How to develop social media strategy

All rights reserved 3 Social media is not about…... All rights reserved 4 Or about…... Source: Social Media Examiner - 2013 How social media is being used... Source: McKinsey - 2012 How

Social media is a strategic imperative

© 2015 CPC & Associates Ltd All rights reserved 3 Social media is not about…

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Or about…

Source: Social Media Examiner - 2013

How social media is being used

Source: McKinsey - 2012

How social media can be used

Social changes behaviour

© 2015 CPC & Associates Ltd All rights reserved 8 Impacts reputation

Means dialogue

Requires integration

DEFINE LISTEN

PLAN ORGANISE

Social media strategy process

1

DEFINE

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• Business challenge(s)

• Communications challenge(s)

DEFINE

2

LISTEN

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Source: Crimson Hexagon - 2012

Understand reputation drivers

STRATEGIC SOCIETAL TECHNOLOGICAL

REGULATORY

FINANCIAL

Reputation risks

3

PLAN

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-

M OT IV AT IO

N +

- INVOLVEMENT +

Strategy – Brand Sociability

4

ORGANISE

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© 2015 CPC & Associates Ltd All rights reserved 24 GOVERNANCE

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Source: Altimeter - 2012

Operating structure

5

PREPARE

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Recap: Social media strategy process

DEFINE LISTEN

PLAN ORGANISE

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