- versus high-involvement purchases?

Question 54 How does the consumer decision-making

process

Difficulty: Hard Gradable: manual Learning Objective: 1.5 Understand a working model of consumer

behaviour

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