158 test bank for consumer behaviour buying having and being 5th edition by solomon

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158 Test Bank for Consumer Behaviour Buying

Having and Being 5th Edition by Solomon

Mutiple Choice Questions - page 1

When a friend goes with a teenager on a shopping trip for cl othes and provides recommendations

for or against buying a certain item, the friend is serving as a /an:

3 C) coordinating the packages of family brands to communicate the same look ʺlookʺ ʺlookʺ

4 D) building bonds between brands and customers that will last over time

5 E)

instituting practices which show companiesʹ awareness of their responsibilities to th

e environment and society

Research has shown that Mexican firms are less likely to hav

e formal codes of ethics and more

likely to bribe public officials than are American or Canadian companies This demonstrates that:

1 A)

cultural values and beliefs are important for determining what is considered ethical

2 B) Mexicans tend to be considered interpretivists rather than positivists

3 C) social marketing is not important in Mexico

4 D)

American and Canadian companies are more respectful than Mexican companies

5 E) business practices can be unethical without being illegal

Gail decides to take a break from studying, and goes online t

o check things out She connects with

one of the product discussion groups that she participates i

n This is an example of a/an:

1 A) societal information session

2 B) marketplace competition

3 C) brand competition

4 D) consumption community

5 E) lifestyle discussion

The expanded view of the exchange which includes the issu

es that influence the consumer before,

during, and after a purchase is called:

1 A) the pre-sell strategy

2 B) the strategic focus

3 C) the consumption process

4 D) the marketing mix

5 E) the value

A person can have all of the following relationships with a pr oduct EXCEPT:

1 A) self-concept attachment

Groups of people that unite on the Internet to share a passio

n for a product are known as:

When consumers are making buying decisions, some observ ers have said that their behaviour

resembles acting in a play, complete with lines, props, even costumes They may alter their

consumption decisions depending upon the part they are pla ying at the time This view of

consumer behaviour is often called:

1 A) role theory

2 B) situational analysis

3 C) consumer activism

4 D) dramatism

5 E) consumption play theory

Although research has shown that consumers think better of products made by firms they feel are

behaving ethically, many ethical ʺethicalʺ ʺethicalʺ companies encounter diffi culties selling their products What is

a good a reason for this?

1 A) products made by ethical companies are hard to find for consumers

2 B)

consumers lie on surveys about ethical companies in order to appear like they care

3 C) there is no such thing as true ethical company

4 D) ethical companies do not make good quality products

5 E)

sometimes consumersʹ buying behaviour is not consistent with their positive attitude

s about ethical products

Social critics have maintained that marketing leads people to buy products they do not want and

do not need However, the failure rate of new products that a

re heavily marketed is reportedly as

high as 80 percent How can these two seemingly opposite vi ews of marketing be reconciled?

1 A)

Marketing does have an influence on consumers, but marketers simply do not know enough about people to manipulate them any way they please.

2 B) The social critics are simply wrong People are not influenced by marketing.

3 C) Products that fail are generally products that will satisfy a want, but not a need.

4 D)

Consumers are highly influenced by marketing, but some products simply fail anyw ay.

5 E)

Purchase is a function of marketing, but business failure is unrelated to marketing.

While marketers cannot create needs, they:

1 A) can imply that products have magical properties which will transform lives

2 B) can always sell to somebody

3 C) may affect an environment in which specific needs may be activated

4 D) control the mass mediaalmostalmost the same thing

5 E) are close to being able to create needs in the next five years

Matty loves to use her shower gel when she showers each m orning Her relationship with this product is:

Marketers who interact with their customers on a regular bas

is, and not just at the time of

purchase, are most likely engaged in:

4 D) Adults engage in role playing and act like children while watching television.

5 E) The company is trying to overcome a common postpurchase issue.

The purpose of advertisements for Coca Cola is to:

1 A) create a need

2 B) teach us ways to satisfy a need

3 C) encourage us to be thirsty

4 D) identify a want

5 E) encourage moral breakdown

The study of the processes involved when individuals or gro ups select, purchase, use, or dispose of

products, services, ideas, or experiences to satisfy needs an

A young, successful actor, Raoul, thinks of his new BMW as part of his new identity His relationship with this product is

Jeff has begun closely tracking his customers buying habits

in order to enhance his company s ʹs

customer service Jeff is engaging in:

If you listed your collection of NHL rookie cards on eBay, yo

u would be engaging in which type of commerce:

When Joan buys crumpets, since they remind her of her chil dhood teas by the fireside Her

relationship with this product is:

daughters, they clearly showed their displeasure towards the

m Mary has engaged in:

Research has shown that heavy Web users are less likely to spend time with friends and family,

but they report far more offline contact with family members than nonusers How should this be

The findings emphasize the need for smaller companies to go global on the Web

3 C) Heavy Web users are an ideal market segment for purchases of family

-oriented products, such as board games

A fast food chain describes its core customer as a single mal

e under 30 years of age with a working

class job, reads little, likes loud music, and hangs out with fr iends This is an example of:

Jane recently saw an advertisement for a national shampoo t hat showed a plain woman using the

product, then being transformed with a new hairstyle, dresse

d in elegant clothes, and having the

3 C) unnecessarily use advertising to sell products

4 D) do not abide by legislation that makes that kind of imagery illegal

5 E) act as though they are still operating in the “good old days” of marketer space

Mary designed an unsuccessful advertising campaign for a medical insurance company that was targeted at 18 to 34- year-old males The campaign only included one commercia

l, which featured

a young man that had become crippled in a skydiving accide

nt While planning the campaign,

Mary failed to recognize that:

1 A) she should have also segmented based on ethnicity

2 B) not all 18 to 34-year-old males share the same lifestyle

3 C) 18 to 34-year-old males are not interested in medical insurance

4 D) television commercials are not effective for advertising medical insurance

3 C) the age of demographics

4 D) role theory problem

5 E) market segmentation problem

In studying consumer behaviour, it is often useful to categori

ze people on the basis of some

similarity Descriptions such as age, gender, income, or occ upation are called:

1 A) practices can be unethical without being illegal

2 B) cultural jamming has been successfully practiced in some countries

3 C) some countries are more advanced than others

4 D) ethics are incompatible with social marketing

5 E) ethics are relative to the situation in which business persons find themselves

Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or

Sasquatch, to create an identity for their products The perso nalities become well-known in

popular culture, and are effective representatives for their pr oducts Such figures are called:

Volkswagen Beetle ads typified a social outcast who is able t

o poke holes in the stuffiness and

rigidity of bureaucracy This approach would reflect a paradi

To reduce waste associated with their Downey Fabric Soften

er, Proctor & Gamble introduced

refillable containers This is an example of:

1 A) anticonsumption

2 B) ethical marketing

3 C) culture jamming

4 D) green marketing

5 E) social marketing

Jonathan, who can be characterized as an extrovert, has 718 Facebook friends In contrast, Sam,

who can be characterized as an introvert, has only 183 friend

s on Facebook This situation supports

which model of Internet use?

1 A) The Aggressiveness Index

2 B) The Outgoing People Phenomenon

3 C) The Online and Offline Personality Convergence

4 D) Online Collaboration Community

5 E) The Rich Get Richer

Mrs Brown has an obsessive need to shop every day to relie

ve depression and boredom Her behaviour is termed:

In a field of study like consumer behaviour, when a competin

g paradigm challenges the dominant

set of assumptions, this is known as a:

The term shrinkage is an industry term for:

1 A) reductions in waste resulting from product usage

2 B) a North American consumer trend associated with paying less for products

3 C) inventory and cash losses due to shoplifting and employee theft

4 D) explaining why consumers purchase less products as they grow older

5 E) the fragmentation of consumer needs caused by the Internet

The fundamental set of assumptions which researchers mak

e about what they are studying and

how to go about studying it is termed:

To the assertion that mass media control our destiny and tha

t marketers use secret ʺethicalʺ techniquesʺethicalʺ to effect

mind-control, the evidence suggests that:

1 A)

marketers need to control ʺlookʺ ʺlookʺ consumers but they do not have suitable techniques to use

2 B) this is true, but only in political campaigns

3 C) about 10 to 15 percent of the population can be controlled in this way

4 D) consumers would resist the mind-control techniques used

5 E) marketers simply don tʹ know enough about people to control them

Studies on how magazines affect their readersʹs body images

is an example of research in which of

the following disciplines:

When a major hurricane is predicted in the southern United States, which product do people stock up on the most?

