115 free test bank for consumer behavior 4th edition

65 Free Test Bank for CB 4th Edition by Babin Mutiple Choice Questions - Page 1 50 Free Test Bank for CB 4th Edition by Babin True – False Questions What is the last step in the basic c

65 Free Test Bank for CB 4th Edition by Babin Mutiple Choice Questions - Page 1

50 Free Test Bank for CB 4th Edition by Babin True –

False Questions

What is the last step in the basic consumption process?

1 a.exchange

2 b.value

3 c.reaction

4 d.want

5 e.costs and benefits

If you wanted to learn how groups of people interact within society, which discipline should you study?

1 a.economics

2 b.sociology

3 c.anthropology

4 d.cognitive psychology

5 e.astrology

Melanie is a psychologist who studies consumer behavior She specializes in the mental reactions involved in consumer

information processing, such as how advertisements persuade consumers to buy a product Which field of psychology is Melanie practicing?

1 a.qualitative psychology

2 b.personal psychology

3 c.quantitative psychology

4 d.cognitive psychology

5 e.social psychology

Which discipline has contributed to consumer behavior research by allowing researchers to interpret the relationships between

consumers and the things they purchase, the products they own, and the activities in which they participate?

1 a.economics

2 b.sociology

3 c.anthropology

4 d.cognitive psychology

5 e.astrology

Dana and John are expecting their first child and are purchasing furniture for the nursery They are searching the Internet, reading parents’ magazines and paying attention to the advertisements, and visiting many stores because they want to purchase the best quality furniture that fits their budget The effort they are expending to

ensure they make the right decision can be described as a _ associated with the consumption process

1 a.cost

2 b.reaction

3 c.value outcome

4 d.benefit

5 e.satisfier

_ represents the process by which goods, services or ideas are used and transformed into value

1 a.Value transfer

2 b.Cost conversion

3 c.Benefits conversion

4 d.Consumption

5 e.Marketing

John is a psychologist and analyzes the thoughts, feeling and

behaviors that people have as they interact with other people in groups John is a _

1 a.qualitative psychologist

2 b.group psychologist

3 c.quantitative psychologist

4 d.cognitive psychologist

5 e.social psychologist

Customers pay money for products they believe will satisfy their needs and wants This transfer of money for goods or services is best described as _

1 a.benefit gratification

2 b.consumption

3 c.transformational marketing

4 d.exchange

5 e.consumer behavior

From which two perspectives can consumer behavior be defined?

1 a.primary and secondary

2 b.human thought and behavior and as a field of study

3 c.social and psychological

4 d.as an input and as an outcome

5 e.based on needs or based on wants

_ can be thought of as negative results of consumption

1 a.Wants

2 b.Reactions

3 c.Costs

4 d.Benefits

5 e.Consequences

Apple sold more than 7 million iPads within months of launching the product Prices for this product ranged from $499 to more than

$800, and Apple had difficulty keeping up with the demand

Obviously, the _ outweighed the _ for this product

1 a.satisfaction; demand

2 b.need; want

3 c.consumption; need

4 d.benefits; costs

5 e.want; demand

Marketing as a recognized discipline grew out of which two other disciplines?

1 a.economics and psychology

2 b.economics and accounting

3 c.psychology and anthropology

4 d.psychology and sociology

5 e.sociology and economics

Which discipline studies human reactions to their environment?

1 a.marketing

2 b.economics

3 c.psychology

4 d.anthropology

5 e.sociology

Two factors should be considered when trying to understand how important serving customers well should be to any given

organization The first factor is the competitiveness of the marketing environment, and the second is the _

1 a.price charged for the product or service

2 b.income level of customers

3 c.social impact

4 d.dependency of the marketer on repeat business

5 e.objectives of the marketer

Which orientation refers to a way of doing business in which the actions and decision making of the institution prioritize consumer value and satisfaction above all other concerns?

1 a.product orientation

2 b.production orientation

3 c.consumer orientation

4 d.sales orientation

5 e.benefit orientation

Which of the following is based on the belief that firm performance

is enhanced through repeat business?

1 a.acquisition marketing

2 b.outward marketing

3 c.inward marketing

4 d.repetition marketing

5 e.relationship marketing

Renee is going to a formal dance next month and goes shopping for

a full-length gown The gown is an example of a(n) _ in the basic consumption process

2 b.want

3 c.reaction

4 d.outcome

5 e.satisfier

A description for a marketing course in a college course catalog states, “This course represents the study of consumers as they go about the consumption process.” What course is this best

describing?

