Crisis communications social media

All rights reserved... Changing crisis dynamics... All rights reserved... Prepare Respond Recover Crisis communications framework © 2015 CPC & Associates.. All rights reserved... All ri

CRISIS COMMUNICATIONS

& SOCIAL MEDIA

Charlie Pownall | CPC & Associates JAKARTA | September 2012

What we’re going to discuss

̷ Changing crisis dynamics

̷ Crisis framework & approach

̷ Responding to a crisis

̷ Preparing for crises

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Changing

crisis dynamics

A crisis is not a ‘crisis’ until…

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Crisis framework

& approach

Prepare

Respond Recover

Crisis communications framework

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Social media risks

Mitigate

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Responding to a crisis

Listen, listen, listen Respond

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Move fast Respond

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Demonstrate the facts Respond

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Gain reach & attention Respond

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Engage stakeholders Respond

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Invite dialogue & feedback Respond

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Retreat & resolve Respond

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What not to do Respond

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Beware the long-tail Respond

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Conclusion

THANK YOU

CPC & Associates

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