2015 cyber monday social trends and analysis 11 30

Cyber Monday 2015 Social Trends and Analysis... KEY TOPICS OF CONVERSATION19K Retailers used social to promote deals of up to 40% off online.. Consumers often tweeted about the stores

Trang 1

Cyber Monday

2015 Social Trends and Analysis

Trang 2

TOTAL POST VOLUME

Mentions of Cyber Monday over the last 24hrs

466,230

• 731.4M Twitter impressions over the last 24hrs

• +376.6% post volume change from the previous

day

• There were 206K mentions of #CyberMonday

(Nov 30th, 2015)

42334.0 42335.0 42336.0 42337.0 42338.0 0

200,000 400,000 600,000 800,000

Trang 3

LEADING BRANDS

• Conversation increased 455.7% from the previous

day

• Amazon accumulated 259.3M Twitter impressions

over the last 24hrs

14.1K

3.4K

+259.8%

7.8K

+1093.7%

Day-Over-Day % Change

8.6K

+539.7%

Trang 4

KEY TOPICS OF CONVERSATION

19K

Retailers used social to promote

deals of up to 40% off online

Consumers often tweeted about the

stores where the best deals were

Security and online theft identification tips were shared on Twitter by major retailers and news

media channels

Increased online traffic affected major retail sites, including Amazon There were 93 unique tweets via

@amazon during the last 24 hours

Trang 5

• The words “love” and “deals” were the most frequently used in

association with Cyber Monday

• The majority of the negative posts were related to the slow

internet connection and retailers complaining about major retailers

online site’s crashes

Positive Negative

Trang 6

MEDIA CHANNELS

• Twitter accounted for 97.3% of all Cyber

Monday mentions

• Most retweeted post : Justin Bieber

promoting his new album, “Purpose”

• 731.4M impressions on Twitter in

relation to Cyber Monday

Videos Images Comments

Forums Mainstream News

Facebook Blogs Forum Replies

Twitter

11 207 857 896 1416 1689 2221 4593

422819

Trang 7

Định dạng
Số trang	7
Dung lượng	1,49 MB