1 a.Consumer Marketing

2 b.Value-based Marketing

3 c.Promotion

4 d.Consumption Marketing

5 e.Consumer Behavior

Positive outcomes of consumption are referred to as _

1 a.costs

2 b.consequences

3 c.benefits

4 d.enhancers

5 e.satisfiers

The acting out of a decision to give something up in return for

something of greater value is known as _

1 a.exchange

2 b.marketing

3 c.consumption

4 d.consumer behavior

5 e.benefitizing

Marian is trying to decide on a college major, so she took an

aptitude test offered by the career services office at her school The results indicated that she is interested in understanding how people react to their environment and is concerned with their thoughts, feelings, and behaviors Which of the following disciplines should Marian pursue?

1 a.accounting

2 b.economics

3 c.anthropology

4 d.psychology

5 e.biology

Social psychologists focus on the _

1 a.intricacies of mental reactions involved in information processing

2 b.production and consumption of goods and services

3 c.value-producing activities that facilitate exchanges between buyers and sellers

4 d.relationships between people and their possessions

5 e.thoughts, feelings and behaviors that people have as they interact with other people

When consumers recognize they have an unmet need, they usually seek out specific products or services that they believe will satisfy that need and provide value to them They are willing to give up something, such as money and effort, to find the products or

services that will provide the benefits they seek This process that consumers go through to satisfy their needs is best described as the _ process

1 a.marketing

2 b.consumption

3 c.exchange

4 d.internal

5 e.purchase

_ refer to direct contacts between the firm and a customer

1 a.Touchpoints

2 b.Intersections

3 c.Interaction points

4 d.Moments of truth

5 e.Counterpoints

Kim moved from one house in a neighborhood to another house in

a nearby neighborhood She called her trash collection company to inform them of her address change and was dismayed to learn that her trash collection bill will be $10 a month higher than it was at her previous residence even though it is the same company She

commented on this and was told by the lady from the company that was the price and she can deal with removing her own trash if she didn’t like the price hike Kim just had to pay the h

1 a.the trash company was dependent on her repeat business

2 b.there are no other competitors providing this service

3 c.it is a regulated service

4 d.Kim preferred this company over any others

5 e.the company really doesn’t need her business

A market researcher focuses on the psychological process,

including thoughts, feelings, and behavior that people experience once they realize they have an unmet need The human behavior that makes up the set of value-seeking activities that the researcher

is examining is best described as _

1 a.marketing

2 b.consumer behavior

3 c.cognitive psychology

4 d.social interaction

5 e.consumption

Juan is majoring in a discipline that examines the production and consumption of goods and services Which of the following best describes Juan’s major?

1 a.economics

2 b.accounting

3 c.anthropology

4 d.psychology

5 e.production management

The first step in the basic consumption process is _

1 a.cost and benefit analysis

2 b.reaction

3 c.value assessment

4 d.want specification

5 e.need realization

Which of the following is NOT a discipline in which consumer

behavior has roots?

1 a.economics

2 b.accounting

3 c.anthropology

4 d.social psychology

5 e.sociology

Which discipline is often defined as the study of production and consumption?

1 a.marketing

2 b.psychology

3 c.economics

4 d.distribution

5 e.anthropology

_ involves the multitude of value-producing activities that facilitate exchanges between buyers and sellers

1 a.Consumption

2 b.Consumer behavior

3 c.Marketing

4 d.Psychology

5 e.Economics

The Ritz-Carlton Hotel has a culture that embodies the importance

of creating value for guests among all employees One way this is implemented is giving the front desk employees the authority to correct a problem presented by a guest without having to have approval from a manager Which type of orientation does his

company embrace?

1 a.market orientation

2 b.product orientation

3 c.production orientation

4 d.sales orientation

5 e.outward orientation

65 Free Test Bank for CB 4th Edition by Babin Mutiple Choice Questions - Page 2

The ultimate hallmark of success for a business is _

1 a.maximum profits

2 b.maximum sales

3 c.long-term survival

4 d.short-term sales

5 e.monopoly

Which type of research includes tools such as case analyses,

clinical interviews, focus group interviews, and other tools in which data are gathered in a relatively unstructured way?

1 a.quantitative research

2 b.qualitative research

3 c.soft research

4 d.preliminary research

5 e.secondary research

What is the difference between qualitative and quantitative

research?

1 a.Qualitative research is used for hypothesis testing, and quantitative

research is only used for descriptive analyses.

2 b.Quantitative research is longitudinal, and qualitative research is cross-sectional.

