Effective use of social media to build support for anti corruption work

Burson-Marsteller l Asia-Pacific l Evidence-Based Communications Effective use of social media to build support for anti-corruption work.. Burson-Marsteller l Asia-Pacific l Evidence-

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Burson-Marsteller l Asia-Pacific l Evidence-Based Communications

Effective use

of social media to build

support for

anti-corruption work

Independent Commission Against Corruption, Hong Kong December 09, 2011

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It’s not easy to hit the headlines…

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Lethargy (mostly) rules

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How motivate people & sustain momentum?

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Key principles

# 1 – Create emotional connection

# 2 – Make it meaningful

# 3 – Create sense of ownership

# 4 – Make it trustworthy

# 5 – Make it credible

# 6 – Be sincere

# 7 – Make it simple

# 8 – Deploy all channels

# 9 – Facilitate face-to-face

# 10 – Think long-term

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#1 Create emotional connection

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#2 Make it meaningful

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#3 Create sense of ownership

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#4 Make it trustworthy

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#5 Make it credible

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#5 Make it credible - open data

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#6 Be sincere

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#7 Make it simple

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#8 Deploy all channels

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#9 Facilitate face-to-face

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#10 Think long-term

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Thank you

Charlie Pownall

Lead Digital Strategist

Burson-Marsteller Asia-Pacific

charles.pownall@bm.com

http://twitter.com/cpownall

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