Current consumer research is likely to include attention to th

e dark ʺethicalʺ sideʺethicalʺ of consumer behaviour

This growing emphasis refers to the fact that:

1 A)

it is difficult to measure the contribution of the art ʺlookʺ ʺlookʺ of consumer behaviour research

to the corporate bottom line

2 B)

understanding of consumption for its own sake should be the focus of research rath

er than for the sake of making money

3 C) not all marketers make money for their companies

4 D)

many consumer behaviour findings are being stolen by competitors, via computers

5 E)

not all consumer behaviour or marketing activity is necessarily beneficial to society

The growth of the Web has created thousands of online cons umption communities What is the

biggest danger of such communities?

1 A) the members will receive bad information

2 B) the members will have no sense of belonging

3 C) the members of have no sense of mission

4 D) the members will become frustrated in their communication efforts

5 E)

the members will feel pressure to conform to certain types of purchase behaviour

A physiological and/or psychological dependency on produc

ts or services is called consumer

4 D)

impulse buying cannot be measured empirically, while compulsive consumption can be

5 E) impulse buying is done by choice, while compulsive consumption is not

Judy received an email stating that a person she didn tʹs know had passed away with a large

fortune The email encouraged her to send her bank informat ion so that she could split the wealth

with the emailer The emailer is likely a(n):

1 A) Good Samaritan

2 B) Social Media Expert

3 C) Webmaster

4 D) Counterscammer

5 E) Advance Fee Fraud Artist

The interdisciplinary ʺethicalʺ influenceʺethicalʺ on the study of consumer b ehaviour refers to:

Kim, the marketing manager for a large food manufacturing plant, recently met with his boss

because he was concerned that his company was violating t

he Food and Drugs Act of 1953 and the

Competition Act of 1986 Based on this information, what wa

s the problem that Kim was concerned about?

1 A) The company had not taken any quality

-control measures when producing their products

2 B)

The company would not reveal what information they were collecting from their cust omers

3 C) Their products were unsafe to consume and could cause harm to people

4 D) The company was advertising one of their unhealthy products as being healthy

5 E) The company was switching their prices without any legitimate reason

The major academic journal for the field of consumer behavi our is:

1 A) Consumer Monographs

2 B) Journal of Buying

3 C) Journal of Consumer Research

4 D) Consumer Reports

5 E) Journal of Advertising Quarterly

Some researchers argue that the field of consumer behaviou

r should not have a strategic focus at

all and should not be a(n):

1 A) offshoot of economics

2 B) handmaiden ʺlookʺ to businessʺlookʺ

3 C) course taught at post-secondary institutions

4 D) question open for interpretation

5 E) object of constant study and criticism

Mrs Almarez is a middle-aged, high income, stay at home m other Recently she was caught

shoplifting She shoplifts because:

1 A) her friends do it

2 B) she does not believe it is morally wrong

3 C) she needs the stolen goods

4 D) she gets a thrill from doing it

5 E) she is part of a professional ring

Randy is a consumer behaviour researcher, and believes tha

t there is too much emphasis on

technology and science This set of beliefs reflects a paradig

That there is a single objective truth, that real causes exist fo

r an outcome, are aspects of which

approach to the study of consumer behaviour:

attributes concerning which the consumer may hold negativ

e self-views, is the basis behind the theory of:

1 A) self-expression

2 B) self-enhancement

1 A) Food and Drug Act

2 B) Motor Vehicle Safety Act

3 C) Textile Labelling Act

4 D) Hazardous Products Act

5 E) National Trademark and True Labelling Act

At night, Aaron likes to walk around the city spray painting a black circle over top of company

logos on billboards and bus-stop advertisements Aaron s ʹs b ehaviour is an example of:

The pyramid ʺethicalʺ of consumer behaviourʺethicalʺ illustrates the focus o

f several disciplines when studying

consumer behaviour Studying a phenomenon or activity suc

h as a consumption pattern, which

occurs among large groups of people, perhaps even a nation , shows a research focus termed:

The pyramid ʺethicalʺ of consumer behaviourʺethicalʺ illustrates the focus o

f several disciplines when studying

consumer behaviour Focus on the individual s ʹs consumer be haviour (such as how one reads

certain sections of a magazine) is termed:

Sarah is extremely interested in understanding which parts o

f her company s ʹs website are most

likely to be read by Internet users The person that would be best-suited to help her solve this

problem would have a background in:

2 B) human reason is supreme

3 C) we should stress the functions of objects and celebrate technology