3 c.Qualitative research is researcher dependent, and quantitative research is not.

4 d.Quantitative research is researcher dependent, and qualitative research is not.

5 e.Quantitative research results in primary data, and qualitative research results in secondary data.

_ research addresses questions about consumer behavior using numerical measurement and analysis tools

1 a.Quantitative

2 b.Qualitative

3 c.Interpretive

4 d.Initial

5 e.Final

Refer to Restaurant Research Scenario Which demographic trend discussed in Chapter 1 should result in the restaurant experiencing

an increase, not a decrease, in sales?

1 a.rise in households with a stay-at-home mom

2 b.rise in households with two primary income providers

3 c.decreasing birth rates

4 d.increasing unemployment rate

5 e.advances in technology

What does it mean when research results are “researcher

dependent”?

1 a.it means the design of the research is a function of the researcher’s skills and training

2 b.it means the research results are generalizable to other research situations

3 c.it means an unstructured research design was used and the results cannot

be replicated by other researchers

4 d.it means that the results are only significant if the researcher validates them

5 e.it means the interpretation of the results is a matter of the researcher’s opinion until corroborate by other findings

When consumers study consumer behavior, they should come to make better decisions Which of the following can be helpful in

enlightening consumers?

1 a.Consequences associated with poor budget allocation.

2 b.The role of emotions in consumer decision making.

3 c.Avenues for seeking redress for unsatisfactory purchases.

4 d.The effect of the environment on consumer behavior.

5 e.All of the above.

Which aspect of the changing economy likely has the most impact

on consumer spending?

1 a.high interest rates

2 b.high tax rates

3 c.high inflation rate

4 d.high prices

5 e.high unemployment rate

Offering the same basic product to all customers is which type of business orientation?

1 a.undifferentiated marketing

2 b.differentiated marketing

3 c.niche marketing

4 d.product marketing

5 e.production marketing

Kayla is engaged in research that seeks to explain the inner

meanings and motivations associated with purchasing clothing She records and analyzes the words that consumers use to describe events and observes shoppers in stores From that, she develops

an understanding of what motivates shoppers What type of

research is Kayla performing?

1 a.quantitative research

2 b.interpretive research

3 c.soft research

4 d.sociological research

5 e.independent research

_ has roots in anthropology and often involves analyzing the artifacts associated with consumption

1 a.Sociology

3 c.Ethnography

4 d.Conjoint analysis

5 e.Grounded theory

Which of the following is a demographic trend shaping consumer behavior patterns?

1 a.family size is increasing

2 b.households increasingly include two primary income providers

3 c.birthrates are increasing in the U.S and Europe

4 d.lower levels of consumer affluence in the U.S.

5 e.decreasing life expectancy in the U.S.

All of the following are true regarding quantitative research

EXCEPT _

1 a.common purpose is to test hypotheses or specific research questions

2 b.structured response categories provided

3 c.samples are typically large to produce generalizable results

4 d.descriptive and causal research designs most often used

5 e.results are subjective

In which research approach to understanding consumers do researchers derive meaning from talking to people and observing behavior rather than analyzing data?

1 a.interpretive research

2 b.quantitative research

3 c.concentric research

4 d.depth research

5 e.dynamic research

All of the following are examples of product attributes EXCEPT _

1 a.quality

2 b.satisfaction

3 c.styling

4 d.weight

5 e.safety

Refer to Restaurant Research Scenario Which research approach

is Insight Research using to better understand this restaurant’s customers?

1 a.quantitative

2 b.selective

3 c.secondary

4 d.focused

5 e.qualitative

Refer to Restaurant Research Scenario When customers interact with the wait staff, what are these interactions called?

1 a.moments of truth

2 b.interactions

3 c.process nodes

4 d.touchpoints

5 e.performance evaluations

The physical parts of a product are known as _

1 a.benefits

2 b.elements

3 c.attributes

4 d.resources

5 e.components

A company embracing differentiated marketing will _

1 a.offer the same basic product to all market segments

2 b.adopt innovative production processes to gain efficiency and economies of scale

3 c.specialize in serving one market segment with particularly unique demand characteristics

4 d.focus marketing efforts on the largest market segment

5 e.serve multiple market segments each with a unique product offering

Some marketers offer each individual customer a different product,

so each customer is essentially treated as a segment of one Which way of doing business does this represent?

1 a.undifferentiated marketing

2 b.personalized marketing

3 c.customer-based marketing

4 d.one-to-one marketing

5 e.niche marketing