Super bowl 50 social media trends and analysis

Powered by2016 Social Media Trends and Analysis BIG GAME... LEADING BRANDS• Doritos claimed 33.5% of the Super Bowl conversation with their contest to award $1 Million dollars to the vi

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2016 Social Media Trends and Analysis

BIG GAME

TOTAL POST VOLUME

Mentions of Super Bowl 50 over the 24 hours

13,614,775 (February 7th, 2016)

12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM 12:00 AM 3:00 AM 6:00 AM 9:00 AM 0

500,000 1,000,000 1,500,000 2,000,000 2,500,000

SB50 Brands

Mentions of

Super Bowl 50

increased

+49.5%

over Super Bowl 49

LEADING BRANDS

• Doritos claimed 33.5% of the Super Bowl

conversation with their contest to award $1 Million dollars to the viewer who created the best commercial for #CrashTheSuperBowl

The commercial titled Dorito Dogs was

announced the winner.

• Avocados From Mexico was dominating the

conversation all week, leading up to the

Super Bowl, with commercials that used the hashtag #AvosInSpace

328,091

Super Bowl 50 Brand mentions over the last 24 hours

LEADING TEAMS

1.3M 931.6K

• After his fourth Super Bowl appearance, the majority of the conversation surrounding Peyton Manning were related to rumors of his retirement.

• Walking out of the press conference room after

the game drove the conversation around

Panther’s quarterback, Cam Newton.

SUPER BOWL 50 PERFORMERS

TOP HASHTAGS

41K

#SB50

#SuperBowl

7K

• The words “best”, “happy”, “congrats”, and “great”

were the most frequently used terms among all positive comments

Game Ads

• In the week leading up to the Super Bowl, the conversation was dominated by

males (81%), however there was a shift in conversation during the game -

resulting in an equal split between males & females

• The majority of tweets were shared by individuals in the 25-44 age range.

Game Ads

Gender and Age Demographics

Game